Dubai,
5May 2014: Citymax Hotels walked away the winner of a brand new
category in the World Travel Awards last night: Middle East’s
Leading Budget Hotel Brand.
Recognizing
that the profile of the future traveller to the Middle East will
become much more diverse heading towards 2020, with a large number of
visitors on tighter budgets and no need for frills, several Travel
Awards have added a new category to their nominee lists: Budget
Hotels.
“We
are thrilled to have won this award. The inclusion of budget
categories in travel awards is a very welcome move for the
hospitality industry in this region. Growth of the mid-market sector
is inevitable in the coming years and budget hotels will become an
important part of the total accommodation offering. It is
consequently positive to witness that budget hotels are already now
being recognized as award-worthy candidates alongside luxury hotels”,
says Russel Sharpe, COO of Citymax Hotels. He predicts that the
budget category will become one of the most fiercely competitive
categories in the near future.
