|
Stay informed with the latest company news and developments in Egypt and the region through our unbiased and direct news platform. Our blog publishes press releases and news directly from companies and their PR agencies, giving you a clear and unfiltered view of the industry. Make informed decisions with our easy to follow and clutter-free approach to company news.
|
|
From 20th November through to early December on Amazon and Jarir only, Belkin is offering limited-time seasonal offers on premium tech accessories designed to elevate everyday life
Dubai, UAE – November 25th, 2025 – Belkin, a leading consumer electronics brand for over 40 years, is spreading cheer ahead of the holiday season by offering shoppers premium tech at exceptional prices through its White Friday deals. Individuals looking for the perfect holiday gift for family and friends or who simply want to enhance their day-to-day lives with the latest tech, can enjoy up to 50% discounts on Belkin’s bestselling power, audio and gaming accessories.
Belkin products bring together premium quality, reliability and elevated design. With White Friday offers now live, shoppers can enjoy added value across Belkin’s latest tech accessories, including several new launches available in time for the festive season.
Belkin’s White Friday deals can be found on www.Amazon.ae and www.
SoundForm Anywhere True Wireless Earbuds (34% off RRP exclusively at Jarir) - These wireless semi-in-ear earbuds are Belkin’s most comfortable to date; they are crafted to eliminate the common complaint of ear pressure build-up from ear tips, making them the go-to every-day audio accessory. Whether you’re working out, commuting or even side-sleeping, Anywhere will be with you everywhere. Boasting high-quality audio fidelity, a pocket-friendly slim travel case (with an included key-ring), a Size-Up Sleeve and up to 26-hours of battery life, this new launch will be an easy win for anyone who loves to listen throughout their day.
Deal Price: 99 SAR/AED (RRP 149 SAR/AED)
SoundForm Isolate Noise Cancelling Over-Ear Headphones (50% off RRP) - Designed for comfort, these award-winning over ear wireless headphones boast hybrid active noise cancellation and all-day battery life (60 hours on a single charge). Featuring Bluetooth 5.4, SoundForm™ Isolate also features three listening modes, CloudCushion earcups and an adjustable headband. They are a versatile choice for use at home, in the office or on the go.
Deal Price: 99 SAR/AED (RRP 199 SAR/AED)
Charging Case for Nintendo Switch 2 (25% off RRP) – Fans of Nintendo Switch 2 know that if you can keep your power up, you can play longer. This premium charging case is crafted from durable, high-quality materials and boasts dependable impact protection that will keep your device safe from scratches, bumps and drops while keeping it charged and ready to go. It’s a must-have for any Nintendo Switch 2 players looking for dependable protection and all-day power.
Deal Price: 149 SAR/AED (RRP 199 SAR/AED)
BoostCharge Power Bank 20K with Integrated Cable (47% off RRP) - Today’s gadgets are power hungry and if you’re a demanding user, a potent power bank is a must have. Designed to be lightweight, this high-capacity power bank features an integrated USB-C cable and 30W fast charging. Thanks to dual USB-C and USB-A ports, you can easily charge multiple devices simultaneously, ensuring your productivity or entertainment is never interrupted.
Deal Price: 79 SAR/AED (RRP 149 SAR/AED)
Shop Belkin White Friday deals now on Amazon and Jarir only.
Strategic Partnerships in the UAE and Saudi Arabia Strengthen Company’s Role as a Sustainable Solutions Provider | ||||||||||||
Dubai, UAE, November 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy by securing new business opportunities across the Middle East, focused on the development of next-generation smart cities. The company recently signed a strategic partnership with Expo City Dubai – an innovation-driven, people-centric community and the new center of Dubai’s future. The agreement was signed by Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai, and William Cho, President of LG Electronics.
This agreement further deepens LG’s long-standing relationship with Expo City Dubai, the legacy city of the 2020 World Expo. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
LG will also leverage its advanced integrated solutions for Expo City Dubai, to support the UAE’s ‘We the UAE 2031’ vision, which aims to build sustainable, AI-enabled cities supported by renewable energy. | ||||||||||||
LG will contribute innovative infrastructure across multiple areas, including AI data center cooling solutions, smart home systems powered by the company’s AI Home Hub and robotics-based manufacturing solutions.
Beyond supplying products, LG will participate as a key partner in advancing the UAE’s goals around smart city expansion, carbon neutrality and energy-efficient infrastructure. The company plans to supply products preferentially to new residences in Expo City and provide integrated solutions – such as smart home platforms and high-efficiency HVAC systems – for upcoming infrastructure investments.
The newly signed partnership builds on discussions held during the Korea–UAE Business Roundtable, which took place on 19th November in Abu Dhabi, UAE, with the participation of the governments of the UAE and the Republic of Korea. During the event both governments agreed to expand cooperation in AI-powered service development and AI infrastructure.
As LG gains recognition not only for its products but also for its capabilities as a sustainable solutions provider, its influence in the region is expanding from B2C and B2B into the B2G sector. | ||||||||||||
To further advance smart home innovation, LG will work with Schneider Electric – a global specialist in energy management, automation and digitalization – to jointly develop integrated solutions that support efficient, sustainable living environments.
“With our advanced technologies and smart home solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
Accelerating B2B and B2G Growth Across the Middle East LG continues to expand its presence in major markets such as the UAE and Saudi Arabia.
In September, LG entered into a strategic collaboration to support the construction of an AI data center in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject.
LG also signed an MoU with ACWA Power, SHAKER Group and DATAVOLT to serve as a strategic partner providing cooling solutions for DATAVOLT’s next-generation data center.
LG has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa. In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and established a joint venture in 2006 to manufacture AC products locally. This strong, 30-year partnership has reinforced LG’s standing in the region. As a result, LG’s B2G and B2B revenue share in the Middle East – where large-scale, government-driven projects are common – continues to rise. The company aims to increase its B2B business to make up around 45% of its total revenue by 2030.
|
Designed for all-day wear, the premium semi-in-ear earbuds deliver lasting comfort, balanced audio, a slim travel-ready case, and up to 26 hours of battery life
Dubai, UAE – 24th November 2025 – Belkin, a leading consumer electronics brand for over 40 years, has expanded its audio portfolio with the launch of SoundForm Anywhere True Wireless Earbuds. First revealed at IFA 2025, the earbuds are now available at major retailers across the region. The premium semi-in-ear design is crafted for day-long comfort and ease of use, supported by responsive touch controls, a compact travel-ready case, and the versatility to switch seamlessly between multiple devices.
Designed at Belkin’s Global Headquarters in California, the SoundForm Anywhere True Wireless Earbuds feature a discreet, flush-to-ear profile and a semi-in-ear fit that reduces pressure for secure, all-day comfort--whether commuting, working out or side-sleeping.
The earbuds come in Belkin’s smallest charging case yet. Compact and pocket-friendly, the case includes an integrated key ring for easy attachment to a belt loop, backpack or bag.
Made with 50% post-consumer recycled (PCR) materials and 100% plastic-free packaging, the earbuds reflect Belkin’s ongoing commitment to more sustainable design.
Audio performance is powered by a 12mm driver and one-microphone Environmental Noise Cancellation (ENC) per earbud, supported by Clear Call Quality technology. Users can tailor their sound with three EQ presets—Bass Boost, Balanced, and Belkin Signature Sound—while IPX4 sweat and water resistance ensures everyday durability. Multipoint pairing via Bluetooth 6.0 enables connection to two devices at once, and an included silicone Size-Up Sleeve offers a larger-fit option.
Each earbud delivers up to 6 hours of playtime, with the slim case providing an additional 20 hours, for up to 26 hours of total battery life. Fast USB-C charging offers around 90 minutes of listening time from just 10 minutes of charge.
The SoundForm Anywhere True Wireless Earbuds demonstrate Belkin’s latest advances in accessible, premium audio. They are now available at major retailers across the Middle East, including Jarir, for a recommended retail price of AED/SAR 149.
-ENDS-
|
|
Dubai, UAE, 13 November 2025 – As air quality continues to be a global concern, LG Electronics (LG) is helping households in the UAE and across the Middle East breathe easier with its advanced LG Air Care Solutions. With the region’s unique environmental factors, such as seasonal sandstorms and increased winds during the cooler months, maintaining clean indoor air has never been more important. LG’s innovative range of air purifiers and dehumidifiers is designed to ensure that every home is a sanctuary of fresh, healthy air. Globally, people are spending more time indoors, and the quality of the air we breathe at home has become a key factor in overall health and well-being. In the UAE, where sandstorms and desert dust are common, the need for effective air care solutions is even greater. LG’s PuriCare Air Purifiers and MD19 Dehumidifier offer advanced technologies to create healthier and more comfortable indoor environments the air purifiers help reduce airborne particles, while the dehumidifier controls humidity to prevent mold and dust mites. The LG PuriCare Air Purifier range, which includes models such as AS10GDBY (Puricare Alpha), AS10GDWH (Puricare Double Tower), AS65GDWH (Puricare Single Tower), AS60GHWG (360Hit), AS35 (AeroHit) and AS20 (Aero Furniture) features multi-filtration systems that effectively remove harmful particles, allergens, and odors. These air purifiers are equipped with PM1.0 sensors that detect ultrafine dust particles as small as 0.01 micrometers, enabling real-time air quality monitoring and automatic adjustments to purification levels. With 360° purification technology, LG PuriCare Air Purifiers ensure that every corner of the room benefits from clean, fresh air, making them ideal for homes across the UAE. For areas prone to high humidity, LG’s MD19 Dehumidifier is the perfect solution. Excess humidity can lead to discomfort and the growth of mold, especially in coastal regions. The MD19 Dehumidifier reduces humidity levels while improving overall air quality, creating a more comfortable and healthier living environment. LG’s air care solutions are not only effective but also designed with convenience in mind. The LG ThinQ app allows users to monitor and control their air purifiers and dehumidifiers remotely, ensuring a seamless and connected experience. Additionally, the sleek, modern designs of LG’s air care products blend effortlessly into any home, offering both functionality and style. As the UAE enjoys cooler weather and more outdoor activities, LG’s Air Care Solutions provide peace of mind for families when they return indoors. By addressing seasonal challenges such as sandstorms and humidity, LG empowers homeowners to create cleaner, healthier spaces for their loved ones. The launch of LG’s Air Care Solutions reflects the company’s commitment to enhancing the quality of life for residents in the Middle East and beyond. With advanced technology and smart connectivity, LG continues to lead the way in creating innovative solutions for healthier living. To learn more about LG’s Air Care Solutions and their features, visit: https://www.lg.com/ae/air-
|
=