Monday, 4 January 2016

Jumbo unveils ‘DSF Gold Bonanza’ promotion for DSF 2016



Value-added offers on all major categories such as smartphones, laptops, TVs, tablets and cameras

Dubai, United Arab Emirates, 4 January 2015:  Jumbo Electronics, the leading OmniChannel retailer in the UAE, has announced a range of competitive offers and promotions featuring the latest products in the market at this year’s Dubai Shopping Festival.  This year, Jumbo has lined up more offers than ever before on all major categories such as tablets, smartphones, laptops, wearables, cameras and TVs as the company celebrates its 21st year as a Key DSF Sponsor.

Jumbo’s key promotion this year is called ‘DSF Gold Bonanza’, where 32 lucky daily winners will be rewarded with 10 grams of gold each, and 4 weekly winners will be rewarded with 500 grams of gold each.

Vishesh Bhatia, CEO Jumbo Group, says: “Jumbo Group is delighted to be a part of another season of DSF – Dubai’s busiest shopping season, with a host of exciting retail and entertainment offerings and to have the privilege to be a key sponsor of this iconic global festival once again.”

“As one of the most anticipated retail events in the world since its inception, DSF has played an instrumental role in raising Dubai’s profile globally as a city that is home to  the best brands, outlets, malls, and entertainment. We are proud to once again be part of the season this year and providing Jumbo with a strong platform for growth. DSF 2015 brought about a sales increase of 15 per cent for Jumbo, and an increase of 10 per cent in comparison to the average sales month. In the 2016 edition of DSF, we are anticipating a similar growth pattern.

Nadeem Khanzadah, Head of OmniChannel Retail in Jumbo Electronics says that there is a real hunger among the public to replace and buy the latest electronic products and this is a trend that Jumbo expects to see continue into 2016.  

He explains: “The replacement cycle for electronics here is shorter than the global average, which adds to the positive outlook for the technology sector for the region.

“In addition, global brands are launching new products in the market at a faster rate, influenced by the fact that MENA consumers are tech-savvy and have high spending power. Moreover, the UAE continues to grow its popularity as a shopping destination, further boosting technology spending.” Khanzadah also believes that wearable technology will be a growing trend in the future. “As smartphones continue to dominate in the consumer electronics retail sector, another upcoming segment is wearable technology which has grown exponentially in recent years. Smart watches, the companion devices for smartphones, will potentially replace fitness wearables by 2017 and are a high-growth segment.

“This is further driven by the fact that today’s consumers, especially the younger demographic, are a generation of “social media sharers” who are comfortable with the ubiquitous smart devices. Differentiation will remain a key challenge for retailers. However, at Jumbo we have incorporated a strategy of extending exclusive experiences to customers, combined with in-store and online buying experiences that address todays changing realities and customer expectation.”

Jumbo’s DSF product bundles at a glance:
  • With TVs Get an LG 55EG910 with a Microsoft media key pad and a Sennheiser Wireless TV headset at a saving of 20%.
  • With smartphones – Get a Samsung Grand Prime G531 with a Cruiser Premium watch at a saving of 56%.
  • With cameras –  Get a Nikon 5200 + 18-55 NVR Lens with 16GB memory card, tripod, 500GB hard disk, Tamaron 70-300 lens and a Nikon school voucher at a saving of 63%.

Each year Jumbo’s DSF offers are some of the most awaited deals and an indicator of consumer buying trends for the rest of the year. Smart phones, wearables, gaming, and accessories continue to lead the market. In the smartphone category, the most popular brands are Apple and Samsung. For laptops, it’s Lenovo and HP. The best-selling cameras are Canon and Sony. In the category of TVs, it’s Samsung, LG, and Sony.

Jumbo estimates the sales growth in the smartphone category to be approximately 20 per cent during 2016, and the growth for wearables to be 100 per cent.

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