(Prague, May 7, 2014) Presenting at the Arabian Travel Market (ATM) being held between May 5-8 2014
at the Dubai International Convention and Exhibition Centre,
CzechTourism highlighted trends in modern spas to focus on specialized
stays for the 2014 season. The trend is expected to especially interest
families with children, sports lovers and young couples. In this regard
Czech spas will continue their efforts to present themselves as a place
for powerful relaxation, cultural, as well as gourmet experiences in the
new season.
In
addition to attractive ceremonies, the opening of the spa season also
brings an offer of new stays with it. They focus on the combination of
spa treatments with cultural or sports activities. For example, the
Moravian Sulfurous Spa in Ostrožská Nová Ves has
prepared a special stay connected with a traditional folk festival –
Ride of the Kings. Gourmets will be drawn by a unique package at Teplice spa,
which is celebrating its 860th anniversary this year. Visitors will be
able to enjoy local specialties and beverages in the oldest Czech Spa.
A new spa product is also being offered by Karlovy Vary with its concept Spa Suites. "Thanks to the holistic treatment of clients in one suite, we are providing better options for scheduling other activities,"
says Jindřich Křováček from the Hotel Carlsbad Plaza about the main
advantages. The Spa Suites concept is also unique on account of
providing treatments in one place and at one time.
Sport
activities are becoming an especially popular addition to spa stays. In
Jeseníky, biking on the famous trail Rychlebská stezka is popular, as
well as nordic walking. The local Priessnitz health spa is preparing a fitness park for the new season, where they will lend their visitors electric bikes and scooters. The Luhačovice Spa
has also focused on fans of sport and movement. Their wellness package
“Active Holidays” proved successful in the Grand Prix competition of
tourism. The popular sport of golf is offered at the Hotel Esplanade in Mariánské Lázně. The TripAdvisor portal rated the hotel as the second best hotel outside of Prague for 2014.
In addition to active holidays, Czech spa centers also focus on family stays. "Most attractions, trails and activities have been modified so as to also be a pleasant experience for families with children,"
says Lenka Blažková of Resort Luhačovice, which recently opened a new
amusement park with a rope course and a climbing wall. The health spa in
Jeseníky is also entering the new season with a special program for children Happy spa which also includes a sightseeing train.
Spa
facilities are also targeting their traditional clientele. In Karlovy
Vary a new hydrotherapy center is opening up and in Bohdaneč a
postoperative ward. Spa Luhačovice is offering the regeneration of back
and joints stay, which was a winner of the Hit of the season 2014
competition. The spa in Jeseníky is introducing hemp, coconut and hop
treatments.
