14 December 2014:
The importance of having accurate property information online is being put
under the microscope like never before. Leading the charge is propertyfinder.ae,
the UAE’s leading property site, which hosted the region’s first ever real
estate awards last week to celebrate high achievement in listing quality,
customer service and marketing.
Spread across five categories, the awards held at Anantara
Residences on the Palm, recognised the best of the best in Dubai real estate.
Winners were selected based on stringent criteria involving a year-long process
of monitoring and evaluating listing practices and consumer servicing levels,
auditing over 25,000 property listings, investigating every consumer complaint
and collecting end user feedback via consumer surveys. Edwards and Towers were
the biggest winners, securing first place in the Best Brokerage Service 2014 category
followed by Espace Real Estate and LJ Hooker, whilst Better Homes LLC walked
away with Dubai’s Most Popular Broker 2014 title.
Congratulating all the nominees and winners, Michael
Lahyani, CEO and Founder of propertyfinder.ae said, “These were the first awards
where so much emphasis was placed on best-in-class real estate practices. Providing
users with truthful property information is something we’re very committed to
doing. Putting consumers first also translates into better business for brokers.
Our efforts then drive value for everyone in the real estate ecosystem.”
Behind propertyfinder’s push for quality real estate information
is a large team of dedicated developers and customer support and quality
control managers. The portal is also using market-leading technology and implementing
mystery shopping practices to ensure that only the right information gets published
on the site.
“Dubai’s property market is maturing. Prices have fallen for
the first time in 4 years, regulation is stronger than ever before and even the
IMF has stated that risks have decreased. The next step then is to win consumer
confidence in the industry. Publishing truthful property information online is
key to achieving this,” added Lahyani.
For further information about this release, please contact
Kanchana Balasubramanian at kanchana@propertyfinder.ae.
