GARNIER REPORT REVEALS UAE RESPONDENTS TO PUT PLANET OVER PERSONAL FOR 2021 PRIORITIES
89% of UAE respondents want to be more sustainable in 2021
Of those who said the last year has made them think differently about their behaviours, over half (53%) said 2020 was a wakeup call to protect the environment
More than five times as many resolving to take action to help the planet (44%) than give up alcohol (8%)
76% of those intending to make an environmental/sustainability resolution say reduction in food waste is their #1 green priority in 2021
93% are more hopeful 2021 will be a more positive year than 2020
10th January 2021 - Dubai, United Arab Emirates: Published today, the findings are part of Garnier’s One Green Step Report and coincide with the announcement of a significant further commitment from the best-selling brand on the labelling of the environmental and social impact of all of Garnier’s haircare range due in 2021.
The report looks at the scale of the shift towards environmentally focused resolutions for the coming year and suggests that 2020 was a significant wakeup call for many for the need to take further green steps to protect our planet.
The survey of UAE respondents who might/will make a New Year’s resolution this year revealed that over three in four of those surveyed in the UAE (76%) cite decreasing food waste as their number one green priority in 2021, 89% of respondents want to be more sustainable and 44% have started to make changes to their actions and behaviours because of this year's pandemic.
Garnier’s Global Brand President, Adrien Koskas, comments, “This report proves that 2020 was a wakeup call to protect our planet. The research looks at 8 countries, across 4 continents and shows that 2020 has acted as a stark reminder that we all need to take steps towards a greener planet.”
“At Garnier we are trying to take green steps to do just that – in 2020 we launched our end-to-end approach to sustainability – Green Beauty - which came with a wave of sustainable innovations, like our first ever solid shampoo bar with zero plastic waste, reusable eco-pads for removing makeup, and this year 100% recycled and recyclable bottles in our Fructis haircare range. Also, we hope to inform our consumers by publishing environmental impact scores of all our haircare products, launched in France and launching in the UK, US and Germany this year. The aim is to empower our consumers to take one green step by making a more sustainable choice.”
In the UAE, 89% of those surveyed want to be more sustainable in 2021; an ambition which was echoed across all the other countries spotlighted in the report with 78% in the US, 73% of those surveyed in the UK, 72% in France, 65% in Germany and a significant 90% in India and Brazil and 94% Indonesia all agreeing it was a goal.
When asked why they think it would be easier to make a green resolution now than in previous years, 47% of those surveyed in the UAE said that Covid-19 had made them re-evaluate their priorities. However, a big factor for enabling change was stated as brands now making it easier by offering more environmentally friendly products (38%). Notably 40% of respondents said the reason they were finding it easier to go green this year was that they now felt more knowledgeable than in previous years.
Giving consumers access to information is one of the major driving forces behind the publishing of the environmental and social impact of all Garnier haircare products, with the aim of empowering and informing people to help them make a more sustainable choices.
Product environmental and social impact scores will take into account 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification or impact on biodiversity. The scores given range from A to E – A being the lowest impact in the category. As one of the world’s biggest mass market brands which produces 1.8 billion products a year, Garnier is hoping the roll out of this industry-leading labelling system will have a widespread consumer awareness effect.
In November Garnier became the first major brand in Europe to launch solid shampoo bars in their Ultimate Blends range with zero plastic waste. Other innovations launching globally have included Garnier SkinActive reusable Eco-Pads: zero waste pads for makeup removal; Fructis Sleek&Shine Shampoo & Conditioner, now with 100% recycled plastic and recyclable bottles.
Further themes covered in the report include people’s appetite to ‘sustain the good’ which has come out the enforced changes in how we live; the trend towards more altruistic resolutions and the motivations across borders to keep the environment more front of mind in our day to day. 43% feel more accountable for their behaviour post pandemic and see a connection between what they do and the wider impact on the world. A significant 88% of those surveyed said the last 12 months has made them think differently about their behaviours.
