Thursday, 9 June 2016


Active wins Amadeus Gulf PR account for UAE, Oman and Bahrain
Dubai, UAE – 08 June 2016: Active (Digital. Marketing. Communications), a Middle East regional strategic public relations and marketing communications consultancy with headquarters in Dubai, has been appointed to handle the PR and communications campaign for Amadeus Gulf, a leading provider of advanced technology solutions for the global travel industry. Active DMC will be driving the media campaign for Amadeus Gulf across UAE, Oman and Bahrain markets.
Graham J. Nichols, Managing Director at Amadeus Gulf, said: “We chose to work with Active DMC as they demonstrated not only professionalism and understanding of our communication needs, but also passion and proactivity from the very beginning. We are confident that this collaboration will help raise the profile of Amadeus Gulf across our target markets in the region.”
Sawsan Ghanem, Managing Director and Founding Partner, Active DMC, added: “We are thrilled to have been chosen as the regional PR agency for Amadeus Gulf and we look forward to working closely with them to drive a targeted and successful communications campaign in the region as they shape the future of travel. Amadeus Gulf is an important addition to our portfolio of established technology Clients, and one we will look forward to bringing our experience in the travel industry to.”

The new account win follows Active DMC’s recent announcement that it has entered into an exclusive partnership with Hotwire PR, the global PR and communications consultancy.