Dubai – 9 November, 2014, The
Tourism Authority of Thailand (TAT) has unveiled a series of new
marketing plans and promotional activities at the World Travel Market
2014 (WTM), one of the world’s largest travel trade shows that took
place from 3 November - 6 November, 2014, in London.
This year
marked Thailand’s 34th year of participation. A record total of 54 Thai
tourism companies including 44 accommodation companies (hotels and
resorts), 4 tour operators and other 6 related offices attended.
Thousands of trade visitors from around the world attend the WTM every
year to network, negotiate contracts, source new products and services,
and get an update on industry developments.
On 3 November,
2014, after the opening ceremony at the Thai pavilion, TAT organised the
“2015 Discover Thainess Networking Lunch” at which it had a soft launch
of the new global marketing and promotion campaign under the “2015
Discover Thainess” slogan. The event was presided over by the new
Minister of Tourism and Sports H.E. Kobkarn Wattanavrangkul.
H.E. Kobkarn Wattanavrangkul
H.E. Kobkarn
said, “This new campaign for 2015 emphasizes on the priceless treasures
of Thailand, which gives Thainess its charm and makes us unique as a
people, society and culture.
“The 2015
Discover Thainess campaign will offer the chance for foreigners to
appreciate the essence of ‘Thainess’ through the Thai way of life, Thai
culture and Thai experiences. This distinctive character of “Thainess”
is the magnet of Thailand, which draws tourists to explore and share
their experiences with local Thai communities.”
Her Royal
Highness Princess Ubolratana presided over the “Thailand Green
Excellence Awards” ceremony to UK travel agents and media who played a
vital role in supporting ecotourism in Thailand. On 5 November, 2014,
the Thai Eco Tourism and Adventure Travel Association (TEATA) organized a
product presentation on responsible tourism for travel agents.
This year, the
Thai pavilion bore the theme of “World Event: Thainess”. Throughout the
four-day trade show, visitors enjoyed a Thai spa demonstration by
RarinJinda Wellness Spa, a popular spa amongst local and foreign guests.
At the Thai pavilion, TAT presented the new design of the TAT portal website www.tourismthailand.
Other Thai
organizations who attended this year included the Arts of the Kingdom,
Pattaya City Hall, Bangkok Airways and other tourism business
associations in various Thai destinations.
TAT Governor Mr.
Thawatchai Arunyik said, “A strong Thai presence this year is an
important part of our confidence building measures to ensure strong
visitor arrivals over the rest of 2014 and well into 2015. Our new
Tourism Minister will be able to outline all the new measures being
taken to revive and rebuild our largest foreign exchange earning service
industry.”
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