Sunday, 25 October 2015

A legend reborn: SWIZA reinvents the Swiss Knife

 Switzerland has a new knife!
Delémont, October 21, 2015 - The legendary Swiss Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry. It is unveiled today as a world exclusive in Lausanne and Zurich by SWIZA, a brand with a history spanning over 110 years and an established reputation in watchmaking circles. The new Swiss knife successfully couples the contemporary design conceived by a Zurich-based company with a number of technical innovations; note particularly the blade-locking system and easier access to the tools for both right- and left-handers. The knife is available in four Jura-inspired colors: Bright Red, Husky Eye Blue, Snow White and Graphit Black.
+ Manufacturing expertise from the Jura, design flair from Zurich
+ Ingenious and indispensable
+ Up to eleven functions in total
+ Swiza: a brand on the up