London / Munich, 20 April 2015
– Diaverum, one of the leading renal care providers worldwide, has been
awarded a High Commendation for Best Marketing Initiative at the 2015
Medical Travel Awards hosted by the International Medical Travel Journal
(IMTJ). The prize acknowledges the Diaverum approach to building a
broad network for enabling holiday dialysis and empowering renal
patients to take an active role in their health and well-being.
“We are honoured to
receive this award for our Diaverum Holiday programme. Dialysis patients
are facing a strict schedule of three treatments per week, which often
stops them from living a normal live. Our aim is to empower patients to
enjoy their life and travel to their favourite destinations despite
their illness. The Diaverum concept is built on trust and quality and
ensures continuity of best care even when traveling abroad”, commented
André Freitas, Head of Diaverum Holiday upon accepting the award in
London this week.
In 2014, around 5.000
patients have gone on vacation as part of the Diaverum Holiday
programme. Diaverum Holiday is based on a network of excellence driven
by in-center coordinators and supported by many external partners such
as patient associations and travel agencies for the benefit of the
patients. The patient-centred approach includes a newly launched website
with a specific Diaverum Holiday section, a clinic finder,
easy-to-fill-in applications and specific advice on how to travel. In
addition to that Diaverum is hosting a holiday dialysis annual meeting,
uniting strong partners that share a patient-focused agenda.
“Enabling patients to
travel is a true team effort. A strong network matters to reach as many
Diaverum and non-Diaverum patients as possible to tell them about this
opportunity to improve their quality of life. We are proud that our
effort to develop a global holiday dialysis approach has been recognized
and awarded by IMTJ”, explained Christine Buchberger, Director
Marketing at Diaverum.
The Medical Travel
Awards are owned, organised and produced by the International Medical
Travel Journal (IMTJ). Since 2007 IMTJ provides insight into the medical
travel and medical tourism sector and embraces themes that challenge
healthcare providers around the world. The internationalisation of
healthcare is key for IMTJ. The aim is to create a central focus for
information, resources and opinion on medical travel.
Find out more about Diaverum Holiday www.diaverum.com/holiday
