(Dubai, 29 April 2015): Tourism Authority of Thailand (TAT) Dubai will be hosting a road-show in Kuwait to
promote Thailand as a value-for-money, family-friendly holiday
destination for Honeymooners, Couples and Families. The roadshow will
take place on 29th April 2014 at JW Marriott, Kuwait City.
The delegation is led by Mr. Chalermsak Suranant, Director for TAT Dubai
& Middle East Office, who would also be launching ‘Discover
Thainess 2015’ campaign. The “2015 Discover Thainess” campaign
incorporates core Thai values among which are promotion and preservation
of Thai traditions and culture. The campaign highlights hospitable
character of Thais and its many cultural assets that makes Thailand such
a unique tourist destination.
Commenting
on the road-show, Mr. Chalermsak Suranant, Director for TAT Dubai &
Middle East Office said: “The road show is an important series of event
for us as it helps us build new relationships and strengthen our ties
with our local friends and partners. With the Discover Thainess
campaign, we are here to welcome all Thai enthusiasts to experience
Thailand in new light”.
The
2015 Discover Thainess campaign is a unique blend of traditions and
beliefs where everything ‘Thai’ is interconnected with many of its
distinctive characteristics such as its culture, it’s natural and unique
experiences being highlighted. All aspects of Thai culture such as the
food, arts, wellness and festivals are interloped in such a way that
visitors visiting Thailand for the first time will be enthralled while
Thai enthusiasts coming often will also have something unique to
experience in each visit.
The Thai delegation will be meeting several travel agents from Kuwait
to highlight Thailand’s destinations for honeymooners and couples as
well as to promote the country as a family-friendly and value-for-money
destination. TAT also aims to build & strengthen the business ties
and network within the region between private sectors from Thailand and
local partners across Kuwait.
Thailand
remains one of the most visited travel destination and is a popular
choice for travellers from both the countries because of its Muslim
friendly accommodations and Halal cuisine options. In 2014, a total of
57,468 travellers were seen travelling from Kuwait to Thailand.
(Collected by Ministry of Tourism and Sports Thailand)
One of the key agenda of the road show
is to foster a strong relationship with key travel agents in the
region. Participating in the road show will be leading travel companies
from Kuwait. The road show is seen as a key strategic move after the
focus of International tourism shifted to the Middle East Region. Niche
target market for this year are Wedding and Honeymoons, Green Tourism,
Gastronomy Tourism, Shopping, and Sports Tourism. Special events such as
bicycle tours, Muay Thai or Thai boxing, yacht cruises and night
cruises will be highlighted to showcase the Thai charm. A total of 25
leading companies from Thailand including some of the well-known
hoteliers and travel agents will be participating in the road show.
Over
the year, TAT has built a strong strategic alliance with different key
airlines in the region to further promote and boost tourism in Thailand.
Etihad Airways will serve as our strategic partner in Kuwait.
