Wednesday, 16 November 2016

TURKISH CITRUS FRUIT TO EXPAND SALES IN UAE

UAE RANKS 9th TOP MARKET FOR TURKISH CITRUS FRUIT WITH 44% INCREASE IN VOLUME SALES 

Dubai, United Arab Emirates (November 16, 2016) – The Turkish Citrus Promotion Group (CPG) has announced that sales of Turkish citrus fruit to the United Arab Emirates from January to the end of October 2016 has increased in volume by 44% compared to the same period in 2015. This equates to over 18.2 million kilograms of citrus fruit, and an export value of over US$10.6 million, resulting in an increased sales value of 49% when compared to 2015 figures. The announcement was made by the Chairman of the Turkish Citrus Promotion Group Mr. Ali Kavak, at a gala event held at the Armani Hotel Dubai on November 14, 2016.
The gala event headed by the Turkish Citrus Promotion Group (CPG), included a Turkish delegation of seven leading CPG members, with the aim of further promoting the goodness and taste of Turkish citrus fruits among the UAE’s leading supermarkets, 5 star hotels, importer representatives and media, and featured a specially prepared citrus inspired menu and cooking demonstration.   
Says Mr. Ali Kavak, Chairman, Turkish Citrus Promotion Group: “The major competitive advantage of Turkish citrus has been its superior quality. Our main purpose is to carry out promotional activities in order to increase citrus consumption and improve consumer habits by introducing the nutritional and organoleptic superiorities of Turkish citrus.”
Turkey benefits from an excellent climatic and ecological environment which enhances the production of many fruit and vegetable varieties, and particularly citrus fruit cultivation. Today Turkish citrus fruit cultivation represents 3.74 % of the world’s total citrus production. 84.2 % of Turkey’s citrus fruit is produced in the Mediterranean Region, with the main production areas lying in Mersin, Adana and Hatay Provinces, where 81 % of Turkish lemons, 95.6 % of Turkish grapefruit, 53 % of oranges and 72.2 % of mandarins are produced.
The Middle East as a regional market has long recognised the nutritional value and superior taste of Turkish citrus fruits. From January to the end of October 2016 it remains Turkey’s largest regional market with over 363.2 million kilograms of produce having been exported this year. Iraq is Turkey’s largest citrus fruit export market, followed by the Russian Federation and Ukraine in 2nd and 3rd spots. Saudi Arabia ranks 4th, and due to the recent increase in exports to the UAE, it now ranks 9th.   
For further information on the Turkish Citrus Promotion Group visit: www.turkishcitrus.com 

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