- McLaren to continue 50th anniversary celebrations with McLaren 50: The Drive - an event in the UAE exclusively for McLaren owners
- Exclusive event will bring together McLaren F1, Mercedes-Benz SLR McLaren, 12C and12C Spider owners from across the Middle East
(Manama, Bahrain, 20 August 2013)
McLaren Automotive is inviting customers throughout the Middle East
region to join the anniversary celebrations in Dubai by taking part in McLaren 50: The Drive – which will see an incredible parade of McLaren supercars from the last 20 years.
McLaren
Automotive retailers in the Middle East have invited all McLaren F1,
12C and 12C Spider owners to take part in the first event of its kind in
the region, and have also extended the invitation to Mercedes-Benz SLR
McLaren owners.
McLaren 50: The Drive will commence at 10am on Saturday 7th September,
starting at The Address Montgomerie Dubai, with the convoy travelling
to an exclusive private function hosted in Abu Dhabi, followed by a
drive along The Walk, Jumeirah Beach Residence and Jumeirah Beach Road
to give supercar fans in the UAE a glimpse of what is sure to be a great
collection of the British brand’s high performance sports cars.
Ian Gorsuch, McLaren Automotive Regional Director for Middle East and Africa commented: “We’re
excited to be organising this commemorative event and to be involving
McLaren owners in our 50th birthday celebrations - after all, it’s our
owners that make McLaren Automotive the successful and growing company
it is today and that includes the Mercedes-Benz SLR McLaren owners who
we consider part of the McLaren family – the SLR is part of our heritage
that has paved the way for us build the innovative ‘Pure McLaren’
supercars of today, so we look forward to them being part of this unique
event.”
Gorsuch Continued: “Never
before has such a large gathering of McLaren supercars taken place in
the Middle East - we’re looking forward to seeing so many of our
wonderful cars in one place.”
As
one of the most successful names in international motorsport, and with a
pedigree for building groundbreaking high performance sports cars for
the road, this is an exciting opportunity for McLaren owners to
celebrate 50 years of McLaren heritage.
Customers
in the UAE who wish to take part in this commemorative event can
register through Al Habtoor Motors on +971 (4) 382 7500. For customers
based elsewhere in the GCC, contact details of their McLaren Automotive
retailer can be found at cars.mclaren.com.
McLaren 50 - Celebration highlights
The
celebration will follow the successful events already held in 2013 to
mark the 50 year anniversary, including the sale of a unique 12C Spider
signed by Vodafone McLaren Mercedes Formula 1™ drivers, Jenson Button
and Sergio Perez by the recently opened McLaren Manama retailer in
Bahrain.
Events
have continued through the summer, including the 20th annual Goodwood
Festival of Speed in the UK, which included McLaren House – a showcase
to 50 years of motoring racing success along with latest supercars from
McLaren of today.
During
the Festival, McLaren presented three exclusives including the global
dynamic debut of the McLaren P1™. The limited edition McLaren 50 12C
Spider and the 12C GT Sprint, the latest track-focussed model from
McLaren GT also featured.
Three short videos of McLaren at the 2013 Goodwood Festival of Speed are available to view and embed from – www.youtube.com/
About McLaren Automotive:
McLaren
Automotive is a British manufacturer of luxury, high-performance sports
cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
In the Middle East, the company’s regional head office is located in
Bahrain, home to the company’s principal shareholder, Mumtalakat. The
region has a network of highly qualified and experienced McLaren
retailers, located in the Kingdom’s of Bahrain and Saudi Arabia, Kuwait,
Qatar and the United Arab Emirates.
Following
the company’s global launch in 2010, McLaren Automotive launched the
groundbreaking 12C and 12C Spider and, in keeping with its plan to
introduce a new model each year, recently unveiled the McLaren P1™. The
brand continues to expand, operating through a dedicated global network
of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road
The
connection between Formula 1 and road cars at McLaren is a natural
process of experience, knowledge, principles and process transfer.
Through the integration of 50 years of Formula 1 racing expertise and
knowledge, and 20 years of heritage in producing landmark sports cars,
McLaren Automotive designs, develops and builds the technologically
advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren
P1™.
McLaren
has pioneered the use of carbon fibre in vehicle production over the
past 30 years, and since introducing a carbon chassis into racing and
road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively,
McLaren has not built a car without a carbon fibre chassis.
Visit cars.mclaren.com for more details.
