Monday, 9 May 2016

KFC’s Double Down Sandwich Finally Arrives in MENA Region World’s ‘Manliest Sandwich’ an Innovative concept exclusively for men


Dubai, United Arab Emirates, April 21, 2016 – KFC, the world-famous name in chicken, has introduced its new “Double Down” sandwich to the MENA Region, following its successful international launch.

The "Double Down" is a true legend which was invented to suit guy logic. KFC designed the sandwich after taking into account its male customers’ needs and expectations. As a result, the new product comes with two large pieces of whole- muscle chicken fillet with KFC’s Secret Recipe or Spicy Zinger Recipe, cheese, turkey and a delicious sauce.

In order to reflect its bold and manly nature that can challenge any other sandwich, no bread or salad has been added to the “Double Down”. During the development process, KFC aimed to highlight the product as the “Manliest Sandwich” to suit guy logic, and to become the MENA region’s meal of choice amongst young adult males who continually seek contemporary, easy-to-handle products that fit into their busy, fast-paced lifestyles.

KFC’s Double Down sandwich is a true global phenomenon. The sandwich achieved unprecedented success when it was introduced to other global markets, including Australia, Canada and the United States of America.

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