ADM’s
subscription based channels available exclusively on OSN platform
from September 1st
Al
Mahmood: “The strategic relationship is a testament to Abu Dhabi
Media’s prominence as a provider of unique and compelling content
for subscription based channels”
Abu
Dhabi, UAE; 18 August 2014: As part of a strategic collaboration
between Abu Dhabi Media (ADM) - one of the fastest growing,
multi-platform media and entertainment organisations in the Middle
East - and OSN, the region’s leading pay-TV network, ADM’s
subscription based channels will be available exclusively on OSN from
September 1st, 2014.
ADM
will migrate its High-Definition subscription-based sports channels
to OSN, followed by the brand-new Abu Dhabi Drama+, a HD channel that
will feature the best in regional Arabic production months before it
airs on the free-to-view Abu Dhabi Drama.
“We
are looking forward to partnering with OSN, the leading pay-TV
broadcaster that covers the MENA region.” H.E. Mohamed Ebraheem Al
Mahmood, Chairman and Managing Director of Abu Dhabi Media said.
“This strategic collaboration will reconfirm our position as one of
the largest, multi-platform media and entertainment organisations in
the UAE and the Middle East and will contribute to Abu Dhabi’s
Media’s innovative portfolio and add to its success.”
H.E.
Al Mahmood added: “Our sports and entertainment channels are the
result of large investments over the past six years - content
development and enhancing our programmes and reach have always been
part of our core strategy. This strategic relationship is a testament
to Abu Dhabi Media’s prominence as a provider of unique and
compelling content through diverse media platforms to local and
international audiences.”
David
Butorac, Chief Executive Officer of OSN, said: “The addition of Abu
Dhabi Media’s pay channels, leaders in the region’s media and
entertainment sector, will significantly enhance the value and choice
we offer to our subscribers. It is a strong testament to our
commitment to work with leading content creators from across the
world and the region.
“We
understand the passion that our subscribers have for sports content,
and we are excited to be able to offer the strength of ADM’s sports
channels to our subscribers and even more premium Arabic
entertainment choice. The ADM channels are differentiated by their
emphasis on exclusive content delivery, and are a perfect fit to our
strategic growth vision for the region.”
The
strategic collaboration further strengthens and expands the sports
and entertainment offering on OSN, with the four paid Abu Dhabi
sports channels offering a range of premium
content including the hugely popular Arab Gulf League, with live
games aired three times per week. Abu Dhabi Sports channels also have
the exclusive rights to broadcast the 2016
UEFA European Championship Qualifiers and the 2018 FIFA World Cup
Qualifiers.
Abu
Dhabi Media’s customers will be able to view their Abu Dhabi Sports
subscribed-for channels through the OSN network on Abu Dhabi Media
receivers until their current contracts expire. When subscribing to
ADM channels on OSN, subscribers will have the opportunity to enjoy
premium and exclusive OSN content, advanced technology platforms that
offer ‘anytime, anywhere’ TV experiences and can also take
advantage of OSN’s award-winning customer service.
