Creative and
contemporary design, striking imagery, right to left navigation, useful
content and ease of booking combined with ‘Best Rate Promise’ provides a
totally immersive experience for Arabic speakers.
Dubai, 1 July 2013 – Mandarin Oriental is delighted to announce the launch of its new Arabic experiential website at mandarinoriental.ae that encourages visitors to spend more time interacting with the brand online.
With
right to left reading navigation, fantastic photography and rich,
descriptive, informative content, the site showcases the Group’s
innovative architecture and design, spacious rooms and suites and
award-winning dining and spa facilities.
In true Mandarin Oriental style, mandarinoriental.ae
also offers guests the chance to personalise their stay, by creating an
integrated guest profile. This allows guest preferences to be shared
across all hotels in the Group, offering a seamless experience with
every Mandarin Oriental stay.
The
online booking process has also been enhanced, with the ability to
easily view and compare rooms and rates. More importantly, the Group
promises that rates offered online are the best available anywhere. If a
better rate can be found it will not only be matched, but guests will
benefit from a further 10% reduction.
Visitors can also view insider concierge tips and the Group’s online magazine, Destination MO for
further insights into Mandarin Oriental locations in English. In
addition, fans of Mandarin Oriental will be pleased to see more video
content on the Group’s celebrity fans, together with full social media
connectivity.
The
Arabic site can be viewed on desktops and tablets alike, and pages or
photos can be shared in real-time with others online and via social
media platforms.
Currently
the Arabic website features 16 hotels of the Group’s hotels and the
full portfolio was already available to view online since 30th June,
2013.
“Mandarin
Oriental is renowned for providing award-winning, legendary service at
each of our hotels, which we can now extend to our Arabic guests
online,” said Michael Hobson, Chief Marketing Officer. “The new site has
not only been designed to tempt our Arabic visitors to spend more time
engaging with our brand and our range of unique hotels, but by providing
a simple and effective booking tool together with the comfort of our
online ‘Best Available Rate’ promise, we also aim to offer the same
delightful experience and intuitive service online as we do elsewhere,”
he added.
Begin the journey and enjoy a truly immersive experience with Mandarin Oriental.
