(Dubai, 11 November 2013) Seren Event Management Company (SerenEMC) – organiser of the Middle East Luxury Travel Show (MELTS) 2014 – has appointed AVIAREPS
for a public relations and marketing initiative designed to hoist the
profile of the event internationally and create an unparalleled media
experience for its participants.
In line with the MELTS 2014 Vision, AVIAREPS will
work with SerenEMC to position the event as the foremost sustainable
B2B event focusing on and positively promoting the luxury travel and
tourism industry within the Middle East.
Comprising a dynamic team of innovative professionals whose relationships and expertise consistently prove to yield results, AVIAREPS –
along with its global network – will provide essential PR and media
relations support to ensure the participants of MELTS 2014 a targeted
experience, with only the most relevant and sought after trade and
consumer media platforms sharing this elite stage.
"I am delighted to be working with AVIAREPS
to help raise the profile of the event and, most importantly, to ensure
we deliver a relevant and exceptional media experience for our
clients,” commented Alexandra North, Managing Director, SerenEMC. “Armed
with an unmatched strength globally, in luxury media relations, AVIAREPS
boasts extensive experience in the upper echelons of the travel and
tourism industry, which made them a natural choice for us. The team’s
spirit, drive for perfection and commitment to delivering an
above-and-beyond experience marry perfectly with the MELTS vision.
Consequently, we are confident that the event and its participants will
benefit from a PR experience that is both concentrated and remarkable.”
Michael Gaebler, Chairman & CEO AVIAREPS
Group, added: “It is an honour to work with SerenEMC towards ensuring
that the inaugural MELTS exhibition is an international success. The
vision of MELTS as a new and luxury-focused travel and hospitality event
in one of the world’s most dynamic regions makes it an exciting project
for all involved. Our international outreach of 46 self-owned offices
will be there to ensure a fervent and highly targeted promotion of this
unique event worldwide.”
MELTS,
taking place in February 2014 in the rapidly evolving State of Qatar,
will also feature a pre-show destination familiarisation trip, an
opening enrichment conference, three days of pre-arranged meetings and
three evenings of networking in some of Qatar’s most inspirational
venues.
For further information regarding the Middle East Luxury Travel Show (MELTS) please contact:
Seren Event Management Company
Tel: +357 24803071
Email: ANorth@meltshow.com
