Wednesday, 27 April 2016


Lifestyle Brand Concepts Further Demonstrate Hyatt’s Purposeful and Meaningful
Growth Strategy

Dubai, United Arab Emirates (27 April, 2016) – Speaking at the Arabian Travel Market (ATM) 2016, a Hyatt spokesperson revealed key details on its latest brand concepts, Hyatt Centric and The Unbound Collection. The hospitality brand continues to enhance its offerings, spearheading memorable experiences for loyal guests to locations that they are looking to travel to, and helping to enrich their stays at the various Hyatt hotels in the portfolio.
Launched in early 2016, The Unbound Collection by Hyatt is a global collection of unique and independent stay experiences.  The Collection will include a portfolio of new and existing top tier and luxury properties that will maintain a distinct character while providing guests and owners Hyatt’s award-winning customer loyalty program, robust operational and marketing resources and trusted, quality brand.
The properties within The Unbound Collection by Hyatt will include historic urban gems, contemporary trend-setters, boutique hotels, resorts, and more; each a distinctive adventure that reflect guests’ shifting expectations of luxury, from product to experience. Each property will have its own individual brand identities, free from constraint or convention. At the same time, the brand will provide guests the freedom from worry by ensuring the high-quality that comes with the Hyatt brand.
“With the Unbound Collection, guests know they can share in one of kind experiences without compromising on the reassurance and loyalty programme we are known for.   The collection provides not only a myriad of opportunities for us to grow in new markets, but also a rich social currency through story-worthy  experiences that guests will take with them long after their stay.”  said Tareq Daoud, Regional Vice President, Hyatt Sales Force – Middle East & Africa, Hyatt Hotels & Resorts, South West Asia
With the power of Hyatt’s global resources and distribution network, hotel owners are able to focus on delivering the experiences that set them apart. From striking spaces to inimitable tastes, sights, sounds and stories.
“Our commitment is to creating a portfolio that works for owners, providing them with flexibility, agility, and support, all while accentuating the very best each property has to offer and highlighted the experiences that make them truly unique and extraordinary” continues Daoud.  
The first hotels to be a part of The Unbound Collection by Hyatt include The Driskill in Austin Texas, Hotel du Louvre in Paris, Carmelo Resort and Spa in Uruguay and Coco Palms Resort in Hawaii.

2015 saw the launch of Hyatt Centric, a new, full service lifestyle brand designed for business and leisure travellers. The Hyatt Centric name was inspired by Hyatt’s mission of putting its guest at the center of the action in the best destinations. 
The Hyatt Centric brand portfolio is made up of full-service boutique hotels with an efficient service model designed to collaborate with locally known partners to connect guests with authentic experiences. Designed for the large group of people who Hyatt refers to as the ‘Modern Explorers’, this brand caters to a multi-generational group comprised of travellers who view their hotel as more than a place to stay. The hotels are designed as a hub connecting individuals to unique experiences that the destination has to offer – experiences that lead to great stories.
Hyatt Centric hotels, each one located in the heart of interesting destinations, offer a unique and modern take on its location. The artwork, furniture and the food and beverage options tell a story, allowing guests to immediately get an authentic feel for the location. Hyatt Centric hotels balance the digital era with a human touch, while guests can enjoy the in-room technologies designed to connect seamlessly with devices and media, a staff of knowledgeable associates will be on hand to aid guests in discovering the destination. Lastly, Hyatt Centric hotels provide a simple, welcoming environment that delivers the essentials in the easiest, most streamlined way possible; for example, room service is offered as a knock ‘n’ drop service, which allows guests to enjoy gourmet food in the room without formal delivery.
Hyatt Centric properties signal momentum for the brand’s global expansion plans and foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotel openings across some of the world’s most popular cities such as Tokyo and Montevideo.
Hyatt is taking part at ATM in Dubai from 25th to 28th April 2016 at Dubai World Trade Centre and is located at stand HC0450 in Sheikh Saeed Arena Hall.