Sunday, 1 November 2015

Boruzz Headlines Rasasi’s Participation: New Launch Hawas Sweeps Style Stakes at Kuwait Autumn Perfumes Exhibition



Best-of-the-year offers exclusive to the exhibition mean great value for the consumer

Kuwait, October 29, 2015: Luxury perfume collection, Boruzz, ranked at the top of the most desirable oriental fragrance list by prestigious regional publication Arabian Business, headlines Rasasi’s participation in the Kuwait Autumn Perfume Exhibition, while Hawas, the new fragrances for men and women, is all set to sweep the style stakes at the show.
Boruzz, developed in collaboration with the famed fragrance houses of Europe, blends together the mystique of oriental perfumery through rich traditional ingredients reinvented in the ultimate classical sophistication of the west. The collection of five precious perfumes with oud and attar as its base, has become a rage with regional fashionistas, bloggers and connoisseurs of luxury perfumes, as well as being ranked as the most desirable oriental perfume by renowned publications
Rasasi Perfumes also marked the debut of its new range of fragrances for men and women, Hawas, at the Kuwait Autumn Perfume Exhibition. Inspired by the textures of one of the most beautiful family of reptiles, the python, Hawas captures the sensuality and texture associated with the species Hawas captures the texture and sensuality associated with the species with a flamboyance associated with haute couture.    
Reflecting on Rasasi’s participation at the exhibition, Salim Kalsekar, Managing Director, Rasasi Perfumes said: “We are participating in the exhibition with a very strong luxury offering of Boruzz that is targeted at people with a very refined and sophisticated taste. As consumers, Kuwaitis reflect the finest of tastes in perfumes and possess an inherent love for luxury fragrances. We are equally delighted to launch Hawas at the Kuwait Autumn Perfumes Exhibition, as it is a scent which personifies modern chic.”
Hawas plays on the emotions of desire, attraction and obsession, evoking and celebrating strong individualities, passion and the courage to stand-out. Hawas captures the obsession of the modern generation to break away from the old norms to explore unchartered territories with a restless passionate zeal unknown to previous generations. Hawas is a unique and strong modern day fashion statement.
Hawas for men blends cinnamon, bergamot, orange blossom and grey amber to create an aquatic scent designed to embody masculine strength and vigour. The fragrance is inflected with fresh marine aromatic notes that melt into amber woods. The elegant bottle, with a python wrapped around the stopper symbolises poise and confidence of the young modern man.
Hawas for women incorporates pomegranate, jasmine sambac and vetiver for a chic haute couture perfume and is aimed at strong women with an evolved sense of fashion. The floriental woody fragrance infused with the gourmet notes of pralines, grapefruit and red apple give it an exotic and highly desirable scent. The sophisticated bottle, resplendent in golden hues with a python coiled around the stopper, reflects the determined and passionate nature of the modern woman.  
Rasasi is offering the best- of- the-year deals on many products exclusively for the exhibition.

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