Wednesday, 11 January 2017

Sony Unveils its Latest Products at CES 2017

New range of HDR-enabled products that deliver a
greatly enhanced visual entertainment experience

(Dubai, United Arab Emirates - 5 January 2017) – Sony Corporation will unveil its new line-up of products slated for a 2017 release at CES 2017, held from Thursday, January 5 in Las Vegas, Nevada.

Sony’s booth this year will showcase the company’s latest offerings and initiatives, centering primarily on products that, with HDR (High Dynamic Range) technology, significantly raise the bar on picture quality. Attendees to the booth will be able to go hands-on with Sony’s wide range of products, from home entertainment offerings like 4K HDR TVs and audio equipment that produces detailed, three-dimensional acoustics, to cameras, projectors, and gaming consoles, all of which are designed to expand the ways people can enjoy the entertainment content they care about, and be moved emotionally.

At the Sony press conference held on Wednesday, January 4, Sony Corporation President and CEO Kazuo Hirai took the stage and introduced the audience to the ever expanding world of HDR-enabled products and content, beginning with the unveiling of the A1E series, Sony’s first ever line of 4K BRAVIA® OLED TVs. He then touched on Sony’s wide array of products that enrich customers’ everyday lives and inspire and fulfill their curiosity, as well as the company’s initiatives aimed at expanding the possibilities of the consumer electronics realm.
A video of the press conference can be streamed at the following URL:

Main Products and Prototypes Showcased

Home Entertainment and Sound

Sony has been a driving force in the popularisation of HDR, incorporating the technology into its visual and audio products, as well as its content, in order to provide customers with more true-to-life viewing experiences.