Thursday, 26 May 2016

Nespresso continues Middle East Expansion with a new Boutique in Egypt

Nespresso opens its 3rd Boutique in Egypt in the Zamalek Area
Cairo, Egypt, 22nd of May, 2016: Nespresso, the worldwide pioneer in premium portioned coffee, announced another achievement in their Middle East expansion plan with the opening of its third Boutique in Egypt, located at the Zamalek Area in Cairo.
The new Boutique was launched to meet increased demand as the community of Nespresso coffee lovers continue to grow throughout Cairo. This is a testament to the brand’s growing popularity in Egypt and a source of delightful news to all Egyptians.
Joseph Sioufi, CEO of Arrow Food Trading, exclusive distributor of Nespresso in Egypt, said in this occasion: “We are proud to officially open the third Nespresso Boutique in Egypt. The exceptional Nespresso experience combined with the highest quality coffees and innovative machines continues to attract enthusiastic coffee lovers around the country. We are delighted to be able to offer our loyal Egyptian customers an even wider range of options to enjoy the Nespresso experience, alongside our existing Boutiques and online portal.”  
Etienne Benet, Nespresso Regional Manager, Middle East, Africa and Caribbean, also commented: “Nespresso has shown continuous growth in Egypt and huge success in this special market. This Boutique in Zamalek is a new place where Nespresso lovers can enjoy an ultimate coffee experience. We are eager to continue this success and these achievements for our loyal customers in Egypt.”
Zamalek Area, was selected as the location of the latest Boutique, is considered one of the most attractive parts of the city and a favored residential location for many of Cairo’s expats.  It is also the district of many fine restaurants, bars and cafés, including traditional open-air and European café bars.  Zamalek is culturally active: with art galleries and museums and the Cairo’s major music and performing arts venue, The Egyptian Opera House.
Zamalek Nespresso Boutique is both sleek and stylish, offering a warm, inviting environment for the consumers, designed to provide a personalized service and respond to the specific needs of Nespresso clients.
For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grand Cru coffee, creating a personalised journey for each client from the beginning.
Visit the latest Nespresso Boutique in Egypt to indulge in the ultimate coffee experience.