25 November, 2018

Avon & Pink Taxi Enter into Strategic Alliance to Help Empower Women

Cairo, Egypt (November 21, 2018) – Avon Egypt, the company for women, is collaborating on a strategic alliance with Pink Taxi, the first and only taxi service for women by women launched by the Egyptian entrepreneur, Reem Fawzi. The alliance is in line with Avon’s Beauty for a Purpose initiative, a global program launched in 2015 to empower women around the world through beauty and financial independence by building a shared community of leaders, entrepreneurs, activists and influencers to advance the causes that lead to a better world for women.

Avon and Pink Taxi’s collaboration stems from their shared mission and vision to create a world with more empowered women by providing earning opportunities that help them achieve independence through economic advancement. The strategic alliance includes featuring Avon brochures and samples in Pink Taxis and exploring new initiatives to further empower Egyptian women.

“Avon has the unique ability to educate and mobilize people worldwide on issues that are of vital importance to women. That’s why supporting women’s causes globally is at our core as a company,” said Barbara Castioni, Marketing and PR Manager, Avon Egypt and Saudi Arabia. “At Avon, we support and empower women. Our collaboration with Pink Taxi will not only inspire other women, but also foster a sense of empowerment and encourage women to follow their dreams.”