Beyond ONE Strengthens Digital and Financial Inclusion in Saudi Arabia, Advancing Vision 2030
• Expanding access to mobile and fintech solutions to empower communities in line with Vision 2030
• Helping residents and expatriates stay connected and access essential digital services across the Kingdom
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Driving a more inclusive, connected, and cashless society across Saudi Arabia
Riyadh, Kingdom of Saudi Arabia, November 2025 – Beyond ONE, the digital services provider behind the Virgin Mobile and FRiENDi Mobile brands in the Middle East, today affirms its commitment to enabling more inclusive digital participation across the Kingdom of Saudi Arabia, in support of Vision 2030’s goals of a vibrant society and a thriving economy.
As Saudi Arabia accelerates its transition to a more diversified, digital first economy, connectivity and access to digital services have become foundational. Beyond ONE’s local expansion, strategic partnerships and consumer friendly platforms help reduce barriers to financial and digital inclusion for users who may not have traditional banking relationships.
Driving Inclusion Through Connectivity and Digital Access
Beyond ONE’s products and services aim to deliver accessible digital ecosystems beyond standard mobile connectivity. For example:
• The company’s partnership with TIMWETECH enables almost 4 million prepaid mobile users in Saudi Arabia and Oman to subscribe to premium content and services directly via their mobile balance – a significant step in markets where credit card penetration remains under 30 %.
• The recent opening of Beyond ONE’s Riyadh office – bringing together Virgin Mobile KSA, FRiENDiMobile and FRiENDi Pay under one roof – reflects a people first ethos, with 85 per cent Saudisation and 35 per cent women in the workforce.
These developments underscore the company’s role in enabling everyday users – including expatriate communities, prepaid mobile customers and underserved segments – to access digital services, manage their mobile usage and increasingly participate in digital financial ecosystems.
Alignment with Vision 2030
Saudi Vision 2030 sets out key targets around social transformation, digital innovation and financial accessibility. Through its work, Beyond ONE contributes to these strategic priorities by:
• Facilitating broader access to digital communication and services, thereby helping build a society that is digitally connected and inclusive
• Supporting the growth of digital economy infrastructure and mobile first financial solutions, aligning with the Kingdom’s drive to reduce reliance on cash and increase service access
• Empowering local talent and workforce development in Saudi Arabia via its Riyadh operations and localised employment strategy
Looking Ahead: The Next Phase of Empowerment
Beyond ONE is preparing to further its contribution to financial inclusion through upcoming services such as person-to-person transfers, debit cards and tailored offerings for youth, expatriates and small businesses. These moves reflect a shift from connectivity alone to a broader financial servicesenablement model that supports everyday financial behaviour. “At Beyond ONE our purpose is not just to connect devices but to connect people — especially in contexts where digital and financial access have been limited. By expanding mobile first, prepaid friendly platforms and empowering local talent in Saudi Arabia, we are helping to make the promise of Vision 2030 real for every resident. When people can pay, communicate, and explore without unseen barriers, they participate fully in the modern economy. That matters.”
