08 November, 2017

Audi redefines Vorsprung With A8 Launch at Future Mobility Forum


  • Regional Debut for the Audi A8 in the Middle East
  • Audi RS 7 autonomous driving concept car on display
  • Dr Miklos Kiss, Head of Predevelopment Driver Assistance Systems at Audi AG, to speak for the second time on the steps that Audi is making for the future of autonomous driving

Audi has long been a driving force in the area of highly-automated driving, and has repeatedly documented its progress in this technology with spectacular demonstrations.
At the 2017 Future Mobility Forum, Audi will show the original RS 7 autonomous driving concept car that demonstrated a significant step in the development of this technology for Audi. In October 2014, this RS 7 with the project name “Bobby” already completed a driverless lap of the Hockenheimring at speeds of up to 240 km/h.

The Future Mobility Forum provides the stage for the all-new Audi A8 to be shown for the first time in the Middle East. The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model again provides the benchmark for “Vorsprung durch Technik” – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.
The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
Audi already has the production-ready technology at its disposal for the first piloted driving system. The new functions this enables can significantly expand the role of the automobile as an emotional, comfortable and modern environment. Audi is taking a holistic approach to this subject, as the added “comfort time” or “25th Hour” in addition to the increased safety offer significant customer benefits.
The Audi A8 will also be the highlight car on the Audi Stand at the Dubai International Motor Show to be held at the World Trade Centre from 14-18 November.
Watch the following video to find out more:


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