Sunday, 22 January 2017


  • For the past 22 years, DSF Mega Raffles and promotions have helped change the lives of people from around the world
  • DSF 2017 offers millions of dirhams in prizes including cars, gold and cash 

Dubai, UAE 22 January 2017: Since it was launched in 1996, the Dubai Shopping Festival (DSF), organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) has been spreading joy and happiness among residents and visitors every year with its great shopping experiences filled with mega promotions and raffles offering amazing prizes.
Over the past 22 years, prizes worth over AED 2 billion in various forms including property, cars, gold and cash have been distributed to DSF visitors who were fortunate enough to have won in one of the numerous raffle-linked shopping promotions. These prizes have helped change the lives of many winners and the winning journey continues during the 22ndedition of the festival with total prizes of over AED 100 million up for grabs.
In previous editions of DSF, residents and visitors to Dubai have taken home incredible winnings including prizes like Rolls-Royce, Infiniti, Nissan, and Lexus cars.  One lucky DSF shopper even received 100 kg of gold that was offered as a grand prize while another won 10 Nissan cars, all for himself. One real estate company also offered prizes such as a small island, a private jet, as well as properties.
DSF combines shopping with 34 days of entertainment and leisure activities and offers many chances for visitors to win big. The compulsive shopper will be perhaps the most rewarded visitor of DSF 2017 with bargains, special offers and discounts of up to 75 % on a range of items including world-renowned brands of perfumes, electronics, cosmetics, jewellery, antiques and handicrafts. 
Abdalla Hassan Al Ameeri, Director, Raffles and Promotions, DFRE, said: “The array of prizes offered by DSF, its strategic partners, key sponsors, and the various shopping malls and retail outlets participating in the promotions represent the Winning element of the festival, which together with Shopping and Entertainment, constitute the three pillars that ensure the success of the festival. Every year for the past 22 years, the size, scope and value of prizes offered to visitors every day for just over a month has helped make DSF a global attraction.”
“With the festival playing an important role in boosting the retail sector, it has become the ideal platform for product launches and promotions, resulting in all major retailers rushing in to participate through various offers and prizes for shoppers. In fact, Dubai’s retailers say that 25 % of their annual sales happens during DSF, a reflection of the shopping excitement that is created during this famous retail season.”
The 22ndedition of DSF is now in full swing, and there are a number of exciting promotions happening across the city with retailers providing fantastic opportunities at malls throughout the Emirate and shoppers offered several opportunities to win life-changing prizes every day including Infiniti QX70 cars, Nissan cars, gold and shopping vouchers.
The following are some of the prizes that shoppers can win during the 22ndedition of Dubai Shopping Festival:
Infiniti Mega Raffle The Infiniti Mega Raffle is back at the Dubai Shopping Festival offering one lucky shopper the chance to win an Infiniti QX70 plus AED 150,000 in cash every day, in addition to AED 250,000 offered weekly for 5 winners. Raffle tickets may be purchased for AED 200. The Infiniti Mega raffle is run in cooperation with Arabian Automobiles, the flagship company of AW Rostamani Group, and ENOC, two Strategic Partners of DFRE.
Nissan Grand Raffle 
One of DSF’s great daily raffle draws, the Nissan Grand Raffle offers one of eight Nissan cars – Micra; Sunny; Sentra; Tiida Hatchback; X-Trail; Juke; Pathfinder; and Patrol to a lucky winner. Earn one raffle ticket upon purchase of non-fuel products worth AED 20at all EPPCO and ENOC petrol stations, as well as Zoom shops in Dubai. The Nissan Grand Raffle is run in cooperation with Arabian Automobiles, the flagship company of AW Rostamani Group, and ENOC, two Strategic Partners of DFRE.
Dubai Gold & Jewellery Group Promotion
The Dubai Gold and Jewellery Group (DGJG) is set to change the lives of 100 gold and jewellery buyers. DGJG is running a promotion for shoppers spending a minimum of AED 500 at participating gold and jewellery outlets in Dubai the chance to win three fabulous gold prizes every day. Each day, one lucky winner will receive 1/2 kilo of gold, while two others will each win 1/4 kilo of gold. On the final day of DSF 2017, one shopper stands to win 1 kilo of gold. In all, there will be 100 winners over the 34 days of DSF, receiving a total of 34 kilos of gold. Customers who purchase gold jewellery worth AED 500 will get one raffle coupon and customers who purchase diamond jewellery, pearls or watches worth AED 500 will receive two raffle coupons to take part in the daily raffle draws to be held in the foyer of the Gold Souk in Deira.
‘Happy Shopping, Happy Winnings’ promotion
The Community Mall promotion is an opportunity to shop and win AED 1 million in prizes at participating malls of Dubai Shopping Malls Group (DSMG). For every AED 200 spent at a participating mall, customers are entitled to one raffle coupon to win prizes up to AED 600,000 (with AED 100,000 given away every week for four weeks); plus a grand raffle will be held on the last day of DSF wherein three winners get to take home great prizes (AED 50,000 + AED 50,000 + AED 100,000). A Scratch and Win portion of the coupon will offer the customer the chance to win instant prizes including gift sets, luxury watches and perfumes.
Ibn Battuta Mall
Shop for Dh300 at Ibn Battuta Mall and get a chance to win a Mercedes CLA 250 every two weeks, in addition to 10 lucky winners getting shopping vouchers worth AED 50,000, every week.
Dragon Mart 2
Dragon Mart 2 is giving away a BMW every week, with a total of 4 cars during the festival period, Shoppers can enter the draw upon spending AED 200 at any of the retail outlets in Dragon Mart 2
Mall of the Emirates
Mall of the Emirates launched its 'Out of this World' promotional campaign during Dubai Shopping Festival. Eveyone spending AED 450 or more during the month will get a chance to win a Lamborghini Huracan 2017. Additionally, visitors can win instant prizes upon playing the 'Out of this World' game. From 5 – 14 January, 2017 visitors spending AED 450 in the mall can redeem tokens to play the digital game where one winner daily will walk away with AED 5000 on correctly guessing the picture.
City Centre Mirdif, City Centre Deira
During DSF, shoppers spending AED 250 at Deira City Center, or AED 300 at Mirdif City Center, can enter a draw to win great prizes including 1kg 24 carat gold bar, 2 carat diamond, and Majid Al Futtaim gift vouchers worth AED 150,000. A lucky DSF shopper also received AED 50,000 during the “flash” sale with discounts of up to 90 % on a range of top brands that lasted for 12 hours on 1stof January, 2017, in Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Me'aisem, City Centre Al Barsha and, City Centre Al Shindagha.
Dubai Festival City Mall
Shoppers spending AED 250 at any outlet in Dubai Festival City Mall will have the chance to win a night's stay for four people at the InterContinental Dubai Festival City. There will also be a chance to win a grand prize - a 2017 Lexus LX570.
For every AED 200 spent at any shop or outlet in Mercato and Town Centre Jumeirah during DSF, customers will be entitled to receive one coupon for the prize draw and could win one of the following: daily prize of AED 5,000 or a weekly prize for a couple to stay at different regions in Italy (Rome, Tuscany, Venice and Milan) courtesy of dnata Travel.
VISA Impossible Deals
Every day during DSF, VISA customers are able to take advantage of incredible, almost impossible deals available for each purchase using a VISA card. The deals will be truly tempting, typically with 20% to 80% off on electronics, travel, entertainment, luxury goods and cars. VISA’s Impossible Deals are possible with Careem, Damas, Ahmed Seddiqi, Jumeirah, Bond exhibition and Sharaf DG.
Arabian Automobiles
Arabian Automobiles is running an exciting DSF promotion ’20% On Us’ at its Infiniti showrooms.  Customers taking advantage of the offer will also receive free insurance, and unlimited mileage warranty for 5 years, and guaranteed prizes worth over AED 1 million from Scratch and Win coupons. Customers also get the chance to use an Infiniti car for free when their car is in service.
Jumbo is Gold
True to its tradition and as key sponsors of DSF 2017, Jumbo is back with mega offers and amazing bundles on smartphones, laptops, tablets, Apple Products, televisions, cameras, gaming and accessories. Spend AED 500 and get a chance to win half a kilo of gold every week, 3 solid gold Limited Edition PS4 and 10 gram gold coins every day. All this and more with the widest selection of world-class electronics brands, exciting bundle offers and attractive giveaways.
Wafi Mall
In addition to the great discounts of up to 75% at most retail outlets in Wafi mall, shoppers spending AED 300 or more are entitled to a coupon to enter a draw for the mall’s grand prize – a Lincoln Navigator 2017. Shoppers at Wafi Mall can get to win more instant prizes with the “Play and Win” campaign from 19 – 28 January offering Wafi gift vouchers and other valuable prizes.
Damac’s DSF promotion offers customers a new BMW or another luxury car upon buying a luxury property, starting from AED 599,000.
Plug Ins
Plug Ins is offering prizes such as a Toyota Land Cruiser or Camry when buying a television set, and is also offering guaranteed gold with every purchase more than AED 500, as well as amazing discounts and other promotions.
Arabian Center and Lamcy Plaza
Shoppers spending AED 100 or more at any of these two malls can enter a draw to win one of 34 bedroom or living room furniture sets.
34 kilograms of gold are available for 8,000 lucky winners spending AED 200 on electronics at Carrefour.
For full details of the calendar of events at DSF 2017 visit