Cairo, 24 November 2016 - IKEA continues its ‘Good Cause Campaign’ this year with a variety of events and initiatives. IKEA Global drawing competition “Kids designing for kids” will take place for one week between the 20th and the 26th of November 2016.
Children up to 12 years old can participate in drawing their dream ‘soft toy’ design. The winning design will be developed by IKEA on soft cushions to be sold in all markets in April 2017.
Last year, the Egyptian 8-year old Salma Al-Nady was one of the 10 international winners whose designs were developed into soft toys. Salma’s yellow bird “Sousou” is now sold at IKEA stores around the world.
In partnership with UNICEF and Save the Children program, this year’s ‘Good Cause’ campaign serves the ‘Children’s Right to Play and Develop’. For every toy and book sold during the campaign period, IKEA Foundation will donate 1 euro to projects in some of the poorest communities around the world.
IKEA has dedicated Saturday the 26th of November for ‘Let’s Play’ Mega event, a full-day event dedicated to children and parents with lots of games and activities. On this day, IKEA will also host the orphan children of Qafelet El Kheir to celebrate the day’s spirit with as many children.
In one of the world’s largest research studies on ‘Play’, IKEA interviewed almost 30,000 parents and children in 12 countries to learn more about play and how people spend their time together.
The research findings indicate that most parents agree that play is the foundation for children’s development and creativity. Family time spent together was another significant research indicator with most parents believing that the home must be a place for fun and play; and topping the list was nine out ten parents agreeing that play is essential for their children’s wellbeing and happiness.
Driven by IKEA, the research aims to identify the beliefs and attitudes of both parents and children around ‘play’. IKEA uses the research findings as insights to address the family needs around ‘the importance of children’s play’; to create a better everyday life for the many people and a home that enables a playful everyday life.
