Dhofar Global pursues strategic expansion plans to establish presence in three more GCC countries by 2020

Move supported by organic growth in UAE where it will launch new cleaning solutions & fragrance diffuser

January 11, 2017 – In line with its strategic expansion plans, Dhofar Global, a leading supplier of hygiene products in the Middle East, is looking to enter at least one GCC country in 2017 and two more by 2020. The move complements the robustness of the region’s cleaning and hygiene sector and its strong organic growth in the UAE, where it recorded a surge of 40 per cent in 2016. The new expansionary policy will be supported by the launch of advanced cleaning solutions and innovative fragrance diffusers in the UAE.  

The outlook for the UAE’s cleaning and hygiene sector is optimistic following significant growth registered in the last nine years along with the launch of specialised products and services. The domestic market has received a major boost with the introduction of advanced technology and application software, enabling it to adopt a more scientific and sustainable approach towards a safe, clean and green environment. The UAE Government’s initiatives such as the promotion of the best hygiene practices and a clean community have contributed to the growth as well.  

Chandan Singh, CEO, Dhofar Global, said: “Dhofar Global has witnessed a remarkable growth of 40 per cent over 2015. As the region prepares to host two major events - Expo 2020 and the 2022 FIFA World Cup - we are bullish about growing by more than 50 per cent in 2017 as they will positively impact the volume of our business. The massive projects being launched and executed in the UAE will create more opportunities in the cleaning and hygiene sector and therefore support our expansion plans.”

“The growth will be accompanied with challenges such as educating clients about new products and services; however, as the market leader in the away-from-home (afh) segment, we take it as our responsibility to raise awareness among customers about the importance of hygiene and inform them about new cleaning solutions,” concluded Singh.

"ظفار العالمية" تواصل خططها التوسعية لترسيخ حضورها ضمن ثلاثة دول أخرى في مجلس التعاون الخليجي بحلول العام 2020

الخطوة التوسعية يدعمها نمو السوق العضوي في الإمارات وسعي الشركة لإطلاق منتجات تنظيف جديدة ومبتكرة

11 يناير 2017 - في إطار خططها التوسعية الاستراتيجية، تسعى "ظفار العالمية" الشركة الرائدة في مجال توفير منتجات التنظيف في الشرق الأوسط، إلى دخول دولة واحدة على الأقل من دول مجلس التعاون الخليجي خلال العام الجاري واثنتين أخريين بحلول العام 2020. وتعزز هذه الخطوة من قوة قطاع التنظيف والنظافة في المنطقة وتأتي استكمالاً للنمو القوي للشركة في دولة الإمارات حيث سجلت زيادة بنسبة 40% في مبيعاتها خلال العام الماضي. وسيتم دعم هذه السياسة التوسعية الجديدة عن طريق إطلاق أجهزة مبتكرة للعطور وحلول تنظيف متطورة في السوق الإماراتي.

ويشهد قطاع النظافة والتنظيف في دولة الإمارات حالة من التفاؤل بعد النمو الكبير خلال السنوات التسع الماضية إلى جانب إطلاق منتجات وخدمات متخصصة. كما تلقى القطاع المحلي دفعة قوية مع إدخال التكنولوجيا المتقدمة وبرامج التطبيقات، ما مكنه من تبني منهجية علمية ومستدامة تهدف إلى تحقيق بيئة آمنة ونظيفة وخضراء. كما ساهمت مبادرات الحكومة الإماراتية مثل الترويج لأفضل ممارسات النظافة وخلق مجتمع نظيف في هذا النمو أيضاً.

وقال تشاندان سينغ، الرئيس التنفيذي لشركة "ظفار العالمية": "شهدنا نمواً ملحوظاً بنسبة بلغت 40% خلال العام 2015. ومع استعدادات المنطقة لاستضافة حدثين كبيرين هما؛ معرض "إكسبو 2020" (Expo 2020) وكأس العالم لكرة القدم 2022، فإننا متفائلون بتحقيق نمو بنسبة 50% خلال العام الجاري على اعتبار أن هذين الحدثين سيكون لهما تأثير إيجابي على حجم أعمالنا. وستسهم المشاريع الضخمة التي يتم إطلاقها وتنفيذها في دولة الإمارات في خلق المزيد من الفرص في قطاع التنظيف والنظافة، ما يدعم بالتالي خططنا التوسعية".

واختتم سينغ: "سيرافق هذا النمو تحديات كتثقيف العملاء حول المنتجات والخدمات الجديدة. ولكوننا الشركة الرائدة على مستوى السوق في مجال منتجات النظافة، فإنه تقع على عاتقنا مسؤولية توعية العملاء حول أهمية النظافة واطلاعهم على الحلول الجديدة في هذا المجال".

Fortinet Appoints Phil Quade as Chief Information Security Officer

Former NSA Cyber Task Force Executive Joins Fortinet Leadership to Drive Infrastructure Security, Expand Federal Program and Serve as Strategic Customer Advisor

Dubai, UAE, January 11, 2017:

Fortinet® (NASDAQ: FTNT), the global leader in high-performance cybersecurity solutions, today announced the appointment of Phil Quade as Chief Information Security Officer (CISO). Quade will take responsibility for Fortinet’s information security and ensure compliance with the latest global regulations and standards across all systems. He will lead the strategy and expansion of Fortinet’s Federal and Critical Infrastructure business. Additionally, Quade will serve as a strategic consultant to Fortinet’s C-Level enterprise customers to help inform product development and innovation based on evolving cybersecurity requirements. He will report to founder, chairman and CEO, Ken Xie.

“The cybersecurity challenges facing our enterprise customers today are getting increasingly complex with a threat landscape that is rapidly evolving,” Ken Xie, founder, chairman of the board and chief executive officer at Fortinet. “With Phil’s extensive background working at the National Security Agency and with the Defense Department he brings incredible insight on the technologies, threat landscape and partnerships needed to deliver the most effective approaches to data security. He is a strong addition to our executive leadership team and will be focused on safeguarding Fortinet’s information technology and assets, expanding our strategic national programs, as well as serving as a trusted advisor to our C-Level enterprise customers.”

Quade brings more than three decades of cybersecurity and networking experience working across foreign, government, critical infrastructure and commercial industry sectors at the National Security Agency (NSA) at the highest levels of the White House and Congress. Prior to Fortinet, Quade was the NSA Director’s Special Assistant for Cyber and Chief of the NSA Cyber Task Force with responsibility for the White House relationship in Cyber. Previously, he served as the Chief Operating Officer of the Information Assurance Directorate at the NSA, managing day-to-day operations, strategy, planning, integration, and relationships in cybersecurity. Prior, Quade served as the head of the Information Operations Technology Center’s Advanced Technology Group, as a professional staffer to the U.S. Senate, and at the Office of the Director for National Intelligence. Additional assignments that Quade held at the NSA include computer and network security evaluator, cryptanalyst and policy management.

In his new role as Fortinet’s CISO, Quade will leverage his considerable experience in managing diverse and complex cyber strategies solutions with global intelligence and partnerships to ensure that both Fortinet and its global customers have the most effective, broad security postures.

“Bringing together the right mix of technology, threat intelligence risk management and partnerships to protect global information and assets is my passion. Fortinet’s Security Fabric vision aligns perfectly to what it takes to deliver an end-to-end, intelligent, scalable, and integrated security architecture for today’s digital economy,” said Mr. Quade. “I am thrilled to join Fortinet’s leadership team and contribute to its vision, both in leading our internal information security efforts as well as providing strategic guidance and programs to help safeguard our global customers.” 

Global Jet Centre Launch their new website

Finding the perfect charter jet has never been simpler

Dubai, UAE – Global Jet Centre launched their new and improved website making charter jets choosing easier than ever for a clientele of fast-paced nature. Global Jet Centre’s new website is a practical and customer empowering platform, giving clients independence through the ease of fully learning about, seeing and comparing charter jet services at their own convenience, without having to go through customer service agents.

Once on the home page, you are already amidst the clouds by landing on a full-screen beautiful sky animation background. Users can then scroll down to learn about the provided services with a brief description of each one, enabling users to identify at glance the one that best suits their needs; before choosing to ‘’read more’’ through a fully-detailed yet straight-to-the-point bullet point summary. Furthermore, requesting a quotation or call back is simply a click away as time-consuming forms have been replaced by short and easy to fill ones found at the Menu Bar, fixed at the top of the page.

“The idea behind re-launching our website was not just to improve its design; we want our VIP customer service experience to begin the moment our clients reach our platform, while providing them with the tools to make the right choices that are the most suitable for their needs.”  Naushad Ahmad, Managing Partner

Newly added features such as the Empty Leg section updates clients with the latest availabilities in a clear-cut grid, including the date, route, aircraft type, passenger capacity and more; giving regular Global Jet Centre and new clients alike the chance to make use of the Empty Leg slots by subscribing and receiving the latest updates.  

Global Jet Centre’s new website is a pleasure to browse through with its smooth Infinite Scrolling design, elegant shades of Gold and dark Blue and exquisite high definition aircraft photography. In addition to the aesthetics, Global Jet Centre’s latest website edition has been entirely rewired to cater to their busy clientele in the handiest, most user-friendly and time-efficient manner.

The algorithm behind the platform is comprehensive information regarding each aircraft and service, made easy to find and read, paired with modern elegance.

For more information visit http://www.globaljetcentre.com/

Sharjah Tatweer explores ways to promote innovation, creativity and leadership among young people

January 11, 2017 - In a move to promote the latest innovative trends covering the quest for excellence, the Sharjah Tatweer Forum (STF), an initiative under the umbrella of the Rubu’ Qarn Foundation, has recently organized a visit to the Mohammed bin Rashid Centre for Government Innovation, a Dubai-based organization aimed towards stimulating and enriching the culture of innovation within the government sector and SAP, the leading multinational software corporation. The visit introduced ways to develop and improve human capabilities, particularly in terms of innovation, creativity, knowledge and leadership, under the framework of STF’s commitment to achieve the objectives of the National Innovation Strategy and UAE’s Vision 2021. The STF’s Sharjah Leadership Program (SLP) is aimed towards stimulating innovative knowledge and entrepreneurship among young leaders and to encourage their participation in efforts to further in more development and growth for Sharjah and UAE.

The tour  to the Mohammed bin Rashid Centre for Government Innovation, aims to enhance the nation’s competitiveness and make it one of the world’s most innovative countries, the Mohammed bin Rashid Centre for Government Innovation works towards promoting innovation as the key pillar of the UAE government. The visit to was a unique opportunity for technology companies to gain insight about the government entities’ human resources and their expertise.

Jassem Albloushi, Member of Board of Trustees, Rubu’ Qarn Foundation, said: “The visit to Mohammed bin Rashid Centre for Government Innovation falls in line with the SLP’s efforts to empower young leaders with leadership, decision making, creativity, entrepreneurship, quality and innovative skills—all of which are considered fundamental pillars needed in achieving first place in global competitiveness. This visit is an excellent platform to have a key overview on the tactics of consolidating innovation and excellence in the culture of organizations, governments and community, which is one of Rubu’ Qarn objectives to rehabilitate the national resources needed in building the emirate’s future.”

The tour, which concluded at SAP, the enterprise software giant, was divided into two sessions and focused on innovation management. The agenda of the first session was the Leadership Workshop on ‘Smart Sharjah’ initiative which discussed a framework and a set of tools to help participants lead their organizations and people towards innovation. Topics covered during the session included Overview of Innovative Models - a basic overview of two different innovative models and their implementation in an organization; Innovative Models in Action - a group exercise to implement innovative models in different industries using various resources; and the Art of Innovation - A Design Thinking Approach (Part 1) - overview of design thinking and innovation with human-centric approach.  

The afternoon session continued with the second part of the Art of Innovation - A Design Thinking Approach where the group identified the challenges and thought of possible solutions to overcome them which can be filtered and combined into actions. The topics covered during this session were Pitching Innovation with Impact - creating low-fidelity prototypes of core ideas and change management about innovation; Business Modelling - creating a business model of the idea; and Financing Innovation - understanding key performance indicators (KPIs) and return on investment (ROI) metrics for innovation, followed by a Wrap Up.

“The STF is keen on working closely with the government, especially on matters of innovation, creativity and the development of a model corporate culture. The move complements the efforts to achieve a knowledge-based society that is globally competitive and innovative. The visit we have conducted today falls in line with our SLP initiative, which looks towards achieving and promoting a culture of corporate excellence based on innovation and creativity and also in support of the efforts to make Sharjah highly sustainable," concluded Albloushi.

Rubu’ Qarn Foundation was launched by a managerial Emirati Decree by H.H Shaikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs, which aims to build a generation of Emiratis capable of leading the future and adhering to their Arabian and Islamic identity. The foundation is considered to be the first of its kind, both regionally and nationally, to set focus on the development of young leaders over 25 years of their lives. Under its umbrella, the foundation operates key groups like the Sharjah Children Center, Sharjah Youth Centers, Sajaya Young Ladies of Sharjah and the Sharjah Tatweer Forum—all working to enhance efforts and invest in today’s young leaders for the benefit of Sharjah, UAE and the international community.  

"الشارقة للتطوير" يستشرف آفاق جديدة لتعزيز الابتكار والإبداع والقيادة لدى الشباب

الإمارات العربية المتّحدة، 11 يناير 2017 - في إطار التزامه الوثيق بدفع عجلة مسيرة الابتكار والابداع التي تقودها إمارة الشارقة، استعرض "منتدى الشارقة للتطوير"، أحد المؤسسات المنضوية تحت مظلة "مؤسسة ربع قرن لصناعة القادة والمبتكرين"، آخر الاتّجاهات الإبداعية الناشئة، وذلك على هامش زيارة وفد رفيع المستوى من المنتدى إلى "مركز محمد بن راشد للابتكار الحكومي" وشركة "إس. إيه. بي"، عملاقة برمجيات الأعمال، إحدى المؤسّسات المتخصّصة بتحفيز وإثراء ثقافة الابتكار في القطاع الحكومي والتي تتّخذ من دبي مقراً رئيساً لها. وتخلل اللقاء الوقوف على أهم الجوانب والقضايا المتعلّقة بسبل الارتقاء بقدرات الكفاءات البشرية ذات الصلة بالابتكار والإبداع والمعرفة والقيادة، في إطار الحرص المشترك على دعم الجهود الرامية إلى تحقيق أهداف "الاستراتيجية الوطنية للابتكار" و"رؤية الإمارات 2021". وجاءت هذه الزيارة كواحدة من المبادرات المتعدّدة المنضوية تحت مظلة "برنامج الشارقة للقادة"، في سياق المساعي الحثيثة لتحفيز ثقافة الابتكار وريادة الأعمال بين أوساط القيادات الشابة، وتوفير السبل اللازمة لتفعيل مساهمتهم في تعزيز عملية صنع القرار ودفع المسيرة التنموية الطموحة في إمارة الشارقة ودولة الإمارات.

وتضمن اليوم الأوّل من الجولة زيارة "مركز محمد بن راشد للابتكار الحكومي"، حيث تمحورت النقاشات حول أفضل الممارسات المبتكرة وآليات نشر ثقافة الابتكار، التي تشكّل ركيزة أساسية من ركائز العمل الحكومي في دولة الإمارات وعاملاً رئيساً لتعزيز القدرة التنافسية للدولة على الخارطة العالمية والارتقاء بحكومة الإمارات لتكون في مصاف الحكومات الأكثر ابتكاراً على مستوى العالم . وشكّلت هذه الزيارة فرصةً ممتازةً لوفد "منتدى الشارقة للتطوير" لنقل المعرفة واكتساب الخبرات في مجال إدارة الموارد البشرية في القطاع الحكومي وتنميتها لمواصلة مسيرة التحوّل الذكي والابتكار في دولة الإمارات.

وفي معرض تعليقه على الأمر، قال جاسم محمد البلوشي، عضو مجلس الأمناء لمؤسسة "ربع قرن": "تندرج الزيارة إلى "مركز محمد بن راشد للابتكار الحكومي" في إطار المساعي الحثيثة التي يقوم بها "برنامج الشارقة للقادة" لرفد الأجيال الصاعدة بالفنون القيادية ومهارات ريادة الأعمال والابتكار والإبداع والجودة وصنع القرار، والتي تمثل بمجملها ركيزة أساسية لتحقيق المراكز الأولى في سباق التنافسية الذي يفرض تبني منهجيات مبتكرة ومتجددة تواكب التطورات التنموية المتلاحقة. وتكمن أهمية هذه الزيارة في كونها منصةً ممتازةً للحصول على نظرة شاملة حول آليات ترسيخ الابتكار والتميز كثقافة مؤسسة وحكومية ومجتمعية، بما يصب في خدمة أهداف "مؤسسة ربع قرن لصناعة القادة والمبتكرين" في تأهيل كفاءات وطنية مبتكرة وقادرة على قيادة وصنع المستقبل."

وفي اليوم الثاني من الزيارة، توجّه الوفد إلى شركة "إس. إيه. بي"، عملاقة برمجيات الأعمال، لحضور جلستين تثقيفيتين حول إدارة الابتكار. وتخلّل جدول أعمال الجلسة الأولى سلسلة من الفعاليات التي شملت ورشة عمل لمناقشة أطر العمل المتّبعة واستعراض أفضل الممارسات والأدوات لتمكين المشاركين من الإدارة الصحيحة لمؤسّساتهم والكوادر البشرية بما ينسجم مع ثقافة الابتكار. كما شهدت الجلسة عدداً من الندوات التثقيفية والتفاعلية التي تمحورت حول عدّة مواضيع هامة، منها "نظرة شاملة حول نماذج الابتكار" التي سلّطت الضوء على نموذجين مختلفين للابتكار وكيفية تطبيق كل منها في مجال الأعمال؛ و"تنفيذ نماذج الابتكار" حيث عمل المشاركون ضمن فرق جماعية على تطبيق نماذج الابتكار ضمن مجالات مختلفة باستخدام الموارد المختلفة؛ و"فن الابتكار - نهج في التفكير التصميمي (الجزء الأوّل)" التي قدّمت نظرة شاملة عن مفهوم التفكير التصميمي والابتكار من منظور مرتكز على الموارد البشرية.

واستهلت الجلسة الثانية باستكمال الندوة التثقيفية بعنوان "فن الابتكار - نهج في التفكير التصميمي" والتي قام المشاركون خلالها  بمناقشة التحديات القائمة وإيجاد الحلول المحتملة لمواجهتها وجمع الأفكار المقترحة ليتم دراستها والمباشرة في تنفيذها. وركّزت الجلسة الثانية حول الوقوف على عدد من الموضوعات ذات الأهمية الكبيرة في المجال، في مقدّمتها "دفع عجلة الابتكار ذات التأثير" حيث تم إرساء نماذج أولية للأفكار الرئيسة التي تم تداولها ومناقشة العلاقة بين إدارة التغيير والابتكار؛ تبعها ندوة حول "نمذجة الأعمال" لابتكار نماذج أكثر دقة للأعمال المستوحاة من هذه الأفكار؛ وأخرى بعنوان "تمويل الابتكار" للتعريف بمؤشرات الأداء الرئيسة والمعايير المتعلقة بالعائد على الاستثمار في الابتكار. وتم في ختام الجلسة تنظيم ندوة شاملة للوقوف على كافة التوصيات والمقترحات التي تمخّضت عنها الجلستان.

وإختتم البلوشي: "نحرص على العمل وفق التوجه الوطني بجعل الابتكار والإبداع ثقافة مؤسسية راسخة، من خلال إيجاد بيئة متكاملة من شأنها دفع عجلة التميز الإبداعي، بما يدعم المساعي الرامية إلى بناء مجتمع معرفي تنافسي ومبتكر يحقق الأهداف التنموية الشاملة لإمارة الشارقة. وجاءت زيارتنا إلى " إس. إيه. بي" لتصب في هذا الاتجاه، باعتبارها امتداداً حقيقياً لجهود "منتدى الشارقة للتطوير" و"برنامج الشارقة للقادة" في الوصول إلى أرقى معايير التميّز المؤسسّي وفق دعائم متينة قوامها الإبداع والابتكار، ودعم التطلّعات الطموحة في جعل الشارقة مدينة مستدامة".

ويجدر الذكر بأنّ "مؤسسة ربع قرن لصناعة القادة والمبتكرين" تأسست بموجب قرار إداري صادر عن قرينة صاحب السمو حاكم الشارقة، سمو الشيخة جواهر بنت محمد القاسمي رئيسة المجلس الأعلى لشؤون الأسرة، بهدف بناء جيل إماراتي قادر على قيادة المستقبل والتأثير فيه، ويلتزم في الوقت ذاته بهويته الوطنية وقيمه العربية والإسلامية وانتمائه الإنساني العالمي. وتعد المؤسسة الأولى محلياً وعربياً وإقليمياً التي تعمل على تطوير شخصية الإنسان على مدى 25 عاماً، مع التركيز على الارتقاء بمجموعة واسعة من المهارات والقدرات، التي تبني جيلاً متكاملاً من الكفاءات المؤهلة لدفع عجلة التنمية الشاملة في المستقبل. وتضم المؤسسة تحت مظلتها كل من "مراكز الأطفال بالشارقة" و"ناشئة الشارقة" و"سجايا فتيات الشارقة" و"منتدى الشارقة للتطوير"، لتعمل بذلك على تفعيل الجهود واستثمارات الطاقات فيما يعود بالنفع على إمارة الشارقة ودولة الإمارات ويخدم المجتمع الدولي ككل.

Sophos Announces Special Partner Initiatives Focused On SMB in the Middle East

With limited capability to manage the growing complexity and sophistication of IT security, SMBs in the region are especially vulnerable.

Dubai, UAE, January 11, 2017 – Sophos(LSE: SOPH) today announced a new initiative for small and medium sized businesses (SMB) in the Middle East.  The special training and incentive initiative for channel partners is designed to enable them to address small and medium businesses as a focus for their go-to-market activities.  

Speaking on the new initiative, Mr. Harish Chib, vice president, Middle East and Africa, Sophos said, “With the growing volume of sophisticated and targeted threats across the world, small businesses without dedicated security resources are particularly challenged to stay secure. They often do not have adequate skilled security staff on board and have invested more on managing business challenges than on IT security infrastructure.  The strategy of adding layer upon layer of security technologies is really no longer practical or effective. It is costly and complex and out of reach for a vast majority of businesses. Hence, we felt it is important to cater to this segment.”

“Our intention is to help incentivize our channel partners to better serve and support our customers in this market segment with security knowledge and expertise. Channel partners, who meet these targets will incentivized and rewarded by Sophos for their efforts, where they will be able to earn back by way of price discounts and credit for certification training,” Mr. Chib added.

Sophos also announced a special pricing and rebate promotion for channel partners targeting the small and medium business end users. As part of this special incentive, partners can get a return through reduced pricing and extra training initiatives.

“Sophos is a 100% channel driven IT Security Company offering synchronized security through our next-generation portfolio of endpoint, network or cloud security solutions. As part of our ‘Channel First – Channel Only’ sales strategy, we are committed to providing simple and comprehensive security solutions to not only the mid-market enterprises but also the SMB segment and the channel partners that serve them. We are confident that our new training and incentive initiative will encourage our regional channel partners and gear them to cater to the ever-growing SMB segment in the Middle East,” Mr. Chib explained.

Within the Middle East and Africa, Sophos has built its regional channel partner program based on feedback from its distributors and reseller channel partners. The regional partner program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards.

Partners are now able to manage all Sophos solutions for every customer through the company’s centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activities. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.

The primary objective of the Sophos partner program is to equip partners with training and resources that enable them to sell, market, distribute and implement the company’s award-winning cloud, network, server and end-user protection solutions to organizations of all sizes. It provides access to the company’s portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind.  

The Sophos Partner Program for Middle East and Africa

The partner program consists of four levels: Authorized Entry Level, Silver, Gold and Platinum, based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers. The program includes offerings such as:

• Simple deal registration and discount structure: Sophos’s partner program is easy to implement, predictable, equitable and reliable. Partners can either interact with Sophos directly or use the Partner Portal to do so, which offers a set of tools to simplify deal registration and get pricing
• Strong product and solutions portfolio: Our partners have complete access to Sophos’s award-winning network, server and end user protection solutions, including Sophos Cloud
• Sales and marketing tools: Partners can benefit from a flexible and generous partner program, with dedicated support, deal registration protection and competitive margins
• Training and certification: Focus on training and technical enablement helps partners increase the skill and competency of their sales and technical professionals, providing them with the knowledge to successfully sell, demo, deploy, support and service Sophos products

The Partner Program for MEA illustrates Sophos commitment towards being a truly channel first company that creates programs and incentives for better channel enablement and to accelerate Sophos partner profitability.