DUBAI,
United Arab Emirates – 14th
April, 2014 – Aruba Networks,
Inc. (NASDAQ: ARUN), a leading provider of next-generation network
access solutions for the mobile enterprise, today announced the
appointment of Graeme Kane as regional Hospitality Business
Development Manager for GCC, Egypt & Turkey. In this new role,
Graeme is responsible for developing and executing strategies to
expand Aruba’s customer base in the hospitality sector, a key
vertical in which the company has been experiencing a great deal of
success with a number of high profile wireless network project
implementations across the region.
Ammar Enaya,
Regional Director at Aruba Networks Middle East & Turkey says,
“With upcoming mega events like Dubai Expo 2020 and the World Cup
in Qatar in 2022, the outlook for the region’s hospitality and
tourism industry is extremely positive. Recent industry reports
indicating that Dubai plans to almost double the number of hotel
rooms by 2020, Saudi Arabia’s hospitality sector is growing at an
annual rate over 8.5 percent with 155 new hotels expected to open the
Kingdom during 2014-2015 and the Middle
East outstripping Europe in building big hotels, are all very
encouraging and presents us with huge business opportunities. We are
witnessing rapid uptake of Aruba’s solutions in this sector as high
speed and reliable wireless connectivity provided to hotel guests in
this mobile age has become a key competitive advantage. We believe
that under Graeme’s leadership, we will be able to capitalize on
market opportunities and enjoy even greater success.”
.
Graeme has over
16
years of experience in the ICT Industry, specializing in
telecommunications & networking. For the past 8 years he has been
based in UAE, working in the hospitality and healthcare vertical at
Avaya. He brings strong technical knowledge in the hospitality space,
commercial acumen and analytical ability, excellent communication
skills and the ability to build trusted relationships at all levels.
“Today’s
tech-savvy members of #GenMobile always travel with three or more
mobile devices. And when they arrive at hospitality venues, they’ll
demand to connect to everything all the time, making it essential to
provide a memorable guest Wi-Fi experience. Guests expect always-on
Wi-Fi to find in-venue activities, access self-service apps and
stream content without delay. Aruba provides smarter, adaptive
wireless network infrastructure that enables secure Wi-Fi access to
thousands of devices at a time, supports mobile collaboration for
staff, and enables personalized and location-based mobile engagement
for guests. The company’s wireless technology leadership coupled
with its rich experience in the hospitality sector augurs well for
the future,” says Graeme.
Aruba has a
strong portfolio of customers in the hospitality sector including big
name hotels like Emirates Palace in Abu Dhabi and Kempinski hotel in
Mall of the Emirates.
