Experience
Zones and Experts to guide shoppers on latest tech products
Dubai, United Arab Emirates,
15 April 2014:
With technology developing more
rapidly than ever before and consumers being presented with
overwhelming choices in terms of products and gadgets, the new
Experience Zones at GITEX Shopper Spring 2014 promise calm, cool and
peace of mind for shoppers. A first for the region’s biggest
consumer IT and electronics show which runs from 23 - 26 April at the
Dubai World Trade Centre (DWTC), the new zones enable visitors to
test the latest products, compare performance and options.
The Experience Zones, set up by
leading brands including Lenovo, Nokia, Samsung and Toshiba, will be
staffed by product experts to give visitors the latest information,
tips and advice on what products best suit their needs, to help them
make informed decisions before bagging a bargain at the show.
GITEX Shopper Spring also
brings exclusive show offers on more than 30,000 different products,
bundled deals and launches of the latest technology products under
one roof, giving savvy shoppers more choice, more convenience and an
unrivalled shopping experience.
“GITEX Shopper remains the
perfect place to find the latest technology products at the best
possible prices, and our exhibitors are planning exceptional deals,
new product launches and experience zones that really take the show
to a new level,” Trixie LohMirmand, Senior Vice President, Dubai
World Trade Centre (DWTC), organiser of GITEX Shopper Spring. “The
new experience zones will help shoppers to learn about the latest
products and offer advice on what’s best and why.”
Speaking on GITEX Shopper, Head
of Corporate Marketing, Samsung, Mr. Marco Vocale commented, “We
look forward to welcoming consumers to our stand at GITEX Shopper,
where we will be showcasing our latest range of products on the
market, including the world’s largest Ultra High-Definition TV and
the latest Galaxy smart phone, the S5. The bi-yearly event offers
consumers the best steals on the market, that they will not want to
miss at the region’s largest and most important technology event.”
Toshiba, a world-leading
manufacturer of advanced electronics will present its latest products
and services and offer exciting promotions, including special
discounts and giveaways. The products displayed will include the
newest range of Toshiba notebooks including the Satellite C,
Satellite L, Satellite P series, and KIRA™ which deliver ultra-high
resolution and powerful performance in a lightweight design. Toshiba
will also introduce its latest business solutions, the Toshiba Cloud
Client Manager (TCCM) and the Toshiba Smart Client Manager 2.0 (TSCM
2.0); both systems that have a set of advanced and comprehensive
tools to empower IT administrators to manage end-point devices
quickly, securely and efficiently.
“GITEX Shopper is an ideal
platform to engage with our core customers and highlight the latest
and innovative technology of Toshiba. We aim to bring an exciting and
value-added shopping experience to all our customers,” said Santosh
Varghese, General Manager of Digital Products and Services, Toshiba
Gulf FZE.
Nokia will showcase a full
line-up of its latest products, including the Nokia Lumia 1520, a
6-inch smartphone that gives consumers the best elements of a
smartphone and a tablet, and the Nokia X, a new device giving
consumers a perfect introduction to the world of Android apps,
coupled with signature Nokia experiences and the most popular
Microsoft services.
Vithesh Reddy, General Manager
of Nokia Lower Gulf, said; “This year at GITEX Shopper Spring we
will showcase our ever-growing product family - Asha, Lumia and also
the recently-launched Nokia X. Our participation at the show will
help us achieve our goal of connecting billions of people around the
world, by offering consumers amazing offers and promotions that will
be hard to resist.”
Lenovo, one of the world's
leading personal technology companies, producing innovative PCs and
mobile internet devices, will showcase its latest smartphones, PCs
and tablets at the show including Vibe Z, Vibe X, Yoga 2 Pro, A370,
Flex 14, Yoga Tablet and Miix 2.
“GITEX Shopper Spring is a
great platform for customers to experience our latest PC Plus
innovations, including PCs, tablets and smartphones. This year is all
about multimode devices that adapt to customers’ needs and with
devices such as the Yoga, Yoga Tablet and Flex, Lenovo is a leader in
this space. Lenovo received positive feedback from customers last
GITEX Shopper and with this year’s wider portfolio and more
attractive bundles, we are confident our show’s offering will
exceed customers’ expectations,” said Mohammed Hilili, Lenovo
Gulf General Manager.
Millions of dirhams worth in
prizes will also be up for grabs with promotions, raffles and
giveaways, and a Limited Edition Honda Accord to be won every day of
the show.
Dubai World Trade Centre boasts
its own dedicated Metro station just steps away from the door to the
show, to offer ultra-convenient access.
GITEX Shopper Spring 2014 will
take place from 23 -26 April and will open from 11:00am – 11:00pm
every day.
Tickets are priced at AED15/-
per person and are available at the venue and at select Emarat
outlets. Entry is free for children under the age of five.
For the latest GITEX Shopper
information, please visit www.gitexshopperdubai.com,
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