Amongst Arabs in the UAE
Update brought to you by AMSI – A Choueiri Group Brand
In this fifth installment of our series on the unprecedented Covid-19 situation and its impact
on TV Advertising, we examine data findings from the UAE complied over the last 2 weeks
of March compared to the same period in February 2020. These depict how the ever-
increasing appetite for MBC Groups’ entertainment content across all of its channels, has
led to substantial increases in both the broadcaster’s Reach and Share of Audience figures
during the period under review.
Arabian Media Services International (AMSI) is a part of Choueiri Group and operates as the
Exclusive Media Representative for MBC Group.
