Discover Africa’s Golden Triangle
www.suninternational.com
Sun International has announced its new international
marketing campaign – SUNLUX Collection – that continues to
position its luxury five star hotel properties under a single banner.
Sun International has three five star establishments,
positioned in a ‘Golden Triangle’ that links Cape Town’s
landmark The Table Bay, within the Victoria & Albert Waterfront;
Sun City’s The Palace of the Lost City, nestled in an extinct
volcanic crater surrounded by the Pilanesburg big 5 nature reserve,
and Zambia’s gracious Royal Livingstone, set against the stunning
backdrop of Livingstone’s Victoria Falls.
Alison Mckie, Group Manager Marketing at Sun
International commented:
“The collective term captures the essence of our
luxury properties and still maintains a strong association to our
Group Sun brand.”
The location of each of these elite properties offers
international markets unique experiences at world renowned scenic
wonders across sub-Saharan Africa, linked as ‘Africa’s Golden
Triangle’. Each part of the luxury traveller’s journey is set to
uncover the subcontinent’s ‘must-see’ attractions.
Ms McKie added: “From our wide
portfolio of casinos, hotels and resorts, Sun International enjoys a
true Golden Triangle of destinations that offer the ultimate African
experience for high end visitors from across the world.”
Individually, the properties are aligned with exclusive
affiliations, with The Table Bay and The Palace of the Lost City
members of The Leading Hotels of the World and The Royal Livingstone,
a member of Virtuoso.
The properties have won numerous awards and accolades
over the years. Most recently and for the seventh year running, Sun
International’s Royal Livingstone Hotel has been awarded the 2013
World Travel Award for Leading Hotel in Zambia and is also recognised
as one of the Best Hotels in the World according to the 18th annual
edition of the Travel + Leisure's 2013 World's Best Awards. The
landmark Table Bay Hotel in Cape Town was awarded
‘Best Hotel in Africa’ at Virgin Holidays’ World Travel Market
Awards in November 2013.
En route along the Golden Triangle, visitors have an
opportunity to stop-over at Sun International’s premier Maslow
Hotel situated in the heart of Sandton City in Johannesburg, one of
Africa’s most popular shopping destinations and theatre districts.
