Wednesday, 20 October 2021

فيتنس فيرست تعلن عن مبادرات الشهر الوردي طوال شهر أكتوبر

 


 

 

أكبر سلسلة من نوادي اللياقة بالإمارات تفتح أبوابها مجانًا لجميع السيدات يومي 22 و23 أكتوبر

 

حفل "بينك بارتي" السنوي يقام مجانًا للسيدات والأطفال يوم السبت 23 أكتوبر

 

IMG_1196 copy

IMG_1443 copy

 

الشرق الأوسط، 20 أكتوبر 2021: للمساعدة في تعزيز الوعي خلال شهر التوعية الوردي، تقدم فيتنس فيرست، إحدى أبرز العلامات المرموقة في مجال الصحة واللياقة عالميًا، عددًا من الأنشطة ليشارك فيها الجميع من الأعضاء وغير الأعضاء.

 

وخلال شهر أكتوبر، تشجع فيتنس فيرست الجميع على تكاتف الجهود معًا وارتداء أجمل ملابس التدريب باللون الوردي لدعم شهر التوعية عبر المشاركة في عدد من المبادرات الشيقة والخاصة لرفع مستوى الوعي وجمع التبرعات ضمن الحملة الصحية السنوية. 

 

تقدم السلسلة العالمية مجموعة من الأنشطة المتنوعة للتبرع، من حفل فيتنس فيرست السنوي "بينك بارتي" إلى فعالية "ناديك وحفلك الوردي" الحصرية بالشراكة مع مبادرة القافلة الوردية، بالإضافة إلى نهاية أسبوع مفتوحة لجميع السيدات في الشرق الأوسط حيث تدعم فيتنس فيرست هذا العام السيدات في جميع أنحاء العالم وتشجع الجميع -من الأعضاء وغير الأعضاء- على المشاركة في الفعاليات المتنوعة لإبداء الدعم لهذه القضية الهامة. 

 

الفعالية: حفل "بينك بارتي" الافتراضي

اليوم: السبت 23 أكتوبر 2021

الوقت: الساعة 6:00 مساء

التفاصيل: حفل افتراضي باللون الوردي، يتيح لأعضاء فيتنس فيرست وغير الأعضاء المشاركة في حصة مدتها ساعتان بقيادة المدربين المؤهلين من المجموعة. ارتدوا أفضل ملابس التدريب الوردية واستعدوا للتمرين في منازلكم.

للتسجيلhttps://www.instagram.com/fitnessfirstme/

الفعالية مجانية للأعضاء وغير الأعضاء.

 

الفعالية: "ناديك، وحفلك الوردي"

اليوم: الأحد 24 أكتوبر 2021

الوقت: الساعة 7:30 مساء

التفاصيل: ليوم واحد فقط، تقيم جميع نوادي فيتنس فيرست في الشرق الأوسط حصة واحدة لمدة 60 دقيقة أو حصتين متتاليتين لمدة 45 دقيقة مع استراحة مدتها 30 دقيقة. المشاركة متاحة للأعضاء وغير الأعضاء، وسيقوم كل نادٍ بالبث المباشر عبر صفحته على إنستاجرام بحيث تشارك كافة الفروع بالحفل معًا. ارتدوا ملابس التدريب الوردية واستعدوا للتمارين الحماسية مع الحفل الشيق.

الفعالية مجانية للأعضاء وغير الأعضاء.

 

 

الفعالية: التبرع للقافلة الوردية

اليوم: طوال شهر أكتوبر 

التفاصيلبهدف جمع تبرعات قدرها 10,000 درهم إماراتي، عقدت فيتنس فيرست شراكة مع القافلة الوردية – إحدى المبادرات الوطنية التي أطلقتها جمعية أصدقاء مرضى السرطان تحت مظلة برنامج "كشف" للتشجيع على الكشف المبكر عن السرطان. وضمن فعاليات الشراكة، تشجع فيتنس فيرست أعضاءها على العطاء من خلال التبرع لدعم هذه القضية النبيلة طوال شهر أكتوبر.

للتبرع: https://yallagive.com/en/campaign/EARLY-DETECTION-SAVES-LIVES---BREAST-CANCER-AWARENESS-MONTH--2021-79372

 

الفعالية: التبرع بالشعر

اليوم: الثلاثاء 19 أكتوبر 2021

الوقت: الساعة 4:00 إلى 8:00 مساء 

التفاصيل:  تتعاون فيتنس فيرست مع جمعية أصدقاء مرضى السرطان ومركز ليجند بيوتي آند سبا، لتشجع أفراد المجتمع على التبرع بالشعر، حيث تتجه كافة التبرعات إلى جمعية أصدقاء مرضى السرطان وتستخدم لصنع تعويضات الشعر عالية الجودة.

الموقع: فيتنس فيرست، دبي فستيفال سيتي  

 

الفعالية: نهاية الأسبوع المفتوحة للسيدات في الشرق الأوسط

اليوم: 22- 23 أكتوبر 2021

الوقت: الساعة 4:00 مساء

التفاصيل: يفتح فيتنس فيرست أبوابه لكافة السيدات في الشرق الأوسط، بما في ذلك غير العضوات في النادي، في نهاية الأسبوع 22-23 أكتوبر ليتمكنّ من تجربة مختلف الجلسات والتمارين المتاحة لدى فيتنس فيرست.

للتسجيلعلى المشاركات التسجيل في الموقع عند الوصول 

 

لمزيد من المعلومات حول أنشطة شهر أكتوبر الوردي لدى فيتنس فيرست: 

https://uae.fitnessfirstme.com/events/sponsored-events/pink-month

 

 


 

 






Hyundai Motor Company launches new initiative to support women drivers in Saudi Arabia

 

  • Hyundai hosts the first-ever ‘Hyundai Women Festival’ to celebrate the launch

Saudi Arabia, 20 October 2021: Hyundai Motor Company has announced the launch of the ‘Hyundai Women Drive’ community in Saudi Arabia.

Hyundai Women Drive is an online community that provides engaging experiences for women in Saudi through relevant content and exclusive experiences, events & rewards.

The exclusive online community aims to celebrate and connect women, empowering them to be their best by inspiring confidence, creativity, and collaboration.

Hyundaiwomendrive.com is a one-stop digital communication hub for Saudi women containing various engaging content and features.

Bang Sun Jeong, Head of Hyundai Motor Company Middle East & Africa HQs, said: “Hyundai Motors has always been at the forefront of supporting women-focused initiatives in KSA. Right from encouraging women to be behind the wheel following the historical lift of the ban of female drivers.

“Through this initiative, we are celebrating women, who are the strongest driving force in our lives. We want to provide continuous support for the empowerment of Saudi women as sometimes all it takes is a little encouragement, and we hope Hyundai Women Drive will go a long way.

“It will also provide Saudi women the opportunity to meet up with like-minded women to talk about their passion for driving, and their lives in general which will create new connections and true bonding.”

The platform will host women-focused events and engage with members through exclusive initiatives that champion them and support their journey.

To celebrate the launch, Hyundai has kicked off the first ever Hyundai Women festival. The exclusive virtual festival, spread across eight weeks, brings audiences distinct types of content in collaboration with four influencers and provides them with chances to win amazing rewards.

The celebrity influencers will host four exciting programs throughout the festival where members can learn something new through these programs that help them in their everyday lives or even just enjoy a conversation with their peers.

Chef Hadeel Bokhari, Lifestyle and beauty influencers Mashael Al Turki and Asrar Aref, along with fashion expert Nirvana Abdul, will host a program covering culinary, lifestyle, styling and mom hacks.

Jeong added: “We are pleased to host the Hyundai Women festival to celebrate the phenomenal women across Saudi Arabia.

“The festival will bring together extraordinary and enthusiastic women across the country for a fun-filled experience with Hyundai.”

Audiences can participate in the competitions in each of the programs to win several prizes and stand a chance to win a ‘Meet & Greet’ session on Zoom with the influencers hosting each of the programs.

The Hyundai Women Drive platform will feature articles covering a variety of subjects such as new car launches, special offers, financial offerings, automotive lifestyle, driving-related tips, among others. It will also have an interactive space called TalkTok for women to view Hyundai’s social feed, discover the hot topics of discussion and share their thoughts within the community by leaving their comments on articles.

 

 

 

 

  

Tuesday, 19 October 2021

Al Nabooda Automobiles donates AED 235,000 to Al Jalila Foundation following auction of one-of-a-kind Carpool Karaoke Touareg

 




Al Nabooda Automobiles and Volkswagen auctioned off a one-of-a-kind Touareg filmed in Season 3 of Carpool Karaoke, signed by some of the most famous celebrities in the Arab world.


The undisclosed buyer purchased the unique car with all proceeds going to directly to Al Jalila Foundation to support children’s medical treatments.


United Arab Emirates: 19 October 2021 – Al Nabooda Automobiles, the exclusive Dubai dealer for Volkswagen for over 45 years, is proud to have auctioned off the one-of-a-kind Touareg featured in Season 3 of Carpool Karaoke to an undisclosed buyer. The total amount of AED 235,000 will go directly to Al Jalila Foundation to support the Farah program which aids medical treatment for children in need.


Founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Al Jalila Foundation is a philanthropic healthcare organisation dedicated to transforming lives through medical innovation. The Farah program specifically focuses on paediatric needs, including children suffering from heart disease, cancer and other chronic illnesses.


The unique Touareg was signed on the panoramic sun roof by each celebrity and singer that was showcased on the show, including Lebanese personality, Wissam Breidy; Emirati singer, Ahlam Al Shamsi; Yemeni-Emirati singer, Balqees Fathi and Lebanese celebrity, Nadine Nassib Njeim.


K. Rajaram, CEO at Al Nabooda Automobiles commented, “It brings us great joy to have raised AED 235,000 that will go directly to the Farah program at Al Jalila Foundation. As a business in the UAE for 45 years underpinned with family values, this local initiative that supports children in need is extremely important to us and we’re incredibly proud to be able to make a difference with this donation.”


Victor Dalmau, Managing Director at Volkswagen Middle East said, “As a brand that heavily focuses on putting people first, being part of an exceptional initiative and donation like this makes us immensely proud. We’re confident that this donation will have a positive impact on the children in need and we look forward to continue playing our part in the community by being part of projects like this with human purpose.”


Dr Abdulkareem Sultan Al Olama, CEO at Al Jalila Foundation said,“We are grateful to Al Nabooda Automobiles for choosing Al Jalila Foundation as the beneficiary of the charity auction of the Carpool Karaoke Touareg and a special thank you to the proud new owner of the car for being part of our ‘Journey of Hope’ to help sick children. Our community partnerships help us widen our circle of giving and fuel the work we do to transform patients’ lives.”

THREE AUC RESEARCHERS AWARDED AT “COVID-19: PREPARING FOR THE NEXT PANDEMIC” CONFERENCE

  




October 14, 2021, Cairo – Three researchers from the biotechnology graduate program and chemistry department at The American University in Cairo (AUC) received best presentation awards for young researchers at the 17th Annual Conference of the National Committee of Biochemistry & Molecular Biology (NCBMB) of the Academy of Scientific Research & Technology, titled “COVID-19: Preparing for the Next Pandemic”. Hosted by AUC, the virtual conference highlighted the significant contributions of biochemistry and molecular biology to combating the COVID-19 pandemic. Four papers, supervised by Hassan Azzazy, distinguished university professor and chairman of the Department of Chemistry at AUC, were presented at the conference. Three papers by researchers Ahmed Safwat, Sherif Fahmy, and Ahmed El-Baz received the presentation awards for young researchers. The conference was chaired by Azzazy and Farouk El Baz, professor at the National Research Center.

“We are proud of the work of our young researchers, who have put a lot of effort in achieving such results on such a timely and vital global priority. AUC is keen on cultivating innovation and excellence in science and utilizing its resources to address global health issues. Each year, the conference addresses a pressing health matter, and this year the conference presented cutting edge findings in COVID-19 therapeutic targets, vaccines, diagnostics, and bioanalytics, hosting over 350 participants from many countries,” said Azzazy.


The program included 12 plenary lectures by distinguished scientists and researchers from Canada, Egypt, Germany, and the USA, and 24 prominent speakers from Algeria, Azerbaijan, Egypt, Germany, Indonesia, Iraq, Turkey, and the USA presented their findings in the sessions.



Research Topics of the Best Presentations for Young Researchers


The Role of PIgR in Higher Mortality Rate of COVID-19 Older Patients


Ahmed Safwat ’20, MS, Biotechnology, alongside a team of researchers, sought to explain the factors that might contribute to the higher mortality rate of COVID-19 older patients compared to younger individuals.

Using bioinformatics tools to investigate the aging effect at the level of lung cells to explain factors that might contribute to such higher mortality rate, they found a significant reduction of a critical component, the protein PIgR (polymeric immunoglobulin receptor) of the immune system in older individuals. The protein functions as a transporter to bind the antibodies secreted by immune cells to transport them to the lung cell surface into the mucous layer. This functionality allows the mucous layer to be rich with antibodies that could be able to bind to and neutralize invading pathogens (such as Covid-19 viral particles).

This study suggests that PIgR protein reduction in older individuals might correlate with the observed severity in older COVID patients.


Nature Holds Secrets in the Fight Against Serious Viruses


Sherif Fahmy ’20, Ph.D. in Chemistry, and others loaded natural extract from Peganum harmala (a plant that grows wildly in the Middle East and North Africa) and vitamin C in nanoparticles made of PLGA coated with polyethylene glycol. The prepared nanosystem was characterized regarding its physical and chemical properties and showed a significant killing activity against the influenza virus H1N1 with minimum host toxic effects.

Given the limited availability of anti-influenza treatment choices, this study paves the way toward developing future antiviral nanosystems loaded with natural extracts that could be effective against serious viruses such as COVID-19 and HIV.


Investigating the Variations in COVID-19 Disease Severity


Ahmed El-Baz ’21, MS, Biotechnology, and others investigated the variation in COVID-19 disease severity where some infected patients show moderate respiratory illness (and most of them recover). In contrast, others become severely ill and require intensive medical attention or even die. There are significant interactions among immune cells such as T-cells, B-cells, and monocytes. The research used advanced bioinformatics tools to investigate the difference in immune cellular communications between moderate and severe COVID-19 patients and analyzed the cellular communication of the immune cells from both conditions. A significant reduction in T-cells interactions with other immune cells was observed in severe COVID-19 patients.

Additionally, the production and activity of interferon gamma (which has a major role in macrophage activation and antiviral immunity) was reduced in severe patients. Such reduction in key players of the immune system might cause the improper antiviral response in severe COVID-19 patients.

This study highlights the need for an in-depth understanding of antiviral responses of the immune system, which could help develop therapies and treatment strategies for COVID-19 disease.


For regular updates from the University during coronavirus visit www.aucegypt.edu/coronavirus

For more information about the university news and events follow us on Facebook http://www.facebook.com/aucegypt and Twitter @AUC


Founded in 1919, The American University in Cairo (AUC) is a leading English-language, American-accredited institution of higher education and center of the intellectual, social, and cultural life of the Arab world. It is a vital bridge between East and West, linking Egypt and the region to the world through scholarly research, partnerships with academic and research institutions and study abroad programs.

The University offers 40 undergraduate, 52 master’s and two PhD programs rooted in a liberal arts education that encourages students to think critically and find creative solutions to conflicts and challenges facing both the region and the world.

An independent, nonprofit, politically non-partisan, non-sectarian and equal opportunity institution, AUC is fully accredited in Egypt and the United States.

Highest-Paid eSports Game in H1 2021 Generated $8 Million in Prize Money


Even though eSports is yet to conduct again in-person events, the esports market is already on a recovery trajectory. According to the research data analyzed and published by Wette.de, Counter-Strike: Global Offensive (CS:GO) was the highest-paid game in H1 2021, raking in $7.98 million.

Additionally, the global eSports market could be worth as much as $5.2 billion by 2028. To place the growth in perspective, the market was worth $1.165 billion in 2020 and is projected to fall slightly short of $1.1 billion in 2021.

Susquehanna Soniqs Top Team By Prize Pool in H1 2021, At $1.42 Million

The second-highest paid eSports game during H1 2021 was Player Unknown Battlegrounds with a total of $7.8 million. Fortnite ranked third with $6.12 million, while PUBG Mobile was the fourth-highest at $5.97 million. DOTA 2 completed the top five at $5.42 million.

In terms of total lifetime prize money, DOTA 2 is the top-ranking game with $234.8 million. Its cumulative prize money is higher than that of the next two titles combined. CS:GO ranks second globally at $117.4 million across over 5,800 tournaments. Fortnite is third with $107.6 million.

Looking at eSports teams, Susquehanna Soniqs had the most success in H1 2021, raking in a total of $1.42 million. The figure was considerably higher than that of second-placed Team Liquid, which garnered $1.27 million. Team Liquid, however, remains the most successful group in the history of eSports. Its overall lifetime earnings at the time totaled $37.4 million according to Esports Earnings.

The total tournament prize pools in 2019 raked in $237 million. Comparably, the 2020 figure was about $120 million. The last quarter of 2021 holds promise, with tournaments such as DOTA 2’s The International 10. Once this $40 million tournament concludes, DOTA2 is expected to skip to first place by prize pool for 2021.

The full story, statistics and information can be found here: https://www.wette.de/highest-paid-esports-game-in-h1-2021-generated-8-million-in-prize-money/


=