EXHIBITORS CAN NOW
CHOOSE TO BE WITHIN THEIR OWN REGION
INTERNATIONAL
COUNTRIES TO HAVE OWN IDENTITY
The Hotel Show, which takes place
in Dubai from 28-30 September 2014, has launched a new and dynamic
International Village dedicated to specific products showcased by their country
of origin.
The largest international showcase
of its kind for the industry, the new Country Pavilions will include
representation from Belgium, China, France, Germany, Greece, India, Italy,
Philippines, Portugal, Spain, Turkey, Thailand and the UK.
“The Hotel Show Dubai 2014 is the
foremost platform for the hospitality industry, which gives exhibitors the
opportunities to get in touch with almost 17 thousand visitors from all over
the region, looking for the best supplies for their hotels and resorts, and
this is exactly what they will find within the Italian Pavilion. Italy is a
very important touristic pole which attracts more than 47 million foreign
visitors yearly, and due to this strong demand for hospitality solutions,
the country has developed an enormous potential in terms of hotel supplies and
furnishings, so much so that nowadays the phrase “Made in Italy” is well known
and appreciated all over the world.” Commented Serena Florian, Project
Manager, COREXPO ITALIA.
Suppliers to the industry will
benefit from being part of their own pavilion as visitors on registration will
be asked to identify which countries they are interested in viewing products
from. Once identified, they will then be
targeted with information that relates to specific exhibitors from the regions
they have chosen so that when they arrive at the show, they can easily identify
their international pavilion of choice.
Simona Novelli, Senior Director at
the Birmingham Chamber of Commerce who will be part of the UK Trade &
Investment group to support The Hotel Show explained why this new area is an
important addition to the event. “We are
delighted to have an official UK pavilion for the first time in many years
showcasing the best of British innovation.
Recognising the potential within the UAE, we have identified this as a
priority market for UK exports and two leading organisations are coordinating
the UK presence, both the BCI Overseas Fairs Division and BCFA”.
The new area of the show floor in
Halls 3 and 4 of the Dubai World Trade Centre is expected to attract all
elements of the hotel supply chain.
“This initiative – comments
Christine Davidson, Event Director - helps elevate the global nature of the
Hotel Show, giving an identity to each country and it’s own individual products
and services. Of course there will still
be many of the world’s leading brands that choose to exhibit under their own
brand elsewhere in the show, but for those wanting to be within their own region’s
showcase, this is now the perfect solution.
“We would like to welcome more international
designs, products and services so we now have the perfect location for
them”.
Any international country wishing to participate in The Hotel Show International Pavilion should contact Danielle Keogh, Event Manager at The Hotel Show on +971 (04) 445 3764.
To attend and learn more about The
Hotel Show 2014 visit www.thehotelshow.com
