Dubai, UAE: A powder made of precious stones and ultra-luxurious bejewelled compact cases were the centre of attention as Beautyworld Middle East 2016, the foremost international trade and networking showcase for the wider region, went into its second day at the Dubai International Convention and Exhibition Centre.
Brought to the Middle East by Parisian brand Les Diamants Bleus, the mineral powder fashioned from precious stones was introduced to the world just this year. Taking the world of cosmetics to a new level of luxury, the mineral powder make-up concept from Les Diamants Bleus is carefully fashioned by using gemstones: rubies, amethysts, tourmaline, jade and amber. This makes an ultra-luxurious and superfine textured powder that provides for a soft and luxurious finish on the skin.
Les Diamants Bleus also introduced a range of superbly-styled, luxurious compacts, which will be superb and exlcusive accessories for a lady's handbag. Leading the range of compacts is an ultra-chic number which comes fully gilded with 24-carat gold.
Beautyworld Middle East 2016, is the largest edition yet of the region's premier beauty and personal care trade show's 21-year history. Featuring 1,530 exhibitors from 60 countries, 22 country pavilions, and a nine per cent increase in exhibition space over the previous year, the show covers 53,000sqm at the Dubai International Convention and Exhibition Centre.
The three-day extravaganza focuses on the five product groups of Cosmetics & Skincare; Hair, Nails & Salon Supplies; Fragrance; Machinery, Packaging & Raw Materials; and Professional Equipment & Spa, as the biggest names in the business take their latest innovations across the region and beyond.
“Beautyworld Middle East has always been a crucial networking platform, delivering lucrative business opportunities in a Middle East and African market that is the driving force behind the future growth of international beauty and wellbeing industry,” said Ahmed Pauwels, CEO of organiser, Messe Frankfurt Middle East. “What sets it apart this year though, is a packed schedule of workshops, conferences, competitions, and educational features that will be hugely appealing to the entire professional beauty industry.”
“The largest, most value-added, and most vibrant edition of the show comes as no surprise, given that the Middle East and African beauty and personal care market is estimated to grow 6.4 per cent annually over the next five years, the fastest growth rate of all regional markets, and more than double the global average of just three per cent,” added Pauwels.
One of the highlights of Beautyworld Middle East 2016 is Centre Stage by Nazih Group, where celebrity hair colourist Tracey Cunningham headlined a star act of stylists for Olaplex, a hair strengthening and bond building treatment from the USA.
Popular among the new features in 2016 is the Battle of the Barbers competition, where the UAE’s superstar barbers and male grooming technicians are competing for the titles of UAE’s Best Barber and UAE’s Best Shave.
At the Trend Forum, renowned agencies including Nelli Rodi, Beautystreams, Centdegres, Peclers Paris, and Carlin Groupe, are also offering crucial insights into consumer tastes and preferences, highlighting topical issues, from the effect of digitisation on product life-cycles, to organic’s growing influence on cosmetics and skincare.
Elswhere, Quintessence – the art of perfume, is shining the spotlight on ten hand-picked niche perfume brands, where the perfumers themselves are sharing their insights into creating the most unique and rare scents available in the market today.
Beautyworld Middle East 2016 also features an Organic and Natural Pavilion, showcasing a range of ecologically friendly beauty and wellness produccts and solutions. Another new feature this year is the Wall of Beauty, a photo collage of stunning works from the region’s most talented hair and make-up professionals.