18 July, 2022

CNBC Arabia undergoes comprehensive transformation to upgrade its TV channel, digital platform and geographic expansion


Mohammed Burhan: This transformation plan marks the network’s most notable development phase in 20 years


Dubai, July 18, 2022: CNBC Arabia, a leading Arabic finance and business news network, is launching a comprehensive transformation plan, which includes the expansion of its media services in Qatar, and Saudi Arabia. CNBC will provide specialized content that matches viewer expectations in each of these countries.


CNBC Arabia is an integrated platform that includes a TV station and various digital media platforms, operating under an international media network that upholds high media standards and applies professional values based on impartiality, accuracy, and objectivity.


This development strategy comes in line with the network’s goal to upgrade its work mechanism across its TV channel, web portal, mobile applications, and digital platforms. To promote quality media content, CNBC Arabia is adopting new and innovative technologies, which will help meet the expectations of its viewers. The strategy entails leveraging its 20 years of expertise in the Arabic media and journalism industry to provide high-quality content.


Mohammed Burhan, CEO of CNBC Arabia, said: “This transformation plan marks the network’s most notable development phase, as it coincides with drastic changes in the Arab economies which were affected by the changing trends in the global economy. We are committed to providing unique services to our diverse audience of viewers who are interested




in the fields of finance and business in the Arab region by keeping up with the latest technologies in the various forms of media content across all our platforms.”


He continued: “Our transformation strategy has been devised keeping in mind the results of a broad scientific research that we conducted to explore different avenues to keep up with the digitalisation in visual media over the last five years. We seek to uphold the trust we have garnered from our viewers since our launch and strengthened over the past 20 years, by providing informative and insightful content with a new look that still maintains our journalistic standards.”


“The main challenge that traditional media organizations face is how to revamp work rules and mechanisms to meet viewer expectations, especially the youth, who constantly look out for engaging content through unorthodox channels,” he added.


CNBC Arabia offers round the clock free and sustainable financial and business news coverage in Arabic, with real-time-coverage and in-depth analysis covering all aspects of regional and international affairs from an Arabic and economic point of view.