Monday, 29 February 2016

Gloria Hotels and Resorts Participates at ITB Berlin 2016


Gloria Hotels and Resorts appoints new global representative offices in UK, China, India and Middle East and unveils new summer packages 

Dubai, 29 February 2016: Gloria Hotels and Resorts’ returns at ITB Berlin 2016 held in Berlin from 9-13 March 2016 under Dubai Tourism and Commerce Marketing pavilion for fifth consecutive year as it launches its new global sales offices in UK, China, India and the Middle East along with their new summer packages to target outbound travel from these key markets.

The new global sales office appointment was made as Gloria Hotels and Resorts seeks to widen and strengthen its brand engagement and awareness among British, Chinese, Indian and Middle Eastern travellers and travel industry leaders.

As part of the representation, AVIAREPS UK, China and India office will be responsible for sales and marketing activities while AVIAREPS Dubai office will be responsible for PR activities, which will develop sales and marketing strategies and brand awareness campaigns on its two existing properties; Gloria Hotels and Yassat Gloria Hotel and Apartments.

Says Freddy Farid, Area General Manager of Gloria Hotels and Resorts: “UK, China, India and the Middle East have long been important markets for Gloria Hotels and Resorts. Commensurate to this, and demonstrating our commitment to these markets, we are delighted to announce the appointment of dedicated sales directors and PR representative in each of these markets to closely and passionately communicate the benefits and unique experiences that Gloria Hotels and Resorts have to offer. With AVIAREPS’ networks and local expertise we are confident we have the right partner to help us achieve our ambitious goals of growing our UK, China, India and Middle East market share.

On the opening day of ITB Berlin 2016, Gloria Hotels and Resorts also unveils their new early summer package named: Spring into summer offer including best rate for spring and free half board, valid from 1st March 2016 till 30 September 2016.

For further information on Gloria Hotels & Resorts visit: www.gloria-hotels.com

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