Monday, 30 April 2018

Make room for Cooking and Eating

Cairo, Egypt: April 17, 2018, the holy month of Ramadan includes gathering with friends and family, late nights and plenty of delicious food. It’s a month of fun and reflection, but it can also be stressful as we try to juggle schedules, social obligations and cooking. In fact, research shows that choosing what to cook is the least enjoyable part of the cooking process for at least 35% of people surveyed. Technology makes it easier, with nearly 60% of millennials cooking with either their phones or tablets at hand. But finding the right recipes is only half the battle; you’ve still got to cook, serve and store it. Recently launching their “Make room for cooking and eating” campaign, IKEA is a one-stop destination for all the cooking and eating activities.

Catering to the needs of busy, on-the-go people is at the heart of what IKEA does. And nowhere is that more relevant than in the kitchen. IKEA kitchens and accessories make it easy and fun, offering high-quality, beautiful and clever kitchen solutions like organization solutions and accessories that fit traditional and modern styles. Some people have a knack for cooking. The rest of us need a little help. IKEA has clever, durable tools that make it easier to do two (or five) things at once.

Cooking a meal you love should be as fun as it is to eat it. And since a lot of that has to do with the cookware, IKEA offers durable pots that make it a treat to sautée, steam and boil your way through your favorite recipes. Whether you’re just popping popcorn or serving up a restaurant-worthy fish fillet, SENSUELL cookware makes it easy to cook like a master chef. Baked aubergines for a dinner party for eight or oven chips for a quick meal for one, IKEA ovenware comes in a wide mix of sizes and styles to suit whatever you are cooking. Cooking is more fun when you cut the chilies and not your fingers. IKEA kitchen knives are shaped to give you a good grip and be comfortable to use, keeping their edge for a long time.

Once you’ve cleared the table, don’t lose the flavor or the food. As well as sealing in the taste, IKEA food storage containers keep everything tidy and easier to find, so you can concentrate on the cooking. And when you turn yesterday’s leftovers into today’s lunchtime treat, seeing what you have in the fridge means you throw away less food (and money).

When it comes to setting the table, there are no rules. And by doing exactly what you want, you’ll have the perfect recipe for making the moment feel as good as the food tastes. From breakfast cereals to candlelit dinners, IKEA has a wide choice of dinnerware that combines practicality with style, so your table always has your personal touch. Dress your table and chairs with dining textiles the way you like. Place mats and runners to add patterns and color and chair pads for softness where it counts most.

Food is a taste of life, and the joy comes in the journey. Ramadan Kareem!