Thursday, 19 January 2017

Jumbo Electronics to create unique Dubai Shopping Festival attraction in the shape of a shopping bag featuring 250 kilos of gold!

  • ‘World’s Largest Display Of Gold Bars’ at Jumbo Electronics, Mall of the Emirates on 20 January
  • Solid Gold PlayStation 4 up for grabs as part of #Jumboisgold campaign during DSF 2017
Dubai, UAE 18 January 2017: This Dubai Shopping Festival (DSF), Jumbo the leading OmniChannel electronics retailer in the UAE teamed up with festival organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), Emirates Gold Refinery, and Brinks Global on an ambitious project to showcase something that has never been seen before by regular mall visitors. The vision was to engage a regular customer with a ‘WOW’ moment and spread the fun of shopping during Dubai Shopping Festival to the world via online.
UAE nationals, residents, tourists and everyone else are invited to see, take pictures and selfies with the ‘World’s largest display of 250 Kilos of Gold bars at Jumbo Store, Mall of Emirates’ on 20thJanuary 2017, Friday.
To make it even more engaging Jumbo has announced that your ‘Selfie or Picture with Gold’ with ‘#jumboisgold’ could get one lucky winner a ‘Limited Edition Solid Gold PlayStation 4’ worth AED 25,000 absolutely free. Customers need to take a selfie with the gold display and #Jumboisgold and upload it on Instagram or Facebook.
This engagement idea compliments the month long ‘Shop and Win’ DSF promotion Jumbo has across all its stores. Jumbo is giving away ‘Half a kilo gold every week, 10gms gold coins everyday’.
Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, (DFRE), said: “Dubai Shopping Festival 2017 is known for offering unparalleled shopping experiences every year that features the best retail offers combined with big winnings and world class entertainment. For the festival’s 22nd edition, we are pleased to provide visitors more opportunities to enjoy memorable moments including this amazing display of gold bars organized in collaboration with Jumbo Group, a longstanding Key Sponsor of the festival.  The wholehearted support of leading retailers like Jumbo Group is an essential element for the continuous success and popularity of DSF. The display is not just for shoppers to enjoy but all those visitors with an eye for fashion, style and photography are also encouraged to be a part of the excitement.”
Nadeem Khanzadah, Head of OmniChannel Retail, Jumbo Group, said: “We are proud and privileged key sponsors of the (DSF) for the past 22 years. Giving away gold every DSF has always been a tradition for us but this year, we wanted to bring an even bigger attraction. We shared this idea with the DSF team and Emirates Gold Refinery, both partners shared the same passion and enthusiasm to do something different. We later got Brinks Global to manage the logistics and we ensured that this gold was safely escorted to the Jumbo Store in Mall of the Emirates.”
Nadeem added: “I assure you that this display of solid gold is going to be ‘WOW’, so visit Jumbo store, Mall of the Emirates on the 20thof this month and be ready to take pictures.”
Rami Shakarchi, Managing Director, Emirates Gold Refinery said: “Emirates Gold is a precious metal refinery and mint producing gold bars and coins in the UAE since 1991.  We have been an active partner with the Government supporting them on various initiatives like the ‘Your Weight in Gold Coins’ and the iconic ‘Vision of Dubai Coins’ in the past. On hearing this idea we were excited and worked on our plans to showcase 250 Kilos of gold worth AED 35 Million and create a unique and magical experience to make this DSF and Dubai memorable around the world.”
The latest edition of DSF, which commenced on 26 December, runs until 28 January under the theme ‘Shop. Win Celebrate’.

K5 Middle East to showcase innovative fire safety solutions at Intersec 2017

Middle East’s first-of-its-kind K5 technology protects electrical equipment from fire

Uniquely designed K5 SAFETY PATCH efficiently extinguishes Class A, B & C fires

January 19, 2017
K5 Middle East, a firefighting products, solutions and technologies company, will showcase the latest trends in fire safety at Intersec 2017, the world’s leading trade fair for security, safety and fire protection taking place from January 22 to 24, 2017 at the Dubai International Convention and Exhibition Centre (DICEC). The company will display its uniquely designed fire suppression solutions made from pioneering K5 technology -- a first-of-its-kind in the Middle East -- that can efficiently extinguish Class A, B and C fires, complementing the UAE’s recently updated fire and life safety codes. K5 Middle East’s latest offerings will help sustain the young nation’s leadership as a pioneering adopter of fire safety solutions.

Complementing Dubai Civil Defence’s Strategic Plan 2017-2021 to reduce fire incidents by 10 per cent and the ratio of death caused by fire per 10,000 people by 15 per cent, K5 Middle East has developed a new product – the K5 SAFETY PATCH. The K5 SAFETY PATCH is a miniature self-contained, automatic, local fire suppression device that incorporates advanced K5 technology. It is used to provide fire protection to electrical equipment such as sockets and cabinets, junction boxes, power distribution boards, and other appliances that operate within a confined space.

The K5 SAFETY PATCH is a self-adhesive, flexible plate that contains the K5 fire suppressing material and is available in various sizes with the capacity to protect volumes ranging from 0.02 and 60 cubic decimetres (dm3). The device is available in five different models, including SPS, SP15, SP25, SP45 and SP60 as per the volume requiring protection.

Alex Perfiliev, CEO of K5 Distribution, said: “K5 Middle East is a pioneer in fire safety technology and its unique products are highly effective in suppressing fire and averting major accidents. Ideal for industrial use, the K5 SAFETY PATCH is efficient on ordinary combustibles, flammable liquids, and energised electrical equipment. Intersec is a very popular fire safety and protection event and will serve as the perfect platform for us to throw the spotlight on our innovative solutions that are in line with Dubai’s strategy to bring down the rate of fire incidents in the emirate.”

K5 Middle East’s stand will be located at C1-E16, Concourse Exhibition Space in front of Hall 4 of DICEC. For more information, log on to: or Facebook Page K5 Safety Patch.

"كيه 5 الشرق الأوسط" تعرض حلولها المبتكرة للحماية من الحريق خلال مشاركتها في معرض "إنترسك 2017"

"كيه 5 سايفتي باتش" تسهم في إخماد الحرائق من المستوى الأول والثاني والثالث

تكنولوجيا "كيه 5" الأولى من نوعها في الشرق الأوسط تحمي التجهيزات الكهربائية من الحرائق

19 يناير 2017
تعرض "كيه 5 الشرق الأوسط"، إحدى الشركات المتخصصة في تطوير منتجات وحلول وتكنولوجيا مكافحة الحرائق، أحدث منتجاتها في مجال الحماية من الحريق وذلك خلال مشاركتها في معرض "إنترسك 2017"، أكبر معرض تجاري رائد على مستوى العالم في مجال الأمن والسلامة والحماية من الحريق والذي سيقام في الفترة من 22 إلى 24 يناير/كانون الثاني الجاري في مركز دبي الدولي للمؤتمرات والمعارض. وستقدم الشركة خلال هذه المشاركة مجموعة حلولها الفريدة لمكافحة الحرائق والمُصنعة وفق تكنولوجيا "كيه 5" الرائدة والأولى من نوعها في منطقة الشرق الأوسط والتي تتميز بكفاءتها في إطفاء الحرائق من المستوى الأول والثاني والثالث وتتوافق مع التحديث الأخير لكود دولة الإمارات للوقاية والسلامة من الحريق وحماية الأرواح. وستساعد أحدث عروض "كيه 5 الشرق الأوسط" في تعزيز ريادة دولة الإمارات على صعيد تبني حلول السلامة من الحريق.

واستكمالاً للخطة الاستراتيجية 2017-2022 للدفاع المدني في دبي والهادفة إلى الحد من حوادث الحريق بنسبة 10% ومعدل الوفيات الناجمة عن الحرائق بنسبة 15% لكل 10.000 نسمة، قامت "كيه 5 الشرق الأوسط" بتطوير منتجها الجديد "كيه 5 سايفتي باتش"، الذي يحتوي على تكنولوجيا "كيه 5" المتطورة، وهو يستخدم لحماية المعدات الكهربائية من الحريق مثل المآخذ والخزائن وعلب التوصيل ولوحات توزيع الطاقة وغيرها من الأجهزة التي تتواجد في مساحة ضيقة.

"كيه 5 سايفتي باتش" عبارة عن لاصق مرن يحتوي على مادة "كيه 5" لإخماد الحريق ويتوفر بأحجام مختلفة مع القدرة على حماية مساحات تتراوح من 0.02 إلى 60 ديسيمتر مكعب. كما يتوفر بخمسة طرازات مختلفة هي؛ "أس. بي. أس" (SPS) و"أس. بي 15" (SP15) و"أس. بي 25" (SP 25) و"أس. بي 45" (SP 45) وذلك وفقاً للمساحة التي تحتاج إلى حماية.

وقال أليكس بيرفيلييف، الرئيس التنفيذي لشركة توزيع "كيه 5": "تعد "كيه 5 الشرق الأوسط" شركة رائدة في مجال تكنولوجيا الحماية من الحريق، إذ تتميز منتجاتها الفريدة بفعاليتها الكبيرة في إخماد الحرائق وتفادي وقوع حوادث كبيرة. ويعتبر "كيه 5 سايفتي باتش"، المثالي للاستخدام الصناعي، فعالاً على المواد العادية القابلة للاحتراق والسوائل القابلة للاشتعال والمعدات الكهربائية المزودة بالطاقة. ويشكل معرض "إنترسك" وهو أحد الفعاليات الكبيرة في مجال السلامة والحماية من الحريق، منصة مثالية لنا لعرض حلولنا المبتكرة التي تتماشى مع استراتيجية دبي الرامية إلى الحد من حوادث الحريق في الإمارة".

وستعرض "كيه 5 الشرق الأوسط" منتجاتها وحلولها في المنصة رقم (C1-E16) في باحة مساحة العرض أمام القاعة 4 من مركز دبي الدولي للمؤتمرات والمعارض. وللحصول على مزيد من المعلومات، يرجى زيارة الموقع ، أو صفحة الشركة على "فيسبوك" K5 Safety Patch.  

Facebook wins Egypt’s Best Brand status two years running

Cairo, Egypt – 18th January 2016:  Social media giant Facebook is the most positively perceived brand in Egypt according to the 2016 Annual BestBrand Rankings - released today by global market research company YouGov.

The 2016 Annual BestBrand Rankings which launched across 24 countries globally, including the UAE, Saudi Arabia and Egypt, are compiled using the Buzz score from YouGov’s daily flagship brand tracker - BrandIndex. Buzz asks residents daily if they have 'heard anything positive or negative about a brand in the last two weeks through advertising, news or word-of-mouth’. Respondents are interviewed on YouGov’s online panel.

Facebook has maintained its position as the most positively perceived brand in Egypt for two years in a row. With Egypt constituting the largest Middle East fan-base of the platform at 27 million active users and growing the social media giant looks to be maintaining positive affinity with consumers.

Following closely, Google and YouTube take second and third place respectively showcasing the volume of positive appeal technology megabrands are achieving in the country this year so far. Both brands continued to help empower users in 2016 via such initiatives as a Google doodle for International Women’s Day and a meeting between Pope Francis and 11 YouTube creators to promote understanding and empathy.

Memaar Al Morshedy enters at fourth place in BrandIndex Rankings for 2016. This year the real estate developer ran an advertising campaign specifically targeted at young financially independent males still living at home. The campaign was used to showcase a new premium project with affordable prices to reveal the appeal of living independently compared to some of the situations Egyptian adult males find themselves living in at home.

Moving up two places to sit at fifth position in the annual rankings, iPhone is still a favourite among Egyptian consumers. With the much anticipated launch of the iPhone 7 handsets in 2016, that included the introduction of water-resistance and an improved camera to the phones noticeably welcomed by consumers.
The National Bank of Egypt drops from fifth to sixth place.  The oldest commercial bank in the country made headlines in 2016 for offering savings certificates in dollars to attract the savings of Egyptians working abroad.
Galaxy sits at seventh after falling two places this year despite running a number of campaigns including a money give away on Facebook and Instagram. The initiative surprised customers with cash prizes of up to $10,000 inside their Galaxy chocolate bars at stores in the country.
Almarai stands steady in eighth place. MENA’s largest food and beverage manufacturer, which serves 100,000 retail outlets daily across the region, continued to launch a range of advertising campaigns in 2016 to support its array of dairy, juice, bakery, poultry and infant formula products, including a new Ramadan campaign to encourage the act of giving.
Kit Kat coming in at ninth place is a brand new entry to the Annual BestBrand Rankings for 2016. According to Think With Google which publishes the top 10 most watched adverts on YouTube every month, Kit Kat won the hearts of consumers in March 2016 in third place with its mouth-watering campaign to launch KitKat Senses with Hazelnut in the region.
Rounding out the rankings Huawei, a new addition, has come in at number 10. The technology company has seen huge growth throughout 2016 in Egypt. Huawei has focused on products that meet the needs of various social segments, in particular the Y family of products which meet the needs of the middle class youth demographic and smart phones novices, have been hugely successful in Egypt, the Huawei Y5II and Y3II achieved sales of 42,000 mobile phones during the first 50 days following their release in the market.
“Several brands included in YouGov’s top-10 brand rankings successfully leveraged campaigns and activities promoting themes around personal empowerment and social responsibility to boost brand perception among the Egyptian population.” said Scott Booth, Head of Data Products MENA at YouGov.


United Arab Emirates- January 16th 2017 -From January 30 to February 2, 2017, French firm YSY MEDICAL will be presenting YSY CEMP, its brand new medical device based on pulsed electromagnetic field technology, recognized particularly for pain relief. YSY CEMP uses innovative technologies such as hi-tech sensors and pulsed electromagnetic field, together with unprecedented and exclusive protocols. Its new post-partum indications and hands-free use ensure optimum quality of care.
Through sensors applied to the damaged area, pulsed electromagnetic signals accelerate ion exchange in the plasma membrane while restoring the disrupted electrical membrane potential. This field can penetrate deep into tissue and favors microcirculation.
Patients are treated fully clothed and receive immediate, lasting relief.
Programs are designed in accordance with therapeutic indications and last an average of 20 minutes.  Intensity is adjustable from 1 to 160 Gauss and innovative automatic frequency scanning from 1 to 120 Hz ensures that daily treatments are rapidly effective. Patients experience pain relief from as early as the end of the first session, with a prolonged effect over time. For innovative post-partum indications, for example, one or two sessions might be all that is necessary to eradicate pain, heal an episiotomy, a tear or a cesarean wound, or shrink a hematoma or an edema that is preventing healing.
YSY CEMP is effective thanks to its analgesic, anti-inflammatory, healing, regenerating, soothing and relaxing action.
YSY CEMP is recommended for the treatment of pain, hematoma, osteoarthritis, sprains and contusions, tendinitis, edema, fractures, knotted trigger points, tears, psychotonic relaxation, etc.

How does it work?
A therapeutic pulsed electromagnetic field is generated by passing an electrical current through a coil.
Whenever an electrical charge (i.e. an electron) is displaced, an electrical field is generated, and a magnetic field is induced perpendicular to this electrical field.

Established in 1996, YSY MEDICAL is recognized as the French specialist in the design, manufacture and sale of high-end medical devices for use in pelvi-perineal rehabilitation.
YSY Médical already has a presence in Kuwait and is keen to expand distribution of its product throughout the Gulf States, through distributors firmly established in hospitals. Distributors must be well organized in their countries of operation and able to prospect among both hospital departments and private practices where YSY CEMP may be relevant.

From January 30 to February 2, 2017, YSY MEDICAL will be exhibiting in the France Pavilion at Arab Health – Dubai (Z2, Stand E35).

تخفيف الآلام والتئام الانسجة بواسطة جهاز (وأي-اس-واي – سمب) في معرض (الصحة العربى 2017)

الإمارات العربية المتحدة - يناير2017– تشارك شركة (واي-اس-واي مديكال) الفرنسية في معرض (الصحة العربى) من 30 يناير الى 2 فبراير 2017 بجهاز (واي-اس-واي سمب) الذي يعمل بتكنولوجيا نبضات المجال الكهرومغناطيسي المشهود لها بالفعالية الكبيرة في علاج الآلام. يستخدم الجهاز ابتكارات تكنولوجية حديثة مثل حساسات عالية التقنية ونبضات المجال الكهرومغناطيسي في إطار بروتوكولات حصرية وغير مسبوقة تجعل الجهاز مناسباً للاستخدام بعد الولادة بدون تدخل مباشر ليوفر أحدث أساليب الرعاية الصحية الفائقة للمرضى.
تنشط الإشارات الكهرومغناطيسية النبضية التبادل الايوني عبر الغشاء البلازمي من خلال الحساسات التي يضعها الطبيب المعالج على المنطقة المصابة وتحسن من فرق الجهد عبر الغشاء، بينما يخترق المجال الكهرومغناطيسي الطبقات المختلفة من الجسم ليصل الى عمق الانسجة ويحفز الدورة الدموية بها.  يتيح الجهاز علاج المرضى دون الحاجة لخلع الملابس ويحقق التخفيف المباشر والممتد للآلام.
يقرر الطبيب المعالج مدة الجلسة التي تدوم 20 دقيقة في المتوسط حسب دواعي الاستخدام وحالة المريض والتطبيقات العلاجية، ويختار الطاقة المغناطيسية المناسبة من 1 الى 160 جاوس بينما يختار الجهاز تردد المسح من 1 الى 120 هيرتز لتحقيق أكبر كفاءة علاجية.  يشعر المريض بالأثر العلاجي وبتخفيف الآلام منذ الجلسة الأولى ويستمر هذا الأثر لفترات طويلة ونذكر –على سبيل المثال في مجال التعافي بعد الولادة – أن القضاء على الآلام والتئام كل من شق الفرج وتمزق الأنسجة وجرح الولادة القيصرية وسرعة انحصار حجم الكدمات وتورم الانسجة يساعد على الشفاء السريع.
يتميز جهاز (وأي-اس-واي – سمب) بكفاءة كبيرة في تحقيق راحة المرضي والشفاء السريع لما له من آثار

مخففة للآلام ومضادة للالتهاب وملطفة للأنسجة وما يحققه من الشفاء التام وأعادة بناء الأنسجة بأسلوب طبيعي والاسترخاء العميق.

يوصي الأطباء بـجهاز (وأي-اس-واي – سمب) لعلاج أنواع متعددة من الإصابات والحالات متنوعة مثل الآلام الحادة والمزمنة والكدمات والروماتيزم وجزع المفاصل والتجمعات الدموية العميقة والتهابات الأوتار وتورم الانسجة والكسور وتمزق الأنسجة ونقاط الزناد بالأصابع بل واضطرابات الحالة النفسية التي تحتاج جلسات الارتخاء، الخ.

كيف يعمل الجهاز؟
يولد مرور التيار الكهربائي عبر الملف مجال كهرومغناطيسي نبضي ذو صفات علاجية.  يتولد المجال الكهربائي أولاً عندما تتولد الشحنة الكهربية (المتمثلة في الالكترون الشارد)، ثم يتولد المجال المغناطيسي عمودياً على المجال الكهربائي.

تأسست شركة (واي-اس-واي مديكال) عام 1996 وسريعاً ما أصبحت الشركة الفرنسية الرائدة في مجال تصميم وصناعة وتسويق الأجهزة الطبية العلاجية المتخصصة في تأهيل انسجة الحوض والعجان وبصفة خاصة بعد الولادة.
ومنذ أن حققت الشركة نجاحاً كبيراً في الكويت، دأبت الشركة على توسيع دائرة تسويق وزيادة توزيع منتجاتها في دول الخليج عبر موزعيها المتعددين في المستشفيات المختلفة، ولا تزال إدارة الشركة تبحث عن المزيد من الموزعين ومندوبي مبيعات للعمل في المستشفيات والعيادات الخاصة لتفقد السوق وفتح أفق جديدة لها.
تفضلوا بزيارة جناح (واي-اس-واي مديكال) في الجناح الفرنسي بمعرض (الصحة العربى) دبي – (جناح Z2 – E35) في الفترة من 30 يناير حتى 2 فبراير 2017.

Procurement research project aims to reduce climate impact from infrastructure projects ​

Infrastructure projects account for a large portion of the world’s CO2 emissions. One way to reduce the carbon impact is to implement sustainability requirements in the procurement process. The research project Implementation of Procurement Requirements for Sustainable Collaboration in Infrastructure (Impres) aims to study how this can be done most effectively. 

“It is easy to formulate and state high requirements in the procurement phase, but there is a problem that they are not always fulfilled in practice and that the follow-up is lacking,” says Anna Kadefors, Professor at the Swedish Royal Institute of Technology and Research Coordinator for the project.
In the building sector today it is more or less standard to require sustainability assessment schemes to ensure that construction projects meet high environmental standards. Similar schemes also have the potential to be used in the procurement process in infrastructure projects, as a basis for establishing and meeting targets, such as reduced climate impact.
The Impres project will run for two years and is co-funded by the Construction Climate Challenge (CCC) initiative hosted by Volvo Construction Equipment. The overall aim of the project is to contribute to a more efficient implementation of policies and goals for reducing climate impact from the infrastructure sector on a global level, specifically focusing on procurement requirements and the role of international systems for sustainability assessment.
“We will perform case studies on infrastructure projects that have implemented requirements for reduced climate impact in four different countries across the world and look at how they set procurement requirements, how they are implemented and followed up,” says Anna Kadefors.
The expected outcomes of the project are practical recommendations and guidelines for projects on how to use procurement requirements to support systematic sustainability management of construction projects.
“We want to take one step further towards creating a common understanding throughout the value chain of how procurement requirements are and can be used for driving the infrastructure sector towards sustainable development,” says Stefan Uppenberg, Sustainability Consultant at WSP Group and Project Manager for the Impres project.
For the industry the project will bring benefits such as reduced climate impact but also reduced cost.
“More companies and actors see that if we are more efficient in the way we work for saving resources and climate, we also save money,” says Stefan Uppenberg.
The research project is co-funded by Construction Climate Challenge (CCC), the Swedish research council Formas through the ProcSIBE project, WSP Group and Skanska. The research is jointly performed by the project partners Swedish Royal Institute of Technology (KTH), Lund University, WSP Group and Skanska.

Watch the film about the research project here: