13 January 2016, Singapore:
E-navigation specialist NAVTOR is continuing to build its business
footprint beyond Europe, with the news that the Norwegian firm is
expanding its new Singapore office. The base, which only opened in
December 2014, has given the firm an important foothold in the key South
East Asia market, driving new business with shipowners and managers
such as NEOM, SeaTeam, Waruna Shipping, Samudera Shipping, and Sattech
International.
Since launching its
ENC service in 2012, NAVTOR has established a position as an
e-navigation leader in Europe – bringing a series of products to market
that simplify tasks for navigators, while enhancing safety, security and
efficiency for shipowners and operators. Its move into Singapore,
followed by another office opening in Japan in September 2015,
demonstrates its ambition to take that success worldwide.
“We’ve been very
encouraged by the impact our products and services have made on the
Asian market,” comments Tor Svanes, NAVTOR CEO. “In a relatively short
space of time our Singapore office, headed by Jennifer Lee, formerly the
UKHO’s Account Manager for ADMIRALTY Nautical Products and Services,
Asia Pacific, has driven awareness of both the brand and the unique
benefits of our technology.
“As a result we’ve
decided to expand our workforce in Singapore, with Lawrence Yeow as our
first new recruit. Lawrence joins as Area Sales Manager and has
extensive experience of providing charts and publications in the region.
We believe his expertise will be invaluable for industry players
looking for simple, efficient and cost effective ENC distribution
solutions.”
Børge Hetland, NAVTOR
Sales Director, adds: “Our position in Europe is now well-established
and we see Singapore as key to our on-going development. The Asian
market is sophisticated and diverse, and our products really chime with
shipowners that are open to the potential of e-navigation.
“By demonstrating how
we deliver enhanced ship-shore interaction, state-of-the-art route
planning and fleet management, and a better use of man-hours on board,
we can help regional owners save time and money, while maximising
performance and minimising fuel use.
“We have the
solutions,” Hetland concludes, “and Singapore gives us the base to
market them and drive further growth and innovations.”
Lawrence Yeow: NAVTOR’s new Area Sales Manager at its expanding Singapore office.