22 June, 2017

Cisco Unveils Network of the Future that can Learn, Adapt and Evolve



Designed to be intuitive, Cisco’s new network can recognize intent, mitigate threats through encryption, and learn over time, unlocking opportunities and enhancing business agility

Dubai, UAE — June 22, 2017 — Today Cisco unveiled intent-based networking solutions that represent one of the most significant breakthroughs in enterprise networking. The introduction is the culmination of Cisco’s vision to create an intuitive system that anticipates actions, stops security threats in their tracks, and continues to evolve and learn. It will help businesses to unlock new opportunities and solve previously unsolvable challenges in an era of increasing connectivity and distributed technology.
               
This new network is the result of years of research and development by Cisco to reinvent networking for an age where network engineers managing hundreds of devices today will be expected to manage 1 million by 2020.

“The network has never been more critical to business success, but it’s also never been under more pressure,” said Chuck Robbins, chief executive officer for Cisco. “By building a more intuitive network, we are creating an intelligent platform with unmatched security for today and for the future that propels businesses forward and creates new opportunities for people and organizations everywhere.”

Today companies are managing their networks through traditional IT processes that are not sustainable in this new age. Cisco’s approach creates an intuitive system that constantly learns, adapts, automates and protects, to optimize network operations and defend against today’s evolving threat landscape.

“Cisco’s Encrypted Traffic Analytics solves a network security challenge previously thought to be unsolvable,” said David Goeckeler, senior vice president and general manager of networking and security, Cisco. “ETA uses Cisco’s Talos cyber intelligence to detect known attack signatures even in encrypted traffic, helping to ensure security while maintaining privacy.”


With the vast majority of the world’s internet traffic running on Cisco networks, the company has used its unique position to capture and analyze this immensely valuable data by providing IT with insights to spot anomalies and anticipate issues in real time, without compromising privacy. By automating the edge of the network and embedding machine learning and analytics at a foundational level, Cisco is making the unmanageable manageable and allowing IT to focus on strategic business needs.Already, 75 leading global enterprises and organizations are conducting early field trials with these next-generation networking solutions, including DB Systel GmbH, Jade University of Applied Sciences, NASA, Royal Caribbean Cruises Ltd., Scentsy, UZ Leuven and Wipro.

Informed by context and powered by intent
With this new approach, Cisco is changing the fundamental blueprint for networking with reimagined hardware and the most advanced software. This shift from hardware-centric to software-driven networking will enable customers to experience a quantum leap in agility, productivity and performance. The intuitive network is an intelligent, highly secure platform — powered by intent and informed by context:
·         Intent: Intent-based networking allows IT to move from tedious traditional processes to automating intent, making it possible to manage millions of devices in minutes — a crucial development to help organizations navigate today’s ever expanding technology landscape.
·         Context: Interpreting data in context is what enables the network to provide new insights. It’s not just the data that’s important, it’s the context that surrounds it — the who, what, when, where and how. The intuitive network interprets all of this, resulting in better security, more customized experiences and faster operations.
·         Intuition: The new network provides machine-learning at scale. Cisco is using the vast data that flows through its networks around the world, with machine learning built in, and unleashing that data to provide actionable, predictive insights.

The technologies that power the intuitive network
Cisco Digital Network Architecture (DNA) provides customers with a portfolio of innovative hardware and software to bring the new era of networking to life. Today Cisco is introducing a suite of Cisco DNA technologies and services designed to work together as a single system and empower customers to move at digital speed:

DNA Center. An intuitive, centralized management dashboard ·         providing IT teams with an intent-based approach spanning design, provisioning, policy and assurance. With full visibility and context across the entire network, DNA Center allows IT to centralize management all network functions. 

·         Software-Defined Access (SD-Access). SD-Access uses automated policy enforcement and network segmentation over a single network fabric to dramatically simplify network access for users, devices and things. By automating day-to-day tasks such as configuration, provisioning and troubleshooting, SD-Access slashes the time it takes to adapt the network, improves issue resolution from weeks and months to hours, and dramatically reduces security breach impact. Initial analysis with field trial customers and internal testing have shown a reduction in network provisioning time by 67%, improved issue resolution by 80%, reduced security breach impact by 48%, and opex savings of 61%.

·         Network Data Platform and Assurance. This powerful new analytics platform efficiently categorizes and correlates the vast amount of data running on the network and uses machine learning to turn it into predictive analytics, business intelligence and actionable insights delivered through the DNA Center Assurance service.

·         Encrypted Traffic Analytics. Today, almost half of cyber-attacks are hidden in encrypted traffic and this number keeps growing. By utilizing Cisco’s Talos cyber intelligence and machine learning to analyze metadata traffic patterns, the network can identify the fingerprints of known threats even in encrypted traffic, without decrypting it and impacting data privacy. Only Cisco can enable IT to detect threats in encrypted traffic with up to 99% accuracy, with less than 0.01% false positives. As a result, the new network provides security while maintaining privacy.

·         Catalyst 9000 Switching Portfolio. Cisco is introducing a new family of switches built from the ground up for the new realities of the digital era, centered on the demands of mobility, cloud, IoT and security. The Cisco Catalyst 9000 delivers unmatched security, programmability and performance by innovating at the hardware (ASIC) and software (IOS XE) layers. 
·         Software Subscription. Cisco is now making software subscription an essential element of its flagship campus switching portfolio. When purchasing the new Catalyst 9000 family of switches, customers will access the DNA software capabilities by subscription, either via pre-bundled Cisco ONE software suites or a-la-carte components. Available across the entire enterprise networking portfolio, Cisco ONE software provides businesses with access to ongoing innovation, budget predictability, and a more agile way to consume the technology.

·         DNA Services. To help customers embrace intuitive networking with speed and confidence, Cisco has created a new portfolio of services that leverage our proven experience, best practices and innovative tools. Whether customers are looking to transform their entire network or integrate new security and automation capabilities into their existing network, Cisco has a comprehensive lifecycle of advisory, implementation, optimization and technical services to help them on their journey. Cisco channel partners can also resell these services and build networking practices that incorporate software, security, automation and analytics for their customers.

·         Developer Center. Cisco is releasing a new DevNet DNA Developer Center with resources to help developers and IT professionals create network-powered applications and integrate them within their IT systems and workflows. This includes new learning tracks, sandboxes, and developer support resources for using APIs and building skills.

Availability
·         June 2017 – Catalyst 9300 & 9500 Series (orderable)
·         July 2017 – Catalyst 9400 Series (orderable)
·         August 2017 – DNA Center, SD Access (controlled availability)
·         September 2017 – Encrypted Traffic Analytics (scheduled to be available)
·         November 2017 – Network Data Platform (orderable), Assurance (scheduled to be available), SD-Access (scheduled for full availability)Supporting quotes:

Accenture
“As large organizations and governments pivot towards digital, their network infrastructures are coming under immense pressure – pressure to scale, pressure to secure, and pressure to enable digital business services. Working with Cisco, Accenture is accelerating our clients' digital journey through the adoption of dynamic, secure, and application-centric networking.”
Gene Reznik, Senior Managing Director, Ecosystem & Ventures, Accenture

DB Systel GmbH
“Transportation is at a disruptive shift; with SD-Access we can consolidate our locations across the country with consistent policy in one solid view.”
Sebastian Meissner, Network Architect, DB Systel GmbH

NASA
“The Cisco Catalyst 9000 has exceeded NASA’s mission-critical requirements for security and segmentation—and at twice the performance.”
Eric Latta, Solutions Architect. NASA

Royal Caribbean Cruises Ltd.
“From a technology standpoint, our cruise ships are like small cities. Cisco’s intent-based networking is transformational in how our IT can securely and remotely provision cruise ships around the world.” 
Michael Giresi, Chief Information Officer, Royal Caribbean Cruises 

Scentsy
“SD-Access automates network segmentation down to the user-level. This is a huge shift for the lean-IT experience.”
Kevin Tompkins, Network Architect, Scentsy
                                                                                                                                
Additional Resources
Executive Blog: The Need for More Intuitive Computing (Chuck Robbins)

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco. 

Gartner Announces Top 100 Vendors in IT


Apple Secured No. 1 Spot, Followed By Samsung and Google
DUBAI, United Arab Emirates – 22 June 2017 — Gartner, Inc. has unveiled the top global 100 vendors in IT in 2016 based on their revenue across IT (excluding communication services) and component market segments.
In the Gartner Global Top 100: IT vendors, Apple was the largest vendor with more than $218 billion in IT revenue — approximately $79 billion larger than the No. 2 vendor, Samsung Vendor Group (see Table 1). Gartner analysts presented these findings during the Gartner Tech Growth & Innovation Conference, which is taking place here through Wednesday.
For the first time, Gartner has published a ranking of the top 100 largest tech companies in the world based on estimates for their revenue across IT (excluding communication services) and component market segments. Technology business leaders can use the Gartner Global Top 100: IT to benchmark competitive performance against a shift from the Nexus of Forces (the convergence of social, mobility, cloud and information that drive new business scenarios) to digital business as the driver of IT purchasing.
"The needs of IT buyers are shifting. CEOs are focused on growth and are more focused on realizing business outcomes from their IT spend," said John-David Lovelock, vice president and distinguished analyst at Gartner. "The Nexus of Forces has been the focus of attention for many years, however, the impact of digital business is giving rise to new categories."
Table 1. Top Five Worldwide Vendors by IT and Components Revenue, 2016 (Billions of Dollars)
2016 Rank2015 RankVendor2016 IT Revenue2015 Revenue
11Apple218.1235.0
22Samsung Vendor Group139.1142.0
35Google90.174.9
43Microsoft85.788.1
54IBM77.879.6
Source: Gartner (June 2017)
The top three vendors (Apple, Samsung Vendor Group and Google) can attribute much of their size to their solid alignment with the Nexus of Forces. Microsoft was a large and influential company when the Nexus of Forces began, having grown to market leadership during the web and e-business phase, and has managed to pivot to remain relevant. IBM gained its size and market dominance in the very earliest IT markets when servers, storage and consulting services dominated. The need for these devices and services, along with mobile phones and PCs will remain — cloud will underpin all digital business initiatives — but they will become more commoditized and less of a driver for new projects and spending.
Digital Giants Will Leave Their Mark in 2017 
As enterprises increasingly digitalize their products and services, digital giants (Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent) can become involved in, or even take over, the digital experience. Gartner predicts that by 2021, 20 percent of all activities an individual engages in will involve at least one of the top seven digital giants.
"Digital giants effectively become gatekeepers for any business that delivers digital content and services to consumers," said Mr. Lovelock. "Any company that wants to engage consumers in, or through, their digital world will have to consider engaging with one or more of these digital giants."
The focus of the digital giants has mainly been in the consumer, citizen and employee world. Because the digital giants have not yet been as focused on business to business (B2B), there is opportunity for other companies to take the lead.
"In the B2B world of selling technology solutions to large enterprises, some of the digital giants have already had significant impact," said Mr. Lovelock. "For example, Amazon Web Services' cloud is disrupting enterprise hardware and software businesses dramatically. Apple's iOS devices are dominant within enterprise mobility, and Google's presence beyond search into browsers, cloud office and more is growing."
Gartner clients can learn more in the report "Market Insight: Gartner Global Top 100 IT Vendors in 2016." This report features Gartner's ranking of IT companies by their revenue across IT (excluding communication services) and components market segments to help technology business unit leaders with their business planning, investment prioritization and competitive benchmarking. It is based on Gartner Vendor Revenue Profiles, which represent Gartner's analysis of a vendor's reported revenue mapped to Gartner's market segmentation. A "vendor," for the purpose of a Vendor Revenue Profile, is defined as a trading entity that sells a finished product either into a channel or directly to end users. A trading entity can be a subsidiary, joint venture, or division as long as they maintain a separate marketing, sales and customer support structure independent of the parent company or companies.
Data for all 100 vendors in the Gartner Global Top 100: IT can be found on Gartner's Vendor Revenue Profile portal. This interactive tool can be used to perform dynamic comparisons between vendor revenue across Gartner market segments to gain additional insight into the competitive landscape within various market segments and into the sources of revenue across a vendor's product portfolio.
About Gartner 
Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner’s comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit gartner.com

جارتنر نتشر قائمة أبرز 100 شركة تقنية معلومات

آبل احتلت المرتبة الأولى تلتها كل من سامسونج وجوجل

دبي، الإمارات العربية المتحدة، 22 يونيو 2017: كشفت مؤسسة الدراسات والأبحاث العالمية جارتنر عن قائمة أبرز 100 شركة متخصصة في مجال تقنية المعلومات خلال العام 2016 استناداً إلى إيرادات هذه الشركات من حيث تقنية المعلومات (باستثناء خدمات الاتصالات) والمكونات التقنية.

واحتلت شركة آبل المرتبة الأولى في هذا القائمة بعائدات تقنية بلغت أكثر من 218 مليار دولار – لتتفوق بما يقارب 79 مليار دولار أمريكي عن وصيفتها شركة سامسونج التي احتلت المرتبة الثانية على القائمة (انظر الجدول رقم 1). وعرضت جارتنر هذه النتائج خلال مؤتمر جارتنر للنمو والابتكار التقني والذي ينظم في دبي ويتواصل لغاية يوم الأربعاء.

ولأول مرة، تنتشر جارتنر التصنيف الخاص بأكبر 100 شركة تقنية في العالم استناداً إلى الإيرادات التي حققتها هذه الشركات في مجال تقنية المعلومات (باستثناء خدمات الاتصالات) وسوق المكونات التقنية. ويمكن لرواد وقادة الأعمال في مجال التكنولوجيا الاستفادة من قائمة جارتنر لأبرز 100 شركة تقنية في العالم لقياس الأداء التنافسي لعملية التحول مما يعرف بـ "رابطة القوى التقنية" (تقارب الوسائط الاجتماعية والتقنيات الجوالة والحلول السحابية وتقنية المعلومات التي تدفع سيناريوهات الأعمال الجديدة) إلى الأعمال الرقمية كدافع لقرارات الشراء التقنية.

وفي هذا الصدد، قال جون ديفيد لفلوك، نائب الرئيس، والمحلل البارز لدى مؤسسة الأبحاث والدراسات العالمية جارتنر: "باتت احتياجات المشترين لحلول تقنية المعلومات تشهد تغيراً ملحوظاً، وبات رؤساء تقنية المعلومات يركزون على تحقيق النمو، ويركزون أكثر على تحقيق نتائج مادية ولاستثماراتهم وانفاقهم على تقنية المعلومات. وشكلت رابطة القوى التقنية محط اهتمام الكثيرين لسنوات طويلة، إلا أن تأثير الأعمال الرقمية قد بات يؤسس لفئات تقنية جديدة".

جدول 1. أبرز خمسة شركات عالمية من حيث إيرادات تقنية المعلومات والمكونات، 2016 (بملايين الدولارات)
إيرادات تقنية المعلومات لعام 2015
إيرادات تقنية المعلومات لعام 2016
الشركة
تصنيف 2016
تصنيف 2015
235.0
218.1
آبل
1
1
142.0
139.1
سامسونج
2
2
74.9
90.1
جوجل
5
3
88.1
85.7
مايكروسوفت
3
4
79.6
77.8
آي بي إم
4
5
المصدر: جارتنر (يونيو 2017)

وأشارت أبرز ثلاث شركات (أبل، وسامسونج، وجوجل) إلى أن الكثير من حجم أعمالها يعود إلى التوائم والاصطفاف القوي لها مع مفهوم رابطة القوى التقنية؛ حيث أن الحاجة إلى هذه الأجهزة والخدمات مع الهواتف الذكية والكمبيوترات المكتبية ستبقى (الحلول السحابية ستدعم كافة مبادرات الأعمال الرقمية)، إلا أنها ستتحول إلى مفاهيم سلعية واستهلاكية أكثر ومحفز أقل أهمية للمشاريع وعمليات الانفاق.

الشركات العملاقة في مجال الخدمات الرقمية ستترك بصمتها خلال العام 2017:
مع بذل الشركات والمؤسسات المزيد من الجهود لإضفاء الطابع الرقمي على أعمالهم ومنتجاتهم، يمكن للشركات العملاقة في مجال التكنولوجيا (جوجل، وأبل، وفيسبوك، وأمازون، وبيدو، وعلي بابا، وتنسنت) الانخراط بشكل أكبر أو حتى السيطرة على التجربة الرقمية بشكل كامل.

وأضاف لفلوك قائلاً: "باتت الشركات التقنية العملاقة بمثابة الحراس لأي عمل يوفر خدمات ومحتوى رقمي للمستهلكين. ويتوجب على أي شركة راغبة بتحقيق التفاعل بين عملائها وعالمها الرقمي النظر في التعامل مع واحدة أو أكثر من هذه الشركات العملاقة".

ونظراً لعدم تركيز الشركات العملاقة في مجال الخدمات الرقمية على الأعمال الموجهة للأعمال، فهناك فرصة للشركات الأخرى لأخذ زمام المبادرةوتحقيق الريادة في هذا المجال.
 
 

AUC CELEBRATES JUNE 2017 UNDERGRADUATE COMMENCEMENT AND AWARDS ABDUL AZIZ AL GHURAIR AN HONORARY DEGREE



June 18, 2017, Cairo – The American University in Cairo (AUC) held yesterday its June 2017 undergraduate commencement ceremony that witnessed the graduation of a total of 634 students, of whom 108 were distinguished as cum laude, 114 as magna cum laude, and 130 as summa cum laude. His Excellency Abdul Aziz Al Ghurair, CEO of Mashreq Group and chairman of the board of trustees of the Abdulla Al Ghurair Foundation for Education, received an honorary Doctor of Humane Letters from AUC in recognition of his global leadership and dedication to transforming the educational landscape and providing learning opportunities for deserving students throughout the Arab world.
 “Class of 2017, you are among the best positioned young people in our region. I urge you to begin your journey of giving early,” said Al Ghurair, addressing the graduating class and touching on the importance of philanthropy, encouraging students to begin thinking of ways to contribute to their community as soon as possible.
Speaking at the ceremony, AUC President Francis J. Ricciardone said, "We have so much to celebrate today, many people to honor, not least our graduates." Ricciardone introduced Al Ghurair as an example for students to seek to emulate as they move forward. “Your dedication to empowering the youth of this region, your drive to constantly innovate and your push to lead a growing network of like-minded and dedicated philanthropists are truly inspirational,” said President Ricciardone.
Al Ghurair is the president of FBN GCC, a nonprofit international network that is run by family businesses, for family businesses. Al Ghurair is also a trustee of New York University President’s Global Council and is on the board of directors of Emirates Foundation. Since 2012, Al Ghurair has been the chairman of the UAE Banking Federation. Al Ghurair has received numerous honors and recognitions for his leadership in business and philanthropy,
Al Ghurair gave the graduates three pieces of advice based on his personal experience: 1) Always challenge the status quo; 2) Persevere in the face of adversity; and 3) Give back to your country and region. He also urged them to make strides as leaders, engaging with their communities and sharing the knowledge they’ve built at AUC. He thanked President Ricciardone and AUC for being among four partner universities in the region to support his vision for education. “I want to mention a special thanks to President Riccardione and all of AUC for opening their doors to Al Ghurair Scholars from Egypt and the Arab world,” said Al Ghurair. “We share the vision that philanthropic foundations, education institutions and others can and must come together to open access to education to those who need it the most.”
He added, “This is why I am so pleased that AUC is one of the first to step up to work with the Abdulla Al Ghurair Foundation for Education to offer scholarships to high-achieving refugee youth. This is part of a new drive I am personally championing to ensure that no young person uprooted by conflict in our region should ever have to go without an education. “
Students were recognized for their significant academic and extracurricular accomplishments at the ceremony. The President’s Cup as well as the Mohamed El Beleidy Academic Award was awarded to the graduating seniors with the highest grade point average: Adham Mokbel Riad, Mohamed Ashraf Abdelghany, Mostafa Ashraf Sabry, Shahd Maneh Fouad, and Yasmin Bahaieldin Abougazia. The Parents Association Cup, given to the student who has demonstrated exceptional capability in blending academic achievement with a major contribution to student activities, was presented to Ali Assem Shaltout. The Omar Mohsen Athletic Achievement Cup was awarded to Dina Alaa Meshref and the Student Government Cup was awarded to Farida Fouad Hetta and Samer Atef Melek.
In addition to the achievement cups, awards presented included the Ahmed El Mehallawi Family Award, given to George Tharwat Adly; the Dr. Abdel Rahman El Sawy Award, recognizing Muhammad Ahmed Elgebali; and the Nadia Younes Award for Public and Humanitarian Service, awarded to Amira Hassan Mostapha; and the Valerie Farag Music Award, recognizing the highest performing student in music performance or music technology, Myrna Nadim Ghanem. The Ahmed Zewail Prize for Excellence in the Sciences and Humanities was presented to Lara Aasem Ahmed for her essay titled "Ibn Khaldun's iPad: Towards Interdisciplinary Collaboration Between Social and Computer Science.”Faculty Merit Awards were presented to Doris Jones, senior instructor in the Department of Rhetoric and Composition who received the Excellence in Teaching Award, and Ahmed Abdel Meguid, associate professor in the Department of Accounting who received the Excellence in Academic Service Award.
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SODIC Hosts Annual Media Iftar



Overlooking the River Nile and enjoying the fresh breeze by the pool, SODIC hosted its annual media Iftar at Four Seasons Hotel Cairo at Nile Plaza. The Iftar was attended by Magued Sherif, Managing Director of SODIC and senior management team who welcomed the media. During the Iftar, Magued Sherif highlighted the key achievements of the company and the latest updates on SODIC’s projects and plans for the local market.   



سوديك تُنظم حفل إفطارها السنوي للإعلاميين بمناسبة شهر رمضان المبارك

نظّمت شركة سوديك حفل إفطارها السنوي بمناسبة شهر رمضان في فندق فورسيزونز نايل بلازا القاهرة بإطلالته الرائعة على نهر النيل. حضر الحفل ماجد شريف - العضو المنتدب لشركة سوديك وفريق الإدارة العليا الذين رحبوا بالمدعوين من الإعلاميين. وأثناء الإفطار، استعرض شريف أهم الإنجازات التي تمكنت سوديك من تحقيقها وأحدث المستجدات الخاصة بمشروعاتها وخططها المتنوعة في السوق المحلي.  
  

Volvo Cars safety experts receive prestigious award from US National Highway Traffic Safety Administration


Volvo Cars, the premium car maker synonymous with advanced safety systems, has once again been recognised for its contribution to improving traffic safety and reducing fatalities and serious injuries on our roads by the National Highway Traffic Safety Administration (NHTSA) in the United States.

Per Lenhoff, Senior Manager, and Magdalena Lindman, Technical Expert in Traffic Safety Data Analysis, who work at the Volvo Cars Safety Centre, one of the most advanced testing facilities in the automotive industry, have been recognised by NHTSA for their contribution to enhanced traffic safety.  Over the years they have worked on developing a range of systems including Run-off road occupant protection and both physical and CAE (Computer Aided Engineering) test methods that capture and replicate real-life crashes.

With a clear focus on addressing real-life safety, both Magdalena Lindman and Per Lenhoff have contributed substantially to the high safety performance levels of Volvo Cars’ latest products including the new XC60. The new XC60 launched with one of the highest levels of standard advanced driver assistance and steering support systems on the market.

“We are delighted to receive this recognition for our work,” said Magdalena Lindman, Technical Expert, Traffic Safety Data Analysis at Volvo Cars Safety Centre. “Our goal is to make our roads a safer place for everyone. This is why we place so much importance on understanding real-world data. At Volvo Cars we do not engineer our cars to just pass safety tests – we engineer them to save lives. That has always been our starting point.”

Lindman and Lenhoff join an exclusive club of Volvo safety engineers that have received this award over the years for their work on ground-breaking safety innovations.

“We are very pleased that Magdalena and Per have received this recognition from NHTSA for their outstanding work. Volvo Cars foundation is built upon protecting people, understanding their needs and making their lives better. Our consistent approach to addressing real-life safety has had a clear impact on the lives of many people over the years. Our vision is that no one should be killed or seriously injured in a new Volvo car by 2020,” said Malin Ekholm, Vice President, Volvo Cars Safety Centre.

Volvo Cars is unique in the automotive industry for its approach to safety. Since 1970 the Swedish marque have been collecting data from thousands of real-world accidents with the aim of better understanding and addressing real-life safety needs. The Safety Vision and Real-Life Safety are part of Volvo Cars’ sustainability programme – Omtanke. 
-------------------------------

Volvo Car Group in 2016
For the 2016 financial year, Volvo Car Group recorded an operating profit of 11,014 MSEK (6,620 MSEK in 2015). Revenue over the period amounted to 180,672 MSEK (164,043 MSEK). For the full year 2016, global sales reached a record 534,332 cars, an increase of 6.2 per cent versus 2015. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.



"فولفو" تحصد جائزة مرموقة من "الإدارة الوطنية لسلامة المرور على الطرق السريعة" الأمريكية
أعلنت شركة "فولفو للسيارات" الرائدة عالمياً في صناعة السيارات الفاخرة والتي طالما اقترن اسمها بأنظمة السلامة المتقدمة، أنها حازت مرة أخرى على اعتراف عالمي في مجال مساهمتها بتحسين السلامة المرورية والحدّ من الوفيات والإصابات الخطيرة على الطرق من قبل "الإدارة الوطنية لسلامة المرور على الطرق السريعة" ((NHTSA) في الولايات المتحدة الأمريكية.

ونال بير لينهوف كبير المديرين وماغدالينا ليندمان الخبيرة التقنية في تحليل بيانات السلامة المرورية اللذين يعملان في مركز السلامة في "فولفو للسيارات"، وهو أحد أكثر مراكز الاختبارات تقدماً في صناعة السيارات، اعترافاً من "الإدارة الوطنية لسلامة المرور على الطرق السريعة" في الولايات المتحدة لمساهمتهما في تطوير السلامة المرورية. وسعى لينهوف وليندمان على مدار أعوام إلى تطوير مجموعة من الأنظمة بما في ذلك حماية مستخدمي الطرق الوعرة بالإضافة إلى الاختبارات الحسية والاستعانة بالهندسة الكمبيوترية على حدّ سواء، من أجل استخلاص الدروس من حوادث الاصطدام الفعلية.

مع التركيز الجلي على معالجة مسألة السلامة بواقعية، أسهم كل من ماغدالينا ليندمان وبير لينهوف بشكل كبير في تعزيز أداء مستويات السلامة العالية في أحدث طرز "فولفو للسيارات" بما في ذلك XC60 الجديدة التي أُطلقت مؤخراً متسلحة بواحدة من أعلى مستويات السلامة في السوق لنظامي ”مساعد السائق المتقدم" و"دعم عجلة القيادة".

وقالت ماغدالينا ليندمان الخبيرة في تحليل بيانات السلامة المرورية في مركز السلامة في "فولفو للسيارات"، "نحن سعداء بتلقي هذا التقدير لعملنا". وتابعت "هدفنا هو جعل طرقاتنا مكاناً أكثر أماناً للجميع. وهذا هو السبب الذي يقف وراء صبّ اهتمامنا على فهم البيانات في العالم الحقيقي. فنحن في فولفو للسيارات لا نقوم بهندسة سياراتنا لمجرد اجتياز اختبارات السلامة، بل نُقدم على ذلك من أجل إنقاذ الأرواح. لقد كان ذلك دائماً نقطة إنطلاقنا".

ويشار إلى أن ليندمان ولينهوف قد انضما إلى نادي مهندسي فولفو للسلامة المتميزين الذين حصلوا على هذه الجائزة على مرّ السنين لقاء انكبابهم على ابتكارات السلامة الرائدة.

من جهته، قال مالين إكهولم، نائب رئيس مركز السلامة في "فولفو للسيارات"، "نحن سعداء جداً بأن ماغدالينا وبير قد نالا هذا الاعتراف من الإدارة الوطنية لسلامة المرور على الطرق السريعة في الولايات المتحدة الأمريكية لقاء عملهم المتميّز. إن مؤسسة فولفو مبنية على مبدأ حماية الناس وفهم احتياجاتهم وجعل حياتهم أفضل".

وأضاف "إن لنهجنا المتماسك الهادف إلى معالجة مسألة السلامة بواقعية له أثر واضح على حياة العديد من الناس على مرّ السنين. إن رؤيتنا هي أنه لا ينبغي أن يُقتل أو يتعرّض أحد لإصابات خطيرة في سيارة فولفو الجديدة بحلول العام 2020".

وتتميز "فولفو للسيارات" في مجال صناعة السيارات نظراً لمقاربتها لمسألة السلامة. فمنذ العام 1970، فإن هذه الماركة السويدية تقوم بجمع البيانات من آلاف الحوادث المرورية في العالم بهدف فهمٍ أفضل لاحتياجات السلامة الفعلية ومعالجتها. إن الرؤية المتعلقة بالسلامة والسلامة الفعلية هما جزء من برنامج "فولفو للسيارات" للاستدامة –" Omtanke".
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 مجموعة فولفو للسيارات في 2016/2015

 لسنة 2016 المالية، حققت مجموعة فولفو ربحاً تشغيلياً بلغ 11014 مليون كرونا سويدية (6620 مليون كرونا سويدية في 2015). وبلغت الإيرادات خلال هذه الفترة 180672 مليون كرونا سويدية (164043 مليون كرونا سويدية). سجّلت المبيعات العالمية لكامل سنة 2016 رقماً قياسياً وصل إلى 534332 سيارة، وبزيادة قدرها 6.2 بالمائة بالمقارنة مع 2015. سمحت المبيعات القياسية مع الربح التشغيلي لمجموعة فولفو للسيارات بمواصلة الاستثمار في مخططها التحويلي العالمي.


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