Inspired by the story of Naoko Yamazaki, the second Japanese woman to go into space, and a graduate of Class of 93 from the University of Tokyo, the “Explorer” film takes us on a journey from the moment she entered the University of Tokyo until she landed back on earth. Through her memories we find out all she learned, all she experienced and all she discovered on this voyage of a lifetime.
Created as a short biopic, by Ogilvy & Mather Japan, the “Explorer” film is a motivational tale to promote the outstanding talent being nurtured at the world-leading University.
The film is part of a wider campaign that includes print, poster and digital, launched in April to promote the University of Tokyo globally and attract students from all over the world.
Ajab Samrai, CCO of Ogilvy & Mather Japan, said: 'Naoko Yamazaki, Japans 2nd female astronaut started her journey at The University Of Tokyo and it took her eventually to slip the surly bonds of earth.
She's an inspiration to us all so we wanted to capture her achievement with an equally inspiring film'
Akihiko Kubo, President of Ogilvy & Mather Japan, said: "University of Tokyo is known as a top brand locally but not globally. I hope this unique campaign helps narrow the gap so that UT is better known and understood globally."
Campaign Name：Explorer
YouTube link: https://www.youtube.com/watch?v=O7XBDYy8Eew
Credit
Advertising Agency: Ogilvy & Mather Japan
Client : Public Relations Group, the University of Tokyo
Agency Account Director: Yukari Osawa / Ai Shimomura
Chief Creative Officer: Ajab Samrai
Creative Directors: Ricardo Adolfo / Federico Garcia
Art Director: Kenji Moriuchi
Copy Writers: Ricardo Adolfo / Federico Garcia
Production Company: Aoi Pro.
Director: Genki Ito
Producers: Ai Yamamoto / Teppei Yoshihara / Teppei Hashimoto
Production Manager: Kosuke Sakai
Sound Design Company: JKD collective
Director of Photography: Shimon Tani
Editor: Shinji Amemiya
