Dubai, 27 November 2014 - The
Tourism Authority of Thailand (TAT) is pleased to announce the
tremendous success of its first “unbranding” viral video marketing,
which has attracted over one million views within three days after it
was released via YouTube on 18 November.
Mr. Thawatchai
Arunyik, the Governor of TAT said, “There’s been much hype and
speculation following the release of the ‘I Hate Thailand’ video, which
has been produced based on a research that an ‘unbranding’ advertisement
would tend to receive more interest than a conventional branding
commercial. The intention of this video is solely to depict the renowned
Thai hospitality, demonstrating that Thais are ready to be a good host
and offer a helping hand to tourists who need help.”
The
‘I Hate Thailand’ video is a romantic-comedy short film about a tourist
named ‘James’ who planned to visit Thailand for a week. James later
lost his bag along with his valuable belongings. Then the script saw
James got rescued by a local girl and later recovered his processions
through the help of other villagers. The film concluded with James
saying that he was wrong when he said he hated Thailand when he did not
know the country well enough. He ended up staying two years in Thailand.
Click to watch the video: “I Hate Thailand”.
As
of 24 November, the video has attracted nearly 1.3 million views and
over 19,000 likes on YouTube, and has become a popular sensation through
social media sharing.
Mr. Thawatchai
said, “This video is intended for both domestic and international
tourists. For the domestic market, the intention is to remind and
educate the Thai people to always be a good host and not to take
advantage of tourists, but to offer help to tourists when they need it.
For the international market, we would like to convey that beyond the
beauty of the Thai beaches – one of the main tourist attractions – Thai
people are very kind and ready to be a good host to all tourists.”
Tourism Authority of Thailand, Dubai & Middle East Office
133 Sheikh Zayed Road, Apartment # 1804,
DusitThaniDubai,P.O. Box 450019, Dubai, U.A.E
Tel: +971 4 324 0184 Fax: +971 4 325 0187
