Publinet
group agency to represent world’s most famous motorcycling brand
(03
June, 2014 - Dubai, UAE)
- Dubai-based creative agency Spark* will be helping HARLEY-DAVIDSON®
fire on all cylinders following its win of the company’s Middle
East marketing account. The bespoke solutions agency, which forms
part of the Publinet Group, scooped the creative counsel of world’s
most iconic motorcycle brands following a fiercely competitive pitch
that saw off four other agencies.
“We
are delighted to have won the HARLEY-DAVIDSON® account, which is not
only the most evocative name in motorcycling, but also one of the
most renowned global lifestyle brands,” said Yusuf Pingar, Managing
Director, Spark*. “We are extremely excited about the new
relationship and are looking forward to making the partnership a
memorable one. Spark* has always excelled working with brands that
allow creative freedom and are driven by strong core values –
HARLEY-DAVIDSON® is certainly such a brand,” he added.
Spark*’s
assignment for HARLEY-DAVIDSON® covers 17 markets in the MENA
region, with the agency’s remit to provide tailor-made solutions to
the brand, including product launches, brand campaigns and
activations. The agency was awarded the contract after demonstrating
its track-record of driving its clients’ business results through
designing creative solutions based on unique insights and thorough
consumer understanding.
“Spark*
was selected as the winner for the HARLEY-DAVIDSON® account based on
the quality of their ideas and the fact that effective team work was
clearly reflected in their pitch,” said Elsa Abi Nader, Regional
Marketing Manager, HARLEY-DAVIDSON® MENA. “Each member of the team
was involved in the presentation of ideas and what came over with
their creative concepts and in-depth appreciation of our brand was
their passion. HARLEY-DAVIDSON® is a name that generates a strong
emotional pull and our partnership with Spark* is one that will drive
it forward in the region,” she added.
