Marketing campaign and menu tasting held today to highlight healthy dining options
Dubai, January 28-
Passengers traveling through Dallas/Fort Worth (DFW) International
Airport can avoid diet turbulence and fuel their bodies with the right
nutrients thanks to the healthy offerings available at any DFW
restaurant. The Airport has launched a marketing campaign entitled “Eat
Healthy at DFW” to support the effort of DFW concessionaires in
providing healthy eating options, and today many of those restaurants
participated in a menu tasting event. DFW concessionaires are
participating in the campaign, each offering at least one low-calorie,
low-fat, low-sodium, cholesterol-free, plant-based, or high-in-fiber
entree or menu item.
“Although
we are very proud to be the fourth busiest airport in the world, we are
equally as proud to be one of the healthiest,” said Ken Buchannan,
executive vice president of revenue management at DFW Airport.
“Providing our customers with healthy, diverse and nutritious dining
options is another sign of our commitment to making our customer
experience exceptional and supporting those who strive to maintain a
healthy lifestyle, even while traveling.”
DFW
Airport requires all food and beverage concessionaries to offer at
least one healthy entrée or menu item. Examples of such options include:
• Roasted corn and lime crema tacos and black bean and roasted red pepper quesadillas from Urban Taco (C22);
• Enchiladas de avocado (vegetarian enchiladas with artichoke and avocado) from Cantina Laredo (D24);
• Veggie-packed teriyaki bowls from Blue Bamboo Xpress (D31);
• “Tofusion” whole-grain brown rice bowls from UFood Grill (B8);
• Gourmet veggie plates such as the “Southern Classic” at Cousins Bar-B-Q (B28, D28), with baked beans, corn-on-the-cob, green beans, black-eyed peas, and okra; and the award-winning “Martha’s Vegetable Plate” at Reata (D33), an expansive raft of simply grilled and roasted asparagus, zucchini, yellow squash, red bell pepper, tomato, sweet potato, spinach, balsamic-glazed Portobello, sweet onion, ranch beans and Spanish rice.
• Roasted corn and lime crema tacos and black bean and roasted red pepper quesadillas from Urban Taco (C22);
• Enchiladas de avocado (vegetarian enchiladas with artichoke and avocado) from Cantina Laredo (D24);
• Veggie-packed teriyaki bowls from Blue Bamboo Xpress (D31);
• “Tofusion” whole-grain brown rice bowls from UFood Grill (B8);
• Gourmet veggie plates such as the “Southern Classic” at Cousins Bar-B-Q (B28, D28), with baked beans, corn-on-the-cob, green beans, black-eyed peas, and okra; and the award-winning “Martha’s Vegetable Plate” at Reata (D33), an expansive raft of simply grilled and roasted asparagus, zucchini, yellow squash, red bell pepper, tomato, sweet potato, spinach, balsamic-glazed Portobello, sweet onion, ranch beans and Spanish rice.
According
to the Physicians Committee for Responsible Medicine’s 2013 Airport
Food Review, DFW Airport ranked as the 5th best for healthy eating, with
79% of on-site restaurants offering at least one plant-based,
fiber-packed entree. The rankings are determined by dividing the number
of on-site airport restaurants offering at least one healthful
plant-based entrée by the total number of restaurants in the airport. A
restaurant ranks as “healthful” if it serves at least one high-fiber,
cholesterol-free menu item, which includes a breakfast, lunch, or dinner
entrée. The healthful option must include at least two of the four food
groups on the Physicians Committee’s Power Plate: fruits, vegetables,
whole grains, or legumes.
“It
is our priority to top the 2014 Airport Food Review ranking with 100%
of our eateries serving a nutritious option,” added Buchannan. “Our
concessionaires are excited about ramping up their offerings to include
gourmet, fresh, and even organic selections, and our passengers are
excited to know they can avoid diet ‘turbulence’ when traveling through
DFW.”
The
Airport’s healthy eating campaign is its latest initiative aimed at
supporting healthy life choices for passengers. In 2012, DFW unveiled
its LiveWell Walking Path – measuring seven-tenths of a mile – inside
Terminal D to give traveling passengers an option to exercise while
on-the-go. A full-service Yoga Center and multiple children’s play areas
complete with games, activities and playscapes provide additional
opportunities for staying fit while traveling.
For more information, visit www.DFWAirport.com/
