This December, JA Beach Hotel and JA Palm Tree Court will host a festive pop-up, beautifully decorated suites, a dazzling Christmas tree lighting, and an elevated Premium Christmas Brunch, all in partnership with Villeroy & Boch
Dubai, UAE (November 2025): The festive spirit takes on a refined new glow at JA Beach Hotel and JA Palm Tree Court as the iconic Jebel Ali destinations announce an exclusive seasonal collaboration with Villeroy & Boch, operated by SARA Group in the Middle East. Bringing together European craftsmanship and JA’s much-loved coastal charm, the partnership adds an elegant touch to the holiday celebrations, spanning décor, gifting, dining experiences, and a showstopping tree lighting ceremony.
This year’s festive season will see both JA Beach Hotel and JA Palm Tree Court adorned with refined seasonal touches from Villeroy & Boch, a global leader in premium porcelain and home décor for over 275 years. Guests can expect to marvel at eye-catching festive ornaments, décor pieces, bespoke table settings, and curated retail selections. The collaboration highlights Villeroy & Boch’s legacy of craftsmanship, innovation, and timeless European design, including its highly anticipated annual festive collection, sought after by collectors around the world and eagerly awaited each year.
Festive Pop-up by Villeroy & Boch at JA Beach Hotel
Located in the JA Beach Hotel lobby, a seasonal Villeroy & Boch pop-up operated by SARA will welcome guests from 10th December to 29th December between 10:00 AM to 10:00 PM. The boutique-style installation allows visitors to explore and shop a curated range of festive tableware, ornaments, gifting pieces, and timeless home décor. Thoughtfully displayed and beautifully presented, the pop-up offers guests a chance to take home a piece of Villeroy & Boch’s craftsmanship to elevate their own celebrations.
JA Palm Tree Court Suites
Over at JA Palm Tree Court, the festive season extends into the guest experience as six exclusive suites are transformed into elegant holiday retreats from 10th December to 29th December. Each suite will feature its own in-room Christmas tree, creating a warm, personal, and refined festive ambience. Guests staying in these suites will receive a signature keepsake ornament from Villeroy & Boch as a special memento of their stay.
Christmas Tree Lighting Ceremony
The festive season will drift into full flow with a spectacular Christmas tree lighting at JA Beach Hotel, where Villeroy & Boch will decorate the resort’s grand outdoor tree in Palmito Garden with an array of elegant seasonal ornaments. Featuring eye-level accents throughout and mesmerising finishing touches, the tree will serve as a towering celebration of craftsmanship and festive beauty. During the evening, the resort will come alive with heart-warming entertainment, including a festive choir, children’s games, seasonal treats, mulled grape, and joyful activities designed for families.
Adding to the magic, young guests can also join an optional gingerbread workshop, creating sweet holiday memories to take home.
When: Tuesday, December 9th, from 5.00 pm to 6.30 pm
Where: Palmito Garden, JA Beach Hotel
What: Festive tree lighting, live choir, children’s activities, seasonal treats, mulled grape, Santa arrival by helicopter, optional gingerbread workshop
Price: Complimentary for in-house guests; AED 225 for outside guests; AED 150 for gingerbread workshop
*For bookings, call +971 4 814 5604 or email restaurant.reservation@
Premium Christmas Brunch
Set against a relaxed, beachfront backdrop at Captain’s Restaurant Cabanas, the Christmas Day Premium Brunch Experience is the perfect excuse to celebrate in elevated style on December 25th. Running from 12.30 pm to 4.30 pm and presented on premium Villeroy & Boch tableware, the afternoon will include a lavish family-style menu on the table, house beverages, and a warm, convivial atmosphere that blends refined charm with coastal relaxation.
Plenty of live entertainment will add to the sense of occasion, creating an upbeat yet elegant afternoon designed for togetherness and festive joy. As a thoughtful gesture, each table will also receive a specially crafted Villeroy & Boch festive giveaway, created exclusively for this season.
When: Thursday, December 25th, from 12.30 pm to 4.30 pm
Where: Captain’s Restaurant Cabanas
What: Premium beachfront Christmas brunch with lavish family-style menu on the table, house beverages, entertainment, and exclusive Villeroy & Boch festive giveaway per table
Price: AED 1,250 per person; minimum 10 guests per table
*For bookings, call +971 4 814 5604 or email restaurant.reservation@
