Growing
presence reflects the increasing attraction of region for
international majors
Reflecting
the growing attractiveness of the Middle East automotive aftermarket
for international manufacturers and suppliers, the upcoming edition
of Automechanika Dubai 2014, will feature the world’s
largest German Pavilion for the automotive aftermarket industry.
The
German presence at Automechanika Dubai has been significant over the
years and of late has expanded tremendously. Automechanika Dubai 2014
will present a record number of 83 German exhibitors.
“The
German automotive industry is clearly a world leader in terms of
quality, innovation, dependability and technological advances and
it’s not surprising that German products and services are in great
demand in the Middle East automotive aftermarket,” said Ahmed
Pauwels, CEO of Epoc Messe Frankfurt.
“Automechanika
Dubai, as the leading international showcase for the automotive
aftermarket in the wider MENA region has seen German exhibitors
playing an increasingly significant role over the years, a fact which
underlines the growing attention being paid to the region by leading
international players.”
Leading
the German participation in Automechanika Dubai 2014 will be a range
of international heavyweights, who are looking to further engage with
trade buyers from an aftermarket that is estimated by analysts Frost
& Sullivan to be worth US$ 14.4 billion by 2016. These include
the likes of: Liqui Moly, Schaeffler Group, Meyer Glitza,
Bosch, Europart, SAF Holland, Blitz Rotary, Rema Tip Top, ZF, Dana,
BASF, Kaercher, Jost, BPW, Axalta and Mann+Hummel among others.
Andreas
Bodemer, Vice President for Bosch Automotive Aftermarket, Middle East
and Africa, said: “Automechanika Dubai is by far the largest and
most influential trade exhibition for the automotive aftermarket
sector in the Middle East, providing us with a crucial platform to
connect with our existing partners and customers, and to extend new
business channels to important markets across the region.”
Zabi
Khan, Director of Europart Middle East FZCO said: "We chose to
exhibit in Automechanika Dubai as this event is the window to the
Middle East and Africa. Dubai's locational advantage and easy access
to all major markets makes it the right choice as a gateway to MENA
and the rest of the near and Far Eastern countries."
Dr.
Khalid Alexander Sabbah, Managing Director of ZF Middle East said:
“We are participating at Automechanika Dubai for the fourth time in
a row, to present our products. Automechanika Middle East underlines
the growing recognition of ZF Middle East as a leading automotive
supplier for driveline and chassis technology in the region”.
Early
indications suggest that Automechanika Dubai 2014, which will run
from June 3 to 5, at the Dubai International Convention and
Exhibition Centre, will surpass the record-setting 2013 edition.The
exhibition and conference, which attracted more than 24,000 trade
visitors from 130 countries and last year featured 1,482 exhibitors
from 58 countries, enjoys a reputation for being an unmatched
business networking and facilitating platform for the region.
With
Dubai growing in stature as a leading re-export and trans-shipment
hub that drives a thriving automotive aftermarket in the wider
region, a wide range of international brands choose Automechanika
Dubai to make their Middle East debut.
Automechanika
Dubai 2014 will feature the following product groups: Parts &
Systems; Accessories & Tuning; Repair & Maintenance; Tyres &
Batteries and Service Station & Car Wash.
Happening
alongside the main exhibition will be the popular Automechanika
Academy – a series of seminars and workshops given by leading
experts and prominent industry figures. These seminars will focus on
key issues that affect the automotive aftermarket.
