Southeast Asian Tech Companies Boost
UAE-Singapore Bi-Lateral Trade to USD 13.5 Billion, Says International Enterprise
Singapore
Online-Exclusive Product Launches and Digital
Customer Platforms Among Southeast Asian Marketing Innovations Unilever
International Presents at GITEX Technology Week;
Dubai,
United Arab Emirates
Dubai is increasingly the
hub for Southeast Asian innovators expanding to emerging markets in the Middle
East and Africa, according to experts speaking at GITEX Technology Week.
Thanks to increasing
purchasing power, Internet penetration, and online offerings, the ASEAN
e-commerce market is set to grow more than nine-fold from USD 7 billion in 2013
to more than USD 67 billion by 2017, according to a recent report by
consultancy AT Kearney.
This market growth
presents a strong opportunity for digital marketing firms and startups to
expand their innovations from Southeast Asia and localise them to emerging
markets. Many of these firms are based in Singapore, a major business hub and
the top Southeast Asian city for startup support, according to a recent ranking
by the Compass Startup Ecosystem.
“Singapore’s digital-first
companies and startups need to expand quickly, and emerging markets such as the
Middle East, Africa, and Asia present the biggest growth opportunities,” said Aseem
Puri, the Singapore-based Marketing Head at Unilever International.
He headlined the digital
marketing conference GITEX Marketing Monday, part of the wider Vertical Days
programme on how technology impacts different industry verticals.
Aseem Puri represents the best of
Singapore-based digital marketing innovations. In his role, he launches and
builds Unilever brands across new
geographies, channels, and customers. Among the innovations he has led are
e-commerce-exclusive launches and building a global customer relationship
management platform for online direct marketing.
Now, Southeast Asia’s
multinationals and startups are turning to Dubai for expansion. For example,
the UAE is Singapore’s largest Middle East trading partner, with trade reaching
S$ 18.3 (about USD 13.5) billion in 2015, according to International Enterprise
Singapore.
“Digital marketing
innovations that work in Singapore hold high potential in Dubai and the Arabian
Gulf, with similar fast-growth markets, digitally-savvy English-speaking
affluent customers, and a supportive startup ecosystem,” added Aseem Puri.
At GITEX Marketing Monday,
fellow digital marketing innovators from AkzoNobel, Caesars Entertainment,
Facebook, LinkedIn are addressing topics such as mobile marketing, the
hyper-personal customer experience, and the augmented reality brand experience.
GITEX Technology Week and UAE Serve as Global
Startup Hubs
Organisers of GITEX
Technology Week, which is set to
host more than 4,000 exhibiting companies, 64 participating countries, 230
speakers, and more than 410 startups from 60 countries this year, are tapping
into Singapore’s experience, especially in regard to their support of digital
marketing best practices for Middle East companies and startups.
GITEX Technology Week consistently
attracts a strong showing by international tech companies, from global
corporations to niche brands, drawn by its unique access to emerging markets
from Africa, throughout the Middle East, to Central and South Asia.
The UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when theyThe UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when they The UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when they The UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when theyThe UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when they
The UAE is increasingly
becoming a global startup hub. The government of Dubai recently launched the
Dubai Future Accelerators, which provides a 12-week programme to bring together
top companies, entrepreneurs, and partners to develop technology innovations.
Startups are also a key
focus for the show under the GITEX Global
Startup Movement, which aims to support hundreds of startups from around
the world. Startups can validate their business plans as well as meet with
investors and venture capitalists, pitch for a USD 160,000 grand prize to
elevate their startups to a global ecosystem, and network with startup experts.
Southeast Asia-based
investors will play a central role at the GITEX Global Startup Movement.
Jeffrey Paine, Managing Partner of early stage seed fund Golden Gate Venture
will speak at the GITEX Global Startup Movement on valuation. Jayesh Parekh,
Managing Partner at early stage venture capital firm Jungle Ventures will meet
with startups to evaluate business plans.
The Singapore Cross Trade
agency will also host numerous companies at GITEX Technology Week, including
Navtech, a mobile device manufacturer for communications companies.
“The Middle East and
Africa are leapfrogging established markets in communications innovations.
GITEX and Dubai are hubs for reaching these markets, especially for savvy
customers that want the expertise and high quality craftsmanship that are
hallmarks of Singaporean companies,” said Abhinav Patodia, Chief Strategy
Officer at Navtech.
Trixie LohMirmand, the
Senior Vice-President for Exhibitions and Events Management at the Dubai World
Trade Centre, which hosts GITEX Technology Week, sees strong parallels between
Singapore and Dubai.
“Dubai’s vision for future growth is very close
to the Southeast Asian model – high-tech, service-based, built around trade,
business friendly, and international in its outlook. For any tech or e-commerce
business wanting to trade across Southeast Asia, Singapore is a major obvious
base. Similarly, when they want to expand beyond Southeast
Asia, Dubai is a logical next step, and GITEX is a good place to test the
water,” said Trixie LohMirmand.
For
more information on GITEX Technology Week, running from 16-20 October 2016 at the
Dubai World Trade Centre, visit www.gitex.com.
مؤسسة سنغافورة الدولية: الشركات السنغافورية تعزز التبادل التجاري مع
الإمارات ليبلغ 13.5 مليار دولار
دبي بوابة لعبور الشركات من جنوب شرق آسيا إلى
الأسواق الناشئة
ابتكارات جنوب شرق آسيا التسويقية التي تعرضها "يونيليفر
العالمية" خلال جيتكس تشمل الطرح الحصري للمنتجات على الإنترنت ومنصات
العملاء الرقمية
دبي، الإمارات العربية المتحدة
تتحوّل دبي على نحو متزايد إلى مركز للجهات الإبداعية القادمة من جنوب شرق
آسيا للتوسع إلى الأسواق الناشئة في الشرق الأوسط وإفريقيا، وفقاً لخبراء متحدثين
في أسبوع جيتكس للتقنية، المنعقد حتى الخميس 20 أكتوبر في مركز دبي التجاري
العالمي.
ومن المتوقع أن تنمو سوق التجارة الإلكترونية في منطقة رابطة دول جنوب شرق
آسيا (آسيان) بأكثر من تسعة أضعاف، من سبعة مليارات دولار في العام 2013 إلى أكثر
من 67 مليار دولار بحلول العام 2017، وذلك بفضل ارتفاع القوة الشرائية، وانتشار
الإنترنت، وزيادة المنتجات والخدمات الإلكترونية المعروضة، وفقاً لتقرير صدر حديثاً
عن شركة الاستشارات "إيه تي كيرني" بعنوان "إزالة الحواجز أمام التجارة في دول رابطة آسيان".
ويمثل نمو هذه السوق فرصة قوية متاحة أمام شركات التسويق الرقمي والشركات
الناشئة لتوسيع ابتكاراتها من جنوب شرق آسيا وتوطينها لتناسب متطلبات الأسواق
الناشئة. وتتخذ العديد من هذه الشركات من سنغافورة مقراً، كونها مركزاً تجارياً
رئيسياً وأكبر مدينة داعمة للشركات الناشئة في جنوب شرق آسيا، وفقاً لتصنيف العام 2015 لمنظومة الشركات الناشئة العالمية الذي وضعته "منظومة كومباس للشركات الناشئة".
ويمثل بوري أفضل الابتكارات السنغافورية في مجال التسويق الرقمي، وهو يعمل
على إطلاق العلامات التجارية التابعة لشركة "يونيليفر" والتعريف بها في
مناطق جغرافية جديدة، وعبر مختلف القنوات، لتصل إلى عملاء جدد. وتشمل الابتكارات
التي قادها بوري عمليات الإطلاق لمنتجات تتاح حصرياً عبر قنوات التجارة
الإلكترونية، وبناء منصة عالمية لإدارة علاقات العملاء من أجل التسويق المباشر عبر
الإنترنت.
وبدأت الشركات متعددة الجنسيات والشركات الناشئة العاملة في جنوب شرق آسيا،
تتجه إلى دبي من أجل التوسع. وتُعتبر دولة الإمارات أكبر شريك تجاري لسنغافورة في
الشرق الأوسط، إذ بلغ مستوى التبادل التجاري بين البلدين 18.3 مليار دولار
سنغافوري (حوالي 13.5 مليار دولار أمريكي) في العام 2015، وفقاً لأرقام مؤسسة
سنغافورة العالمية.
وأضاف بوري: "تنطوي ابتكارات التسويق الرقمية التي أثبتت نجاحها في
سنغافورة على إمكانات عالية في دبي ودول الخليج العربي، نظراً لاتسام أسواقها بسرعة
النمو، واهتمام العملاء فيها بالرقمنة وتحدثهم بالإنجليزية وتمتعهم بالقدرة
الشرائية العالية، علاوة على وجود منظومة داعمة للشركات الناشئة".
وتحدّث في مؤتمر
"ماركتينج مونداي" بجيتكس، المعني بالتسويق الرقمي، مبدعون آخرون في
مجال التسويق الرقمي من شركات مثل "إكزو نوبل" وو"سيزارز إنترتينمنت" و"فيس بوك"، و"لينكد إن"،
متناولين مواضيع مثل التسويق عبر الهاتف المتنقل، وتجارب العملاء ذات الطابع الشخصي،
وتجربة الواقع المعزز في الترويج للعلامات التجارية.
أسبوع جيتكس للتقنية ودولة الإمارات محوران عالميان
للشركات الناشئة
حرص منظمو أسبوع جيتكس للتقنية، الذي يستضيف أكثر من 4,000 جهة عارضة، و64
بلداً، و230 متحدثاً، وأكثر من 410 شركة ناشئة من أكثر من 60 بلداً هذا العام، على
ملامسة نبض التجربة السنغافورية، لا سيما فيما يتعلق بالدعم المقدّم للشركات في
الشرق الأوسط بهدف اتباع أفضل الممارسات الرقمية في مجال التسويق.
ويستقطب أسبوع جيتكس للتقنية باستمرار شركات تقنية عالمية تتمتع بأداء قوي،
سواء شهيرة أو متخصصة، من خلال إمكانيات الوصول الفريدة المتاحة أمامها إلى
الأسواق الناشئة في إفريقيا وجميع أنحاء الشرق الأوسط وصولاً إلى آسيا الوسطى وجنوب
آسيا.
وتصبح دولة الإمارات على نحو متزايد مركزاً عالمياً للشركات الناشئة. وكانت
حكومة دبي أطلقت حديثاً مبادرة مسرعات دبي المستقبل، التي تقدّم برنامجاً مدته 12
أسبوعاً لجمع شركات بارزة ورواد أعمال وشركاء من أجل تطوير ابتكارات تقنية متخصصة.
وتشكّل الشركات الناشئة أيضاً
محوراً رئيسياً في إطار فعالية الحراك العالمي للشركات الناشئة في جيتكس، التي تهدف
إلى دعم المئات من الشركات الناشئة من جميع أنحاء العالم. وتمكّن هذه الفعالية
الشركات الناشئةالمشاركة من التحقّق من خطط أعمالها التجارية والدخول في منافسات على
الحصول على تمويل مجموعه 160,000 دولار، علاوة على التواصل مع الخبراء عبر منظومة
عالمية المستوى.
ويلعب مستثمرون من آسيا دوراً محورياً في الحراك العالمي للشركات الناشئة
في جيتكس، وفي هذا السياق، يتحدث في فعالية الحراك جفري باين، شريك الإدارة لدى
شركة الاستثمارات السنغافورية "جولدن جيت فنتشرز"، المختصة بتمويل
المراحل المبكرة من المشاريع الاستثمارية، متناولاً مسألة تقييم المشاريع. من
جانبه، يلتقي جايش باريك، شريك الإدارة في شركة الاستثمارات المبكرة "جنجل
فنتشر" مع رواد أعمال لتقييم خطط أعمال لشركات ناشئة مشاركة في الفعالية.
وتستضيف الهيئة السنغافورية للتجارة البينية من جانبها أيضاً عدداً كبيراً
من الشركات خلال مشاركتها في أسبوع جيتكس للتقنية، بينها "نافتك"،
الشركة المصنعة لجهاز اتصالات متنقلة تستخدمه شركات الاتصالات. وقال أبيناف باتوديا،
كبير مسؤولي الاستراتيجية في نافتك، إن منطقة الشرق الأوسط وإفريقيا "تحقق
قفزات واسعة في الابتكارات المتعلقة بالاتصالات تتخطى بها أسواقاً مستقرة"،
وأضاف: "أسبوع جيتكس للتقنية ودبي محاوران يتيحان الوصول إلى هذه الأسواق، لا
سيما للعملاء المهتمين بالتقنية ممن يرغبون في الحصول على منتجات الشركات
السنغافورية التي تتسم بالخبرة والجودة العالية".
من جهتها، رأت تريكسي لوه
ميرماند، النائب الأول للرئيس بمركز دبي التجاري العالمي، الجهة المنظمة لأسبوع
جيتكس للتقنية، وجود أوجه تشابه كبيرة بين دبي وسنغافورة، وقالت موضحة: "تماثل
رؤية دبي للنمو المستقبلي النموذج المتبع في جنوب شرق آسيا، والقائم على التقنيات
الفائقة ووتقديم الخدمات الممتازة، والذي يتسم بالتمحور حول التجارة، وسهولة ممارسة
الأعمال التجارية، وبمشهد ذي آفاق دولية واسعة. وتشكّل سنغافورة بكل وضوح قاعدة
لانطلاق شركات التقنية والتجارة الإلكترونية الراغبة في ممارسة أعمالها التجارية عبر
جنوب شرق آسيا، وبالمثل، عندما تريد هذه الشركات التوسع إلى خارج جنوب شرق آسيا، فإن
دبي تمثل خطوة منطقية على طريق التوسع، وجيتكس يُعتبر مكاناً مثالياً لاختبار مدى
نجاحها في ذلك".
يمكن زيارة الموقع www.gitex.com للحصول على معلومات أوفى
وللتسجيل لحضور الحدث.
