World’s
latest smartphones on sale at region’s largest consumer electronics
bonanza
Dubai, United Arab Emirates,
21st April 2014:
With smartphones already
accounting for more than half the global mobile phone market and
expected to increase to 75% by 20171,
most of the region’s consumers own - or will own - at least one
smartphone. And thanks to GITEX Shopper Spring 2014, consumers
throughout the Middle East will be able to purchase the very latest
models at the best possible prices.
Visitors to the region’s
biggest consumer IT and electronics show, which runs from 23 - 26
April at Dubai World Trade Centre (DWTC), will find the world’s top
technology companies and the region’s power retailers offering
fantastic deals on smartphone devices, including the BlackBerry 10,
HTC M8, iPhone 5s, Nokia Lumia 1520 and Nokia X, LG G2 Mini and
Samsung S5.
“The mobile market has
developed significantly in the last decade, with smartphones enabling
us to connect and communicate easily, work more efficiently and make
our life much easier thanks to the endless range of applications
available,” said Trixie LohMirmand, Senior Vice President, Dubai
World Trade Centre (DWTC), organiser of GITEX Shopper Spring. “There
is no doubt that GITEX Shopper Spring is the perfect place to find
the latest smartphones at the best possible prices.”
BlackBerry, a global leader in
wireless innovation, will present its latest products and offer
exciting promotions. Nick Horton, Managing Director of BlackBerry in
the Middle East and North Africa, said: “BlackBerry will be
introducing visitors to our range of BlackBerry 10 devices which
maximise users’ communications, collaboration and productivity
thanks to their iconic keyboard experience, battery life, integrated
hub and ease of sharing information and photos across social
networks. We will also be offering the best deals and promotions to
those wanting to snap up a bargain.”
Emax, one of fastest growing
electronics retail chains in the Middle East, will showcase the
latest smartphones from the world’s top class
technology brands. Neelesh Bhatnagar, CEO of Emax, commented:
“Smartphones are entrenching their status as a key component of our
lifestyles, facilitating online purchasing, m-commerce and mobile
payments. They are a rapidly evolving category and are set to make a
big splash at GITEX Shopper Spring. The new launches of HTC M8,
Samsung S5 and LG G2 Mini, which have all been receiving positive
reviews are expected to be the highlights at the show. Understanding
and anticipating consumers’ needs, Emax has made sure that all the
new versions of smartphones are available for its customers and at
the most competitive prices.”
Millions of dirhams worth in
prizes will also up for grabs with promotions, raffles and giveaways,
and a Limited Edition Honda Accord to be won every day of the show.
The show will include exciting new Experience Zones to enable
visitors to test the latest products, compare performance and options
and receive welcome advice from experts in the industry.
Dubai World Trade Centre boasts
its own dedicated Metro station just steps away from the door to the
show, to offer ultra-convenient access.
GITEX Shopper Spring 2014 will
take place from 23 -26 April and will open from 11:00am – 11:00pm
every day.
Tickets are priced at AED15/-
per person and are available at the venue and at select Emarat
outlets. Entry is free for children under the age of five.
For the latest GITEX Shopper
information, please visit www.gitexshopperdubai.com,
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