Monday, 4 April 2022

adidas launches true wireless Headphones in the Middle East

  • With this launch, adidas will introduce three new designs: adidas Z.N.E. 01 ANC, adidas Z.N.E. 01, and adidas FWD-02 SPORT.

  • The collection combines ergonomics with sleek, fashion-forward design, developed for those living active lifestyles, with each pair of headphones crafted to meet the demands of athletes, while offering all day comfort. 

Dubai, UAE. 29, March 2022: adidas, a global sports brand announces the introduction of game-changing adidas sport true wireless headphones in the Middle East market, through its exclusive distributor, shift electronics. The true wireless collection, which premiers with three core headphones - adidas Z.N.E. 01 ANC, adidas Z.N.E. 01, and adidas FWD-02 SPORT - delivers the right combination of performance, design, functionality, and cutting-edge technology. 

Anchored in human-centered design, with a focus on technology innovation, function and fit, adidas and Zound Industries are determined to give athletes at every level the ultimate audio experience, in any field of play. 

The latest additions to their game-changing line-up of adidas Headphones, is the introduction of three true-wireless products developed to enhance sport performance while offering all-day comfort. 

In a world of distractions and restrictions in life, sport and music offer escapism, positivity, and an opportunity for self-betterment. Music is a creator’s catalyst, in full movement it empowers them to be themselves, feel free, be powerful, escape their busy lives or take their training to the next level. With no wires and adidas’ frictionless, ergonomic design, creators can turn up their movement to achieve their goals with the brand’s introductory true wireless products.

True wireless was a natural progression for the brand, which has always prioritized technology innovation, function, and fit to offer athletes of every level the ultimate audio experience. As a brand focused on both sport and lifestyle.

Ella Renneus, Designer at Zound Industries said: “True wireless is something we were eager to introduce to our line-up, but we took the necessary time to develop a product that really pushes the limits of current options and caters to those living active lifestyles. By offering superior sound, a fashionable look inspired by activewear, and advanced technology developed with athletes in mind, our newest products enhance users lives, while staying true to adidas’ DNA.”  

In his comments, Mazen Khanafer, Founder and Managing Director at shift electronics said: “shift is delighted to launch the new line-up of adidas headphones in the Middle East. We believe that true wireless collections will be the right choice for fitness enthusiasts in this region, Let’s Turn Up Movement!”

Product Specifications:

  1. adidas Z.N.E. 01 ANC, the noise-cancelling earbuds built to get you in the zone, retails for AED 849 and is a fully equipped true wireless earbuds engineered to meet the demands of training routines and everyday life head-on. 

The earbuds feature: 

  • Noise Cancelling: Focus on the movement with Active Noise Cancelling, and switch to Awareness Mode when you want to stay in touch with your surroundings. 

  • Made to measure: Interchangeable ear tips for a perfect fit 

  • Versatile: On-and-off the field comfort to meet both the sport and lifestyle needs of athletes 

  • Design: Emphasis on the look-and-feel of the product to match any activewear

  • Long-lasting: 20H playtime (4.5H in buds + 15.5H in case)

  1. adidas Z.N.E. 01, which retails for AED 749, is an accessible true wireless earbud that’s built to withstand various aspects of daily life, whether on the street, at the gym, or anywhere in between. The earbuds feature: 

  • Intuitive: Ready-to-wear fit and functional stem for seamless wear

  • Secure: Silicon sleeve for safe and secure fit on-the-go

  • Inclusivity: Broad appeal in terms of use and fit to cater to the masses, while offering comfortable, all-day wear

  • Attractive design: Sporty, yet fashionable design to match both active and business wear 

  • Long-lasting: 25H playtime (5H in buds + 20H in case)

  1. adidas FWD-02 SPORT, which allows athletes to push forward in their craft, retails for AED 449 and is a sleek pair of true wireless earbuds designed to enhance the performance of runners. The earbuds offer superior sound and a variety of features for runners of all levels, such as:

  • Built to last: Breathable mesh fabric to allow proper drying of the product and a Detachable lid that removes the risk of the case breaking 

  • Awareness mode: Made with outdoor workouts in mind, Awareness mode lets in ambient noise. Switch it off when all you want is the music

  • Made to measure: Interchangeable ear tips and wings for a perfect fit 

  • Seamless: Force sensor and IPX5-rating to ensure intuitive controls that are sweat-proof, glove-friendly, and always responsive 

  • Slim: Thin and lightweight case for easy storage 

  • Long-lasting: 25H playtime (6H in buds + 19 in case)

adidas Z.N.E. 01 ANC, adidas Z.N.E. 01, adidas FWD-02 SPORT and more, are available now for purchase in select stores in the Middle East and at /adidas-headphones


About shift electronics

shift electronics is a leading tech & lifestyle distributor in the Middle East, focusing on pure value-added distribution. shift represents over 60 premium brands through an unparalleled level of service, support, logistics and competitive pricing. shift’s rapid expansion and commitment to service excellence has positioned it as the market leader in the region and a favourite source of premium products.

About adidas 

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of € 21.2 billion in 2021. 

About Zound Industries

Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall and Urbanears. With a strong focus on innovative technology and user-centred design, Zound has launched a wide range of iconic, award-winning products. Zound currently has around 260 employees, with offices in Stockholm, New York, London, Paris, Shenzhen and Hong Kong. In 2021, their turnover reached about SEK 2.15 billion.

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