07 May, 2014

POLAND POSITIONS ITSELF AS A NEW TRAVEL DESTINATION FOR THE UAE

Dubai, 7th May 2014: The Polish Tourist Organisation visiting Dubai for the Arabian Travel Market (ATM) being held at the Dubai International Exhibition and Convention Centre between May 5 – 8 2014, has declared its intention to promote the country as a new travel destination for United Arab Emirates residents.
Says Monika Pasiorowska, Senior Specialist, Marketing Planning Department, Polish Tourist Organisation: “With daily direct flights between Poland’s capital Warsaw and Dubai with daily flights by Emirates, and Doha with daily flights with Qatar Airways, visitors from the Gulf States and beyond can conveniently discover a new holiday destination in Europe. Poland is a fascinating country, which surprises the majority of first-time visitors.”
Poland is a country with a vast diversity of architecture, historical monuments, castles and palaces open to public. It has 13 UNESCO sites, some of which compose not of only one building, but whole city complexes, such as the Old Towns of Warsaw, Krakow, Torun, and Zamość. Warsaw, the Polish capital, was rebuilt by its own inhabitants after World War II from complete ruins and in consequence it’s painstakingly reconstructed Old Town was put on the UNESCO List of World Heritage Sites. Krakow, the former capital of Poland and seat of kings, is a pearl of the European Renaissance. Gdansk - the home of the “Solidarity” movement which initiated the freedom fight in the communist Eastern Europe used to be one of the richest port cities in medieval times, which is reflected presently in the city’s beautiful and unique architecture. Toruń, the city of Copernicus is a red brick city of the Pomeranian Gothic style. Zamość was built to be a model Renaissance town. It is also worth visiting the charming city of Wroclaw especially that it has been chosen the European Capital of Culture for 2016. There are several other “must see” cities and sites in Poland, besides the UNESCO ones. Many more cities have historical city centres, castles, and palaces. Due to a long turbulent history each Polish city offers its own different culture, style, and history.
Poland is a paradise for those interested in culture, as there is an endless list of various cultural festivals, music competitions and outdoor events, many of which have an international character and are famous worldwide. There are about 900 museums of different kinds in Poland. The biggest concentration of galleries and cultural attractions is in Krakow, where its rich cultural legacy co-exists with modern life and extravagant art.  
With no exaggeration Poland is a haven for nature lovers. It is lucky to have a great variety of landscapes: a long Baltic Sea coastline with beautiful sandy beaches and rolling sand dunes, lake provinces with more than 10 000 lakes, lowlands, hilly regions, and diverse mountain ranges. Our 23 national parks are located in all of these regions. 8 of these parks are also on the UNESCO List of World Biosphere Reserve. You can observe here animal and plant species which are extinct or rare elsewhere in the world, such as the European Bison.
Thanks to the diversity of landscapes, Poland is an attractive destination for active tourism. It is a dream come true for water sports enthusiasts thanks to the long cost line, thousands of lakes, and many rivers and channels. It is also a winter sports destination. Poland also offers a large number of golf courses and bike and trekking trails in all kinds of terrain with good conditions for alpinism due to the diverse types of mountains.
A stay in Poland can be combined with beauty or health treatments. Poland has 200 SPA resorts. They take advantage of various kinds of mineral waters and mud for healing and relaxation, combined with the use of modern equipment. Increasingly popular are also salt caves.   A natural salt cave used for health purposes is the Wieliczka Salt Mine (a UNESCO site), which offers daily and even weekly stays almost 135 m underground for patients with respiratory problems. It is one of only a few such subtereneotherapy centers in the world.
In recent years Poland became a major receiptient of foreigners travelling abroad for medical purposes. In 2012 Poland received half a milion of such guests. It has world class medical centers and hospitals which conduct treatments with the use of leading edge technical solutions in global medicine, guaranteeing the highest medical care standards. Prices range from 3 to 7 times less than that experienced in Western Europe.   Half of Poland’s foreign patients come from the United Kingdom , with many patients also from the Uinted States. The most popular procedures are: cosmetic surgery, dentistry, obesity surgery, orthopaedic surgery, and infertility treatments, with 4% orthopaedic surgery.
Dining, entertainment and shopping are inseparable parts of each trip, and Poland is the place for each of them. The choice of restaurants, clubs and pubs is extremely wide. Poland is also a perfect shopping destination. Each big Polish city has several expansive and modern shopping centers with hundreds of stores, many of which belong to world famous chains. Many also offer multiplex movie theaters (where films are played in the original language versions, thus being foreigner friendly). These shopping centres are open 7 days a week until 10 pm. Each year a Polish shopping center wins one of the European Shopping Centre Awards.
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