Wednesday, 16 November 2016

#Fly by Digital, the digital event for the travel industry, opens in Dubai

Amadeus Gulf will be offering travel industry professionals the opportunity to learn how they can build a digital travel business from the ground up
Dubai, 16 November 2016 – Amadeus Gulf has launched today for the first time in this region the #Fly by Digital event, which takes place at Jumeirah Beach Hotel on 16th and 17th of November. The event brings together a number of digital and travel experts who will share their insights on how to take the travel business successfully online.
Over the past 10 years, the travel industry in MENA has been constantly reminded of the opportunity of moving online. With research suggesting that the online travel market space is estimated to be worth over $35 billion by 2018, the objective seems pretty simple. Amadeus have seen over the past few years the significant growth that online travel has achieved and want to show travel partners how to leverage the significant opportunities that exist today.
Graham J. Nichols, Managing Director at Amadeus Gulf, said: “The digital world is fast paced and operates on the currency of data, as opposed to being built on the competency and excellence of service personnel. Companies need to be able to build the capabilities across their organization to capture, interpret and utilize data to build value across the chain and serve their customers in a way that they want. Therefore, our invitation to our customers to #flyby digital is their opportunity to learn about how they can build a digital travel business from the ground up. They’ll hear from the world’s leading experts on how to build the right strategies, attract the right people and build a digital presence that brings a strong commercial return”.
The event is addressed to the travel industry from UAE, Oman and Bahrain and is expecting around 200 participants.

The event covers 4 key areas across the two days, including panel discussions and presentations held by some of the most relevant speakers in the travel industry, including Muhammad Chbib, CEO & Co-Founder at Tajawal; Alexandre Migan, GM at FLYR; Farid Gharazeddine, Analytical Lead - Google; Amy Kiernan, Head of Digital Performance at iProspect; Rajnish Kumar, CTO & Co-Founder -IXIGO and Remo Giovanni Abbondandolo, GM at Middle-East TravelStart among others.