71 Films from 38 Countries Take Centre Stage at the 13th Sharjah International Film Festival for Children and Youth, with Italy as Guest of Honour

 

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71 Films from 38 Countries Take Centre Stage at the 13th Sharjah International Film Festival for Children and Youth, with Italy as Guest of Honour

Jawaher bint Abdullah Al Qasimi: “The festival’s growing international presence reflects its role in strengthening cross-cultural dialogue and opening new pathways for emerging generations.”

• SIFF 2026 received 1,802 submissions from 72 countries, with 71 films from 38 countries selected for the official programme
• Egypt, France, South Korea, Saudi Arabia and India lead the countries with the highest number of selected films
• Brunei, Burkina Faso and Mauritania make their festival debut
• Three Green Carpet screenings bring films from Thailand, Italy, Austria and Germany to Sharjah
• Leading Arab and international filmmakers and industry experts join the jury panels for the festival’s 13th edition

Sharjah, UAE, 06 October 2026: FANN has unveiled the full details of the 13th Sharjah International Film Festival for Children and Youth (SIFF), taking place from 25 October to 1 November 2026 at City Centre Al Zahia and House of Wisdom, under the guidance of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and his wife, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Sharjah Family and Community Council. 

Across eight days, the festival will bring together filmmakers, emerging talent and audiences for a global celebration of cinema, offering children and young people the opportunity to discover stories, cultures and perspectives from around the world while exploring cinema as a powerful platform for creativity and self-expression.

71 Films from 38 Countries

The scale of this year’s festival reflects SIFF’s growing international reach. The 13th edition received 1,802 submissions from 72 countries, with 71 films from 38 countries selected for the official programme, in addition to eight films screening out of competition.

Brunei, Burkina Faso and Mauritania will participate in the festival for the first time, while Egypt, France, South Korea, Saudi Arabia and India are among the countries with the highest number of films selected, bringing a rich mix of cinematic styles, cultures and perspectives to Sharjah.

This year, Italy takes centre stage as Guest of Honour, celebrating the country’s distinguished cinematic and cultural heritage. The programme will introduce young audiences to Italian storytelling and filmmaking while creating new opportunities for creative and cultural exchange between the UAE and Italy.

Sheikha Jawaher bint Abdullah Al Qasimi, Director of the Sharjah International Film Festival for Children and Youth, said: “SIFF’s growing international presence reflects the festival’s role as a platform for cross-cultural dialogue and in creating new pathways for emerging generations to discover their potential and develop their filmmaking skills. We believe cinema does more than tell stories about the world; it gives children and young people the space to understand it, express their perspectives and create stories of their own. Through SIFF, we aim to empower emerging talent, provide opportunities to learn and grow, and ensure that every encounter, screening and film can spark a new idea or inspire a step towards achieving their ambitions.” She added that the growing number of submissions reflects filmmakers’ confidence in SIFF and reinforces cinema’s ability to bring people and cultures closer together.

“Selecting Italy as Guest of Honour holds particular significance given its remarkable legacy in the arts and filmmaking. Its participation offers young audiences the opportunity to discover new cinematic traditions, perspectives and approaches to storytelling, while creating meaningful opportunities for cultural and creative exchange. We look forward to strengthening the ties between the UAE and Italy and opening new avenues for collaboration between filmmakers and emerging talent from both countries.”

Green Carpet Screenings

Among the highlights of the 13th edition are three Green Carpet screenings, featuring stories exploring adventure, friendship, belonging and human connection.

Audiences will be introduced to the Thai film “Gohan” on 29 October, followed by the Italian film “Forever With You” on 30 October. The Green Carpet programme will conclude on 31 October with the Austrian-German animated film “Monster Mia”

International Jury Line-Up

SIFF has also revealed the jury members for its 13th edition, bringing together an accomplished group of filmmakers, academics, media professionals and industry experts from the UAE, the region and around the world.

The Arabic Short Film Competition jury will include Emirati filmmaker Waleed Al Shehhi, Dr Nashwa Al Ruwaini, and Hani Al Mulla, CEO of the Saudi Cinema Association and the Saudi Film Festival. The International Short Film Competition will be judged by Giulio Vita, founder and Artistic Director of La Guarimba International Film Festival, filmmaker and screenwriter Layaly Badr, and journalist and editor Ghassan Abdullah Kharroub. The Short and Feature Animation Film Competitions will be evaluated by Ji-hoon Choi, Programme Team Director at the Busan International Kids and Youth Film Festival, filmmaker and director Abbas Yousefi, and filmmaker and animator Donato Di Carlo. For the Documentary Film Competition, the jury will include filmmaker and director Rosh Abdelfattah, Surabhi Sharma, and Sara Al Mehairi. The Student Short Animation and Student Short Film Competitions will be judged by filmmaker and writer Dr Bahaa Al-Kadhimi, creative consultant Fadi Haddad, and immersive media filmmaker and artist Sohail Dahdal. Meanwhile, the Feature Film Competition jury will bring together award-winning writer and director Darin J. Sallam, Emirati screenwriter and producer Sara Al Sayegh, and Matthew Carey.

Beyond screenings and competitions, SIFF continues to place children and young people at the heart of the filmmaking conversation.

Through its Junior Jurors Programme, aspiring film enthusiasts aged 12 to 20 will take part in interactive sessions designed to develop their critical thinking and film analysis skills. Participants will learn how to examine different film genres, understand selection processes and explore the responsibilities of a professional jury. They will then put those skills into practice during the festival by evaluating entries in the Child and Youth-Made Film Competition and selecting the winning film.

SIFF’s Festival Ambassadors Programme will further extend this engagement by bringing back former Young Jury members to help build a growing youth community around cinema. The ambassadors will connect with their peers, encourage participation in SIFF’s programmes and activities, and contribute ideas to support the continued development of the festival’s youth-focused initiatives.

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"الشارقة السينمائي الدولي 13".. شاشة عالمية تصنع شغف الجيل الجديد

 

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المهرجان يعرض 71 فيلماً من 38 دولة وإيطاليا ضيف الشرف

"الشارقة السينمائي الدولي 13".. شاشة عالمية تصنع شغف الجيل الجديد

• ​ جواهر بنت عبدالله القاسمي: الحضور الدولي يعكس مكانة المهرجان ودوره في تعزيز الحوار بين الثقافات وفتح مسارات جديدة أمام الأجيال الصاعدة

• ​ استقبل المهرجان 1802 مشاركة من 72 دولة وضمت الاختيارات الرسمية 71 فيلماً من 38 دولة ومصر وفرنسا وكوريا الجنوبية والمملكة العربية السعودية والهند في مقدمة الدول من حيث عدد الأفلام المختارة

• ​ بروناي وبوركينا فاسو وموريتانيا تسجل حضورها للمرة الأولى في المهرجان ومنصة "السجادة الخضراء" تعرض 3 أفلام من تايلاند وإيطاليا والنمسا وألمانيا 

• ​ نخبة من صناع السينما والخبراء العرب والدوليين في لجان تحكيم نسخة المهرجان الـ 13

الشارقة، الإمارات العربية المتحدة، 06 اكتوبر2026: كشفت مؤسسة "فن" – منصة الاكتشاف الإعلامي عن تفاصيل النسخة الـ13 من مهرجان الشارقة السينمائي الدولي للأطفال والشباب، التي تقام تحت رعاية قرينة صاحب السمو الشيخ الدكتور سلطان بن محمد القاسمي، عضو المجلس الأعلى حاكم الشارقة، سمو الشيخة جواهر بنت محمد القاسمي، رئيسة مجلس الشارقة للأسرة والمجتمع، خلال الفترة من 25 أكتوبر حتى 1 نوفمبر 2026 في سيتي سنتر الزاهية وبيت الحكمة، حيث يجمع الحدث، على مدى ثمانية أيام، صناع الأفلام والمواهب الواعدة والجمهور في تجربة سينمائية تعكس تنوع الثقافات والرؤى الإنسانية، وتفتح أمام الأطفال والشباب آفاقاً واسعة لاكتشاف لغة السينما والتعبير من خلالها.

وتكشف أرقام الدورة الجديدة عن اتساع الحضور الدولي للمهرجان، حيث استقبل 1802 مشاركة من 72 دولة، فيما ضمت الاختيارات الرسمية 71 فيلماً من 38 دولة، إلى جانب 8 أفلام تعرض خارج المسابقة. وسجلت كل من بروناي وبوركينا فاسو وموريتانيا مشاركتها للمرة الأولى في الحدث، فيما جاءت مصر وفرنسا وكوريا الجنوبية والمملكة العربية السعودية والهند في مقدمة الدول من حيث عدد الأفلام المختارة، بما يعكس ثراء المشاركات وتنوعها الجغرافي وما تحمله من رؤى وأساليب سينمائية. وتحتفي النسخة الـ13 بإيطاليا ضيفَ شرف، لتسلط الضوء على إرثها السينمائي والثقافي، وتتيح للأطفال والشباب إمكانية التعرف إلى فنون السرد الإيطالية وتجاربها، بالتوازي مع تعزيز التبادل الإبداعي بين دولة الإمارات وإيطاليا.

وفي هذا الإطار، أكدت الشيخة جواهر بنت عبدالله القاسمي، مدير مهرجان الشارقة السينمائي الدولي للأطفال والشباب، أن الحضور الدولي الذي تشهده النسخة الـ13 يعكس مكانة المهرجان ودوره في تعزيز الحوار بين الثقافات، وفتح مسارات جديدة أمام الأجيال الصاعدة لاكتشاف قدراتها وتطوير مهاراتها في صناعة السينما. وقالت: "نؤمن بأن السينما لا تكتفي بسرد حكايات العالم، بل تمنح أطفالنا وشبابنا مساحة لفهمه والتعبير عن رؤيتهم وصناعة قصصهم الخاصة. ومن خلال المهرجان، نسعى إلى تمكين أصحاب الطاقات الواعدة ودعمهم، وتهيئة الفرص أمامهم لاكتساب المعرفة وصقل مهاراتهم، ليكون كل لقاء ومشاهدة وفيلم بداية لفكرة جديدة أو خطوة تساعدهم على تحقيق طموحاتهم"، لافتةً إلى أن ارتفاع عدد المشاركات يجسد ثقة صناع الأفلام بالمهرجان، ويؤكد قدرة الفن على التقريب بين الشعوب وإثراء التفاعل الثقافي، ومعربةً عن اعتزازها بما تضمه هذه الدورة من رؤى وتجارب متنوعة، توسع مدارك الأطفال والشباب وتحفز خيالهم. وأضافت: "يكتسب اختيار إيطاليا ضيف شرف لهذه النسخة أهمية خاصة، لما تتمتع به من تاريخ عريق في الفنون وصناعة الأفلام، وما تتيحه مشاركتها من فرصة للاطلاع على مدارس وأساليب سردية جديدة. ونتطلع إلى أن تسهم استضافتها في توطيد الروابط الثقافية بين الإمارات وإيطاليا، وإتاحة مجالات للتعاون بين المواهب وصناع الأفلام في البلدين".

وتستضيف عروض "السجادة الخضراء" ثلاثة أفلام تتناول موضوعات تجمع بين المغامرة والصداقة والانتماء والعلاقات الإنسانية، حيث سيلتقي الجمهور في 29 أكتوبر المقبل مع الفيلم التايلاندي «غوهان» (Gohan)، وفي 30 أكتوبر مع الفيلم الإيطالي "معك إلى الأبد" (Forever With You)، على أن تختتم عروضها في 31 أكتوبر بفيلم الرسوم المتحركة النمساوي الألماني "ميا الوحش" (Monster Mia).

من جهة أخرى، كشف المهرجان عن أعضاء لجان تحكيم النسخة الـ13، الذين يمثلون نخبة من صناع الأفلام والأكاديميين والإعلاميين من الإمارات والمنطقة والعالم، وسيتولون تقييم الأعمال المشاركة في مسابقاته المختلفة، وستضم لجنة تحكيم مسابقة "الأفلام العربية الروائية القصيرة" المخرج الإماراتي وليد الشحي، والدكتورة نشوة الرويني، وهاني الملا، الرئيس التنفيذي لجمعية السينما السعودية ومهرجان أفلام السعودية، فيما سيشارك في تقييم مسابقة "الأفلام الروائية الدولية القصيرة" جوليو فيتا، المؤسس والمدير الفني لمنظمة (Associazione Culturale La Guarimba)، والمخرجة والسيناريست ليالي بدر، والصحفي والمحرر غسان عبدالله خروب. أما مسابقتا أفلام الرسوم المتحركة القصيرة والطويلة، فسيتولى تقييم أعمالهما كلٌّ من جي-هون تشوي، مدير فريق البرامج في مهرجان بوسان الدولي لأفلام الأطفال والشباب، وصانع الأفلام والمخرج عباس يوسفي، والمخرج ومحرك الرسوم دوناتو دي كارلو.

وفي مسابقة "الأفلام الوثائقية"، سيشارك في التحكيم كلٌّ من صانع الأفلام والمخرج روش عبد الفتاح، وسورابي شارما، وسارا المهيري، بينما سيتولى تقييم الأعمال المتنافسة في مسابقتي "أفلام الرسوم المتحركة القصيرة من صنع الطلبة" و"الأفلام القصيرة من صنع الطلبة" كلٌّ من المخرج والكاتب د. بهاء الكاظمي، والمستشار الإبداعي فادي حداد، والمخرج والفنان في مجال الإعلام الغامر سهيل دحدل. وستجمع لجنة تحكيم مسابقة "الأفلام الروائية الطويلة" الكاتبة والمخرجة الحائزة على جوائز دارين سلّام، وكاتبة السيناريو والمنتجة الإماراتية سارة الصايغ، إلى جانب ماثيو كاري.

ويمتد دور المهرجان إلى إشراك الأطفال والشباب في صناعة السينما وتنمية مهاراتهم في النقد والتحليل، من خلال برنامج "المحكمين الواعدين" الهادف إلى تطوير قدرات المهتمين بالسينما ممن تتراوح أعمارهم بين 12 و20 عاماً، حيث سيخضع المشاركون لجلسات تفاعلية تدربهم على قراءة الأفلام وتحليلها، والتعرف إلى الأنواع السينمائية وآليات الاختيار ومسؤوليات لجان التحكيم، قبل أن يطبقوا ما تعلموه في نسخة المهرجان الحالية، من خلال تقييم الأعمال المشاركة في مسابقة الأفلام من صنع الأطفال والناشئة واختيار العمل الفائز. ومن خلال برنامج "سفراء المهرجان"، سيواصل الحدث الاستفادة من خبرات أعضاء سابقين في لجنة "المحكمين الواعدين"، وإشراكهم في بناء مجتمع شبابي شغوف بالسينما، والتواصل مع أقرانهم وتشجيعهم على المشاركة في برامجه وأنشطته، إلى جانب طرح أفكار تسهم في تطوير مبادراته.

-انتهى-

مرفق صور: 

October Brings New Adventures and Fan-Favourite Friends to Cartoon Network

Cartoon Network is bringing viewers another month of action, adventure and fun this October, with a brand-new series, new programming blocks and special events featuring some of the channel’s most-loved characters.

From new adventures in the Land of Ooo to fan-favourite friendships and an all-weekend Adventure Time takeover, there’s plenty to tune in for throughout the month.

Adventure Time Side Quests
NEW SERIES! 

Adventure awaits a young hero Finn and his magical dog best friend Jake as they quest to party with cloud people and take out the evil across the epic, fantastical land of OOO.

• Premieres Monday 5th October
• Tune-In: Weekdays at 5:00 PM KSA

Best Friends Forever

PRE-PRIME TIME BLOCK!

Best Friends Forever! is our pre-primetime block that highlights the defining close friendships displayed in the following 5 shows: The Amazing World of Gumball, Clarence, Apple & Onion, Adventure Time & Regular Show..

• Premieres Monday 5th October
• Tune-In: Weekdays at 3:00 PM KSA

Adventure Time: Back to OOO!
NEW TAKEOVER 

Oh my glob! Adventure Time is back!? To celebrate, why not have Adventure Time back-to-back all weekend!?

• All day on the 24th and 25th of October

 

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UNIVERSAL MUSIC GROUP APPOINTS LIBBY BUSH AS PRESIDENT, GLOBAL BRANDS AND COMMERCIAL PARTNERSHIPS

 

[Photo: courtesy Libby Bush]   UNIVERSAL MUSIC GROUP APPOINTS LIBBY BUSH AS PRESIDENT, GLOBAL BRANDS AND COMMERCIAL PARTNERSHIPS   Entrepreneur and CAA Global Head of Entertainment Partnerships to drive growth for artists and brands and create new experiences for fans across digital platforms, physical products, and live experiences       Newly created role further expands UMG’s capabilities to accelerate innovation and create new possibilities for artists and songwriters     SANTA MONICA, September 29, 2026 — Universal Music Group (UMG), the world leader in music-based entertainment, today announced the appointment of Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, starting in November. Bush will lead a new global function that brings together UMG’s brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). Based in Los Angeles, Bush will report to UMG’s Chief Operating Officer Boyd Muir.   Great artists create worlds around their music, attracting fans and inspiring loyalty. Today, those worlds reach well beyond recorded music, into original content, live experiences, products and new ventures, and the world’s leading brands and platforms want to be a part of them. Bush will draw together the expertise and relationships across UMG’s labels and businesses to make ambitious collaborations easier to develop and deliver worldwide. Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists’ originality and authentic connections with fans.   Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board. She founded and built CAA’s Entertainment Partnerships division, establishing it as a leading business connecting entertainment, brands and media. She brings more than two decades of experience driving growth and cultivating relationships at the highest levels of the industry.   Bush said, “Music has never been more central to culture, and what artists can build around it has never been bigger. Today’s artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of.”   Muir said, “As the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media, and commercial partnerships together under Libby’s leadership will help extend our artists’ reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world’s most influential voices. Libby brings exceptional creative and commercial expertise to the world’s leading music company. She’ll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists.”   Before CAA, Bush founded Tandem Entertainment, an entertainment partnerships agency acquired by CAA in 2020. Previously, she led impactful global brand partnerships at Marvel Entertainment, delivering partnerships and co-marketing across the Marvel Cinematic Universe, and held roles at ABC Entertainment, the WNBA’s Los Angeles Sparks and the National Basketball Association.   Across her 20+ year career, Bush has developed and negotiated innovative partnerships involving leading brands, talent, producers, studios and platforms. She currently serves on the Board of Directors of Turtle Beach Corporation and was named one of Ad Age’s Leading Women in 2025.   Bush’s appointment is the latest in a series of moves to strengthen UMG’s central operations under Boyd Muir’s leadership, including the appointments of Tseyin Foo as President, Global Supply Chain, and Hannah Poferl as Chief Data Officer. Together, these appointments strengthen the specialist support UMG provides to its labels and teams to drive innovation, develop artists, and grow revenues worldwide.

Warner Bros. Discovery Highlights August Lineup Across Discovery, TLC, HGTV, and ID

This August, Warner Bros. Discovery brings viewers an action-packed lineup of thrilling adventures, extraordinary human stories and inspiring home transformations across Discovery, TLC, HGTV and ID. 

From the return of the iconic Shark Week and real-life stories of extreme weather to remarkable individuals overcoming unique challenges and ambitious castle renovations in the French countryside, the month's programming offers compelling entertainment for audiences across the region.

DISCOVERY

Shark Week

Returning this August, Shark Week dives back into the fascinating world of one of the ocean's most misunderstood predators through a week-long celebration delivering 20 jaw-dropping, blockbuster premieres across every night on Discovery channel, packed with pulse-pounding action, epic breaches, and high-stakes encounters. Featuring pioneering technology, groundbreaking investigations, and unbelievable stunts, each special dives into the mysterious worlds of these apex predators, bringing audiences closer to their raw power and untamed nature like never before. 

Titles within the lineup includes:

• K-Pop Shark Heroes: Comedian and actor Ken Jeong embarks on a unique mission with GRAMMY®-nominated artist and lifetime shark lover REI AMI to reshape perceptions of sharks across East Asia following a series of shark encounters off the Korean Peninsula. 

Airs: From the 3rd to the 9th of August on Discovery channel. Discovery is available via OSNtv channel no. 50, BeIN channel no. 201, stc tv channel no. 205 and TV by e& channel no. 360. The special will also be available on discovery+ and OSN's Shark Week pop-up channel from 3rd to 16th August.

In the Eye of the Storm 

The gripping documentary series returns for a brand-new season, once again placing viewers at the centre of nature's most devastating disasters through extraordinary real-life footage captured by eyewitnesses. Using videos filmed by people caught in the middle of extreme weather events, the series offers an immersive perspective on the power and unpredictability of nature.

The new season opens with one of the most significant tornado outbreaks to strike the central United States in recent years, as eyewitnesses and experienced storm chasers document the destruction caused by multiple supercell storms. 

Airs: Weekly from Wednesday 26 August at 21:55 KSA. Discovery is available via OSNtv channel no. 50, BeIN channel no. 201, stc tv channel no. 205 and TV by e& channel no. 360. The series will also be available on discovery+.

 

TLC

Most Extreme Humans

The powerful new series Most Extreme Humans explores the lives of remarkable people from around the world living with some of the rarest and most extraordinary physical conditions. Going beyond appearances, the series offers an honest and compassionate look at the emotional, practical and social realities of navigating a world that is often not designed for them.

The series introduces viewers to inspiring individuals including Mark, who lives with an exceptionally rare condition affecting the growth of his hands, alongside others whose stories highlight resilience, determination and optimism in the face of everyday challenges. 

Airs: Weekly from Friday 14 August at 21:00 KSA. TLC is available via OSNtv channel no. 26, stc tv channel no. 52 and TV by e& channel no. 421. The series will also be available on discovery+.

HGTV

Castle Impossible – New Season

The inspiring home renovation series Castle Impossible returns for a new season, following Daphne Reckert and Ian Figueira as they continue the ambitious restoration of the 500-year-old Château de Lésigny in France. Having traded life in California for the French countryside, the couple remains determined to preserve Daphne's family legacy while transforming the historic castle into a thriving wedding destination.

As restoration work continues, the couple balances growing maintenance costs, increasing operational pressures and the challenge of hosting enough weddings to keep the ambitious project afloat. 

Airs: Wednesday 5 August at 22:00 KSA. HGTV is available via BeIN channel no. 260, stc tv channel no. 65 and TV by e& channel no. 410.

ID

911: Did the Killer Call? – New Season

The suspenseful true-crime series 911: Did the Killer Call? returns with a new season examining shocking murder investigations where emergency calls become crucial pieces of evidence. Each episode presents three separate 911 calls from people claiming innocence, while investigators analyse every word, pause and emotion to uncover the truth behind each case.

Airs: Weekly from Wednesday 19 August at 21:00 KSA. ID is available via OSNtv channel no. 52, Jawwy TV channel no. 208 and TV by e& channel no. 361.

PUBG MOBILE'S VERSION 4.5 UPDATE INTRODUCES ONE OF ITS BIGGEST-EVER COLLABORATIONS WITH NARUTO SHIPPUDEN

 

PUBG MOBILE introduces a wide array of new features and gameplay updates in its Version 4.5 Update: ● Experience the new and transformative NARUTO SHIPPUDEN-themed mode, featuring authentic recreations of iconic locations, powerful ninjutsu abilities, encounters with The Nine-Tails, one of PUBG MOBILE’s biggest giveaways, and much more ● Rev up for Scuderia Ferrari HP from July 10th, with more details to be revealed soon ● Create and share with expanded World of Wonder updates, including exclusive NARUTO SHIPPUDEN templates and asset integration, the Creation Shop incentive, and enhanced PC editor tools with Home Asset integration ● Jump into Metro Royale Chapter 33, featuring NARUTO SHIPPUDEN-inspired encounters, progression updates and seasonal rewards ● Unlock new Home Mode content, including the Seashell Bay Home Style, Home Competitions, Style Voting activities and quality-of-life improvements ● New seasonal content and gameplay updates, including Season 31, Ultimate Royale, Crazy Chicken Day, gameplay enhancements and more

Dubai - July 9, 2026 - PUBG MOBILE, one of the world’s most popular mobile games, is excited to reveal its Version 4.5 Update, jam-packed with blockbuster collaborations, fan-favourite franchises and new experiences across multiple modes. Available until September 7th, 2026, one of PUBG MOBILE’s biggest updates yet delivers an action-packed season of content, headlined by NARUTO SHIPPUDEN-themed gameplay, alongside upcoming collaborations including Scuderia Ferrari HP, and major additions to World of Wonder and Metro Royale. NARUTO SHIPPUDEN Partnership Version 4.5 Update introduces NARUTO: Ninjas Assemble, a NARUTO SHIPPUDEN-themed mode inspired by one of the world’s most celebrated anime franchises. Representing one of the most ambitious collaborations in PUBG MOBILE’s history, the partnership brings transformative gameplay, iconic locations and signature abilities from the beloved series into the game. Across multiple maps including Erangel, Livik and Sanhok until September 7th, players can step into the world of Naruto. Explore the Hidden Leaf Village At the heart of the themed mode is the Hidden Leaf Village, featuring faithfully recreated locations such as Hokage Rock, Naruto’s Apartment, the Hokage’s Residence, Ichiraku Ramen Shop and the Aviary. Elsewhere, players can explore iconic locations from NARUTO’s story, including the Ninja Academy, Hidden Leaf Hospital, Chunin Exam Finals Arena, Naka Shrine Secret Room, Naruto’s Inner Mind, Valley of the End and Great Naruto Bridge, with explorable recreations bringing memorable scenes from the anime to life. Face Kurama and Rogue Ninja Encounters Throughout matches, players may encounter Rogue Ninja enemies, including melee and ranged variants that appear across the map, near airdrops and supply vehicles, and during special Naruto-themed encounters. Starting July 9, players will also encounter Kurama roaming the map, appearing in one of three states: slumbering, prowling or alert. From July 17, players will then have the chance to trigger a special match, where Kurama is under someone’s control and attacks the Hidden Leaf Village. In this mode, all squads must unite to defend the village together. Master Iconic Ninjutsu Version 4.5 Update also welcomes a range of signature NARUTO SHIPPUDEN ninjutsu abilities, weapons and items, allowing players to truly feel like elite shinobi. Ninjutsu abilities will unlock in phases between July 9th and July 14th, with available techniques include Flying Raijin Jutsu, Rasengan, Chidori, Fire Style: Great Fireball Jutsu, Earth Style: Mud Wall, Shadow Clone Jutsu, Reanimation Jutsu, alongside the Ninja Run traversal ability. From teleportation and powerful offensive attacks to Shadow Clone decoys and teammate recalls, players can bring some of NARUTO’s most iconic techniques into combat, while themed items such as Ichiraku Ramen and Make-out Paradise provide additional ways to enhance their journey through the ninja world. Starting July 14th, players inside the Chunin Exam Finals Arena can also activate ninjutsu by shouting the name of the technique, taking part in timed Ninjutsu Duels using voice activation in supported languages, making PUBG MOBILE one of the first major mobile or battle royale games to let players activate combat abilities through spoken voice commands. Kakashi can also be found throughout the themed mode teaching the enhanced Earth Style: Mud Wall (Dog Head Version), though players may occasionally encounter multiple Kakashis at once, with only one being genuine and the others revealed as shadow clones. Relive Iconic NARUTO Moments Beyond combat, players can relive iconic moments from the series through Valley of the End duels, multiplayer photo opportunities and interactive experiences across the themed mode. The collaboration also features a Naruto-themed plane cabin sequence, Ninja Team Ready animations, and Strongest Team celebrations inspired by Team 7. An Original Animation by Studio Pierrot Developed under the supervision of the NARUTO Production Committee, the collaboration is further brought to life through an exclusive original animation created by Studio Pierrot, the renowned animation studio behind NARUTO SHIPPUDEN. Launching alongside the in-game content on July 9th, the special short will be released in PUBG MOBILE in-game and across PUBG MOBILE's official channels, opening a new chapter in the ninja world and offers fans a brand-new story experience inspired by the beloved franchise. Unlock Character Sets and Collectibles Starting July 12th, the collaboration further expands with a wide range of NARUTO SHIPPUDEN-themed outfits, official voice packs and collectible items inspired by some of the series’ most iconic characters. Players can access the first-ever NARUTO Gilt Set, featuring multiple Naruto outfits from different eras, including the Naruto (Sage Mode) Character Set and the Naruto (Six Paths Mode) Character Set, with form-switching functionality, alongside character sets for Naruto, Sasuke, Sakura, Kakashi, Hinata, Gaara, Tsunade, Madara and Jiraiya with each character set also including exclusive emote. Additional collaboration content includes co-branded vehicle skins, gear items and the Kurama Buddy pet, offering players even more ways to experience the world of NARUTO SHIPPUDEN in PUBG MOBILE. PUBG MOBILE's Biggest Giveaway Yet The collaboration also features PUBG MOBILE’s biggest giveaway to date, offering players the opportunity to unlock more than $600 USD worth of free rewards through in-game events. Rewards include the Young Naruto Character Set, 4th Hokage Cloak Set, a themed lobby background, the "Naruto Main Theme" BGM, a Choice Chest allowing players to select one of three sets (Akatsuki Set, Elite Hidden Leaf Ninja Set, or Konoha Anbu Set), the exclusive "Emote: 1,000 Years of Pain", the "Blue Bird" OST, and official voice packs. Players can also invite new or returning players to experience the NARUTO themed mode for the chance to share in a $100,000 USD cash prize, while UGC contests offer the opportunity to win a share of a $300,000 USD prize pool, alongside NARUTO Prize Path rewards. Global Celebrations To celebrate the Version 4.5 update and the NARUTO SHIPPUDEN collaboration, PUBG MOBILE will launch a series of immersive offline events across multiple countries worldwide starting today. For more details on local activations, please follow your regional PUBG MOBILE official community channels. Version 4.5 Update will also feature upcoming partnerships including with Ferrari and Scuderia Ferrari HP, arriving in PUBG MOBILE from July 10th, with further details on both collaborations to be revealed soon. World of Wonder World of Wonder continues to evolve with significant updates to creator tools, gameplay resources and community opportunities. Creators can access exclusive Version 4.5 partnership-themed templates, including dedicated NARUTO SHIPPUDEN experiences based on the Hidden Leaf Village, Hidden Leaf Center and Valley of the End. The update also introduces NARUTO SHIPPUDEN asset integration, giving creators access to iconic ninjutsu effects, characters and environments to build authentic Naruto-inspired experiences. These new tools provide more freedom than ever for creators to design, customise and share their own NARUTO SHIPPUDEN adventures with players around the world. Alongside these updates, PUBG MOBILE continues to invest in its growing creator ecosystem through its Creation Shop incentive, introducing revenue-sharing opportunities for eligible creators. New creator rewards, promotional opportunities, monetisation features and seasonal competitions provide even more ways for talented creators to be recognised and rewarded. Looking ahead, players can also expect an exciting new surprise gameplay experience arriving this August - stay tuned for more. Version 4.5 Update also introduces the new World of Wonder PC Editor, giving creators the ability to build and edit their creations directly on PC for the first time. Designed to significantly enhance the creation experience, the PC Editor delivers greater precision, streamlined workflows and expanded creative flexibility, while supporting advanced editing features, collaborative creation tools and a vastly expanded scripting system that unlocks an even wider range of gameplay possibilities.The World of Wonder creation toolkit is also significantly expanded with the addition of more than 1,600 Home assets, including decorative and structural resources that provide creators with an even broader range of building options. Metro Royale Metro Royale Chapter 33 arrives on July 10th, bringing a fresh wave of content to the mode, including new season collectibles and NARUTO-inspired encounters. Players can take on the new Nine-Tails Challenge and battle Rogue Ninja enemies across selected maps while competing for valuable rewards. The Version 4.5 Update also introduces a new Fabled melee weapon, available through encounters with powerful PvE enemies, bosses and The Nine-Tails itself, alongside additional progression opportunities and challenge content tied to the season. Home Mode Home Mode sees the arrival of an all-new style: Seashell Bay, bringing coastal-inspired architecture and decorative items to players' homes. Version 4.5 also expands the Home experience with the introduction of Home Competitions and Style Voting activities, alongside quality-of-life improvements, such as one-tap reward collection, enhanced sharing functionality and parking lot improvements. Additional Home Mode content will be available through the Craftsman's Pass, Home Lucky Spin, Home Shop updates,and special promotional events throughout the update. Additional Gameplay Updates Version 4.5 Update also introduces new seasonal content and gameplay updates. Players can partake in Season 31, Ultimate Royale, the Casual Season, the 2026 H2 Season Series, and Crazy Chicken Day events, with a range of rewards, progression opportunities and team-up activities available throughout the update. Gameplay improvements include the new Fast Swim mechanic, SMGs balance, ACE32, Monster Truck handling improvements and a range of quality-of-life enhancements. PUBG MOBILE’s Version 4.5 Update will be available until September 7th, 2026, with further information about what’s included detailed in the official patch notes available here. Download the game and play for free on the App Store and Google Play Store. About PUBG MOBILE PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

نغامي تحقق أول نجاح لبرنامج «صوت جديد» مع نمو في عدد مرات الاستماع للفنانة الصاعدة يمان الحاج بمقدار 300 ضعف

-      ارتفع عدد مرات الاستماع اليومية لأعمال يمان الحاج بنحو 300 ضعف منذ إطلاقها على أنغامي.

-      ارتفع عدد المستمعين المميزين أسبوعياً بنحو 160 ضعفاً.

-      تجاوز إجمالي عدد مرات الاستماع لأعمال الفنانة 2.5 مليون استماع، مع إضافة أكثر من 200 ألف استماع إلى أعمالها السابقة.

-      حققت الأغنية الحصرية أكثر من 120 ألف استماع عبر منصة أنغامي حتى الآن.

دبي، الإمارات العربية المتحدة، 9 يوليو 2026: أعلنت أنغامي، منصة بث الموسيقى والترفيه الرائدة في منطقة الشرق الأوسط وشمال أفريقيا، عن أولى النتائج اللافتة لبرنامجها «صوت جديد»، المنصة المخصصة لدعم الفنانين العرب الصاعدين. ويهدف البرنامج إلى اكتشاف المواهب العربية الواعدة في مراحلها المبكرة، وتقديم الدعم اللازم لها عبر المنصة، بما يساعدها على الوصول إلى جمهور أوسع في مختلف أنحاء المنطقة.

ويأتي البرنامج في صميم استراتيجية أنغامي لتطوير الفنانين، والتي تهدف إلى دعم المواهب العربية الصاعدة من خلال استغلال مكانة المنصة كوجهة رائدة للموسيقى العربية في المنطقة، عبر اكتشاف الفنانين في مراحلهم الأولى، ومنحهم مساحة للظهور، وسرد قصصهم الفنية، وتعزيز وصولهم إلى الجمهور، وتوفير الدعم الذي يحتاجونه في المراحل المفصلية من مسيرتهم.

ومن خلال برنامج «صوت جديد»، تجمع أنغامي بين الاختيار التحريري، وتحليل بيانات المنصة، ورصد المشهد الثقافي، لتحديد الفنانين الذين يمتلكون أصواتًا مميزة ومؤشرات مبكرة على تفاعل الجمهور، ثم تدعمهم عبر الترويج، وصناعة المحتوى، واستراتيجيات إطلاق الأعمال الفنية، بما يساعدهم على تحقيق النمو وتوسيع قاعدة مستمعيهم.

وكانت الفنانة اللبنانية يمان الحاج أولى المواهب التي انضمت إلى البرنامج. وأطلقت يمان، التي يستند مشروعها الفني إلى الإرث الثقافي لأغنية «مرفرف الدلال»، أغنيتها الجديدة حصرياً عبر أنغامي اعتباراً من الثاني من يوليو.

وتجسد قصة يمان تماماً نوعية المسيرة الفنية التي صُمم برنامج «صوت جديد» لدعمها. فقد أعادت تقديم أغنية اشتُهرت بأداء والدتها الفنانة اللبنانية فاديا طنب الحاج، في معالجة موسيقية معاصرة حافظت على جذورها التراثية وقدمتها بروح تناسب الجيل الجديد. وبعد أن بدأت الأغنية تحقق انتشاراً طبيعياً وتفاعلاً متزايداً، رصدت أنغامي هذا المسار التصاعدي  وضمت يمان إلى البرنامج للمساهمة في توسيع نطاق انتشارها.

وأسهم برنامج «صوت جديد» في تحقيق نمو يقارب 300 ضعف في عدد مرات الاستماع اليومية للفنانة يمان الحاج خلال أقل من أسبوعين، مع مرور هذا النمو بمرحلتين واضحتين. إذ ارتفعت أعداد الاستماع في البداية خلال فترة الإطلاق الحصري على أنغامي مع بدء تعريف جمهور جديد بيمان، ثم تسارع النمو بشكل أكبر بعد إطلاق الأغنية حصرياً على المنصة، ليصل عدد مرات الاستماع اليومية إلى قرابة 60 ألف استماع خلال أقل من عشرة أيام، محولاً الاهتمام الأولي إلى فرصة حقيقية لاكتشاف الفنانة على نطاق أوسع.

وحتى موعد انتهاء فترة الإطلاق الحصري يوم الخميس، حصدت الأغنية أكثر من 120 ألف استماع عبر أنغامي، فيما سجلت الأعمال السابقة للفنانة أكثر من 200 ألف استماع إضافي خلال الفترة نفسها، في مؤشر على أن الجمهور لم يكتفِ بالاستماع إلى الأغنية الجديدة، بل اتجه أيضاً لاكتشاف أعمالها الفنية الأخرى. وهذا هو الفارق بين نجاح أغنية واحدة وبين اكتشاف فنان متكامل.

كما تصدرت مصر قائمة الأسواق الأكثر نمواً في عدد المستمعين، تلتها لبنان، بما يعكس قدرة المنصة على إيصال الفنانين الصاعدين إلى جماهير جديدة عبر مختلف أسواق المنطقة.

وفي تعليق لها، قالت سلام كميد، رئيسة التسويق الموسيقي في أنغامي: «أطلقنا برنامج "صوت جديد" انطلاقاً من إيماننا بأن الجيل المقبل من الفنانين العرب يحتاج إلى أكثر من مجرد منصة لنشر أعماله. فهو يحتاج إلى منصة تكتشف موهبته في وقت مبكر، وتروي قصته، وتضع موسيقاه أمام جمهور يبحث باستمرار عن أصوات جديدة. وقد كانت يمان الحاج أول فنانة تنضم إلى برنامج "صوت جديد"، والنتائج التي حققتها تؤكد نجاح الرؤية التي بُني عليها البرنامج. وأكثر ما يهمنا هو الارتفاع الكبير في الاستماع إلى أعمالها السابقة، لأنه يثبت أن الجمهور لم يتفاعل مع أغنية واحدة فحسب، بل اكتشف فنانة بكل أعمالها، وهذا هو الهدف الحقيقي للبرنامج".

وتمثل النتائج التي حققتها يمان الحاج أول دليل ملموس على نجاح برنامج «صوت جديد»، إذ تؤكد أن توفير الدعم المناسب عبر المنصة يمكن أن يحول الزخم الأولي إلى نمو مستدام، ويساعد الفنانين الصاعدين على توسيع حضورهم والوصول إلى جمهور أوسع في جميع أنحاء المنطقة.

وتتوفر الأغنية الحصرية ليمان الحاج، إلى جانب جميع أعمالها الموسيقية، عبر منصة أنغامي.

-انتهى-

download.png Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing

 

Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing 

From a UAE-born digital agency to a global network of 250 specialists across 15 offices, Boopin reflects on its evolution and the changing role of marketing in driving business growth.

Dubai, United Arab Emirates, Monday, Tuesday 30, 2026: Boopin, the UAE-founded independent, digital-first integrated marketing agency, is marking its 15th year in business by reflecting on its evolution and the role agencies will play in helping organisations navigate an increasingly complex and technology-driven future.

Founded in Dubai in 2011, Boopin has grown from a specialist digital agency into an international business with more than 250 professionals across 15 offices serving clients across the Middle East, Asia Pacific and other global markets. Today, the agency partners with organisations across both the public and private sectors, supporting growth through integrated marketing, communications, media, creative, content, customer experience and digital solutions.

Over the past decade and a half, the industry has undergone a profound transformation. What were once separate disciplines now sit at the heart of business strategy, influencing everything from reputation and customer engagement to commercial performance and long-term growth.

The milestone comes at a time when organisations are facing new challenges and opportunities. Artificial intelligence is reshaping how businesses operate, customer expectations continue to evolve and competition for attention has never been greater. As a result, brands are increasingly seeking integrated partners capable of connecting creativity, media, technology and data to deliver measurable business outcomes.

Today, Boopin operates as an independent, digital-first integrated marketing agency, bringing together media, creative, content, customer experience and data under one team. The agency’s approach is built around a simple principle: measuring success through the growth it creates for clients.

“Fifteen years ago, Boopin started with a simple belief: that digital would fundamentally reshape the way businesses connect with people,” said Shadi Abdulhadi, Founder and CEO of Boopin.

“What began as a small agency in Dubai has grown into an international business spanning 15 offices and more than 250 talented professionals.

But growth has never been the goal in itself. The real achievement has been building a culture that embraces change, challenges convention and continues to evolve alongside our clients and the markets we serve. If Boopin has grown, it is because our clients have grown, and the fact that so many brands who trusted us in early years are still with us today is the achievement I’m proudest of.

As we look ahead, our ambition is not simply to grow larger. It is to remain relevant, independent and relentlessly focused on helping brands navigate what comes next. The future of our industry will belong to organisations that can combine creativity, technology and human insight in meaningful ways, and we intend to be at the forefront of that evolution.”

Over the years, Boopin has supported organisations ranging from government entities and multinational corporations to leading regional brands across sectors including automotive, financial services, healthcare, education, tourism, retail and technology. This breadth of experience has enabled the agency to evolve alongside the changing needs of organisations operating in increasingly competitive markets.

According to Razmik Kalaidjian, Regional Managing Director, Middle East, the region’s transformation has mirrored the agency’s own evolution. “The Middle East has become one of the most exciting growth markets in the world. Across the region, governments are driving ambitious transformation agendas, businesses are investing heavily in innovation and consumers are adopting new technologies at remarkable speed.

These shifts are creating new expectations for brands. Audiences today expect relevance, authenticity and seamless experiences across every touchpoint. Meeting those expectations requires a more integrated approach than ever before.

For agencies, the opportunity lies in helping organizations connect creativity, media, content, commerce and data in ways that drive measurable business outcomes. That is where we see the market heading, and where we believe Boopin is particularly well positioned.”

Across Asia Pacific and India, Boopin continues to expand its capabilities in response to growing demand for integrated marketing and business transformation solutions.

Maneesheel Gautam, Regional Managing Director, APAC & India, said: “Asia Pacific continues to be one of the fastest-moving and most diverse regions in the global marketing landscape. Businesses across the region are embracing digital transformation at different speeds, but they share a common objective: finding more effective ways to engage customers and accelerate growth.

We are seeing increasing demand for integrated solutions that bring together strategy, creativity, media and technology under a single model. Clients want partners that can move quickly, adapt to local market dynamics and deliver measurable impact.

As we continue to expand our presence across APAC and India, our focus remains on investing in talent, strengthening our capabilities and supporting clients as they navigate the next phase of growth.”

As it enters its next phase of growth, Boopin remains focused on helping organisations adapt to changing market conditions, embrace emerging technologies and build stronger connections with the audiences that matter most.

Fifteen years after its founding, the agency’s ambition remains clear: to help brands grow by bringing together the disciplines that matter most in modern marketing and delivering work that creates measurable business impact.